Patent Application
20050264430
The present invention generally relates to systems, methods and devices for measuring the exposure of predetermined survey participants to billboards.
It is desired to estimate the exposure of persons to billboards which are often displayed in outdoor settings, such as along roads, highways, railways and walkways, as well as in various indoor settings, such as in malls, subway stations, railway stations, bus stations, airports, building lobbies, etc. Moreover, in addition to information concerning the numbers of persons exposed to such billboards, information concerning the days and times such exposure takes place and information concerning the particular individuals so exposed is also highly desired.
It has been proposed to employ global positioning satellite (GPS) systems to track the positions of vehicles during a period of time, and then to compare the paths of the tracked vehicles with the known locations of billboards in order to determine which billboards the tracked vehicles passed by.
This proposed technique, however, suffers from a number of disadvantages. One such disadvantage is that the technique is limited to outdoor use only due to the drastic weakening of GPS signals caused by building structures and the like. As such, the exposure to billboards displayed in indoor settings, such as in malls, subway stations, railway stations, bus stations, airports, building lobbies, etc., cannot be accurately measured using this proposed system. Another disadvantage is that the proposed GPS-based system tracks only vehicles rather than individual people. Therefore, the data collected has little or no direct correlation to the persons in the vehicle being tracked. Not only does the system not allow demographic information about the persons in the vehicle to be collected, but it does not even allow the number of persons in the vehicle to be ascertained.
Still another disadvantage is that GPS systems may be considered intrusive, in that they track the movement of people no matter where they go. Persons concerned about maintaining their privacy may be unlikely to volunteer for participation in such a billboard exposure survey.
Another system which has been proposed for measuring billboard exposure involves locating a transmitter proximate to the billboards for which exposure is to be measured and providing survey participants with portable receiving devices. The transmitters broadcast a signal that carries information related to the billboards, which signal is received and stored by the portable receiving devices.
This proposed technique, however, also suffers from a number of disadvantages. One disadvantage is that when numerous billboards are located in close proximity to one another, as is often the case in indoor settings or in high traffic outdoor settings, the signals broadcast by the transmitters associated with these billboards may conflict with one another such that the portable receiving devices cannot correctly identify at least some of the broadcast signals. As such, the estimates of exposure to at least some of the billboards may be grossly inaccurate. While techniques are available to provide a means for distinguishing among the various broadcast signals, these techniques add substantial complexity to the portable receiving devices. Since these are not mass market devices, their unit cost is substantially increased as a result.
Another disadvantage of the proposed technique relates to the fact that the data collected by the portable receivers must be subsequently downloaded by the survey participants, e.g., via a telephone line or computer link, for processing by a processing facility. This adds a further level of complexity to the system and thus still further expense.
For this application the following terms and definitions shall apply, both for the singular and plural forms of nouns and for all verb tenses:
The term “data” as used herein means any indicia, signals, marks, symbols, domains, symbol sets, representations and any other physical form or forms representing information, whether permanent or temporary, whether visible, audible, acoustic, electric, magnetic, electromagnetic or otherwise manifested. The term “data” as used herein to represent certain information in one physical form shall be deemed to encompass any and all representations of the same information in a different physical form or forms.
The term “media data” as used herein means data which is widely accessible, whether optically observable, over-the-air, or via cable, satellite, network, internetwork (including the Internet), distributed on storage media, or otherwise, without regard to the form or content thereof.
The term “transmitter” as used herein means any device which radiates or distributes a signal, whether optical, acoustic, electric, magnetic, electromagnetic or otherwise manifested.
The term “receiver” as used herein means any device which acquires a signal, whether optical, acoustic, electric, magnetic, electromagnetic or otherwise manifested.
The terms “coupled”, “coupled to” and “coupled with” as used herein each means a relationship between or among two or more devices, apparatus, files, programs, media, components, networks, systems, subsystems and/or means, constituting any one or more of (a) a connection whether direct or through one or more other devices, apparatus, files, programs, media, components, networks, systems, subsystems or means, (b) a communications relationship whether direct or through one or more other devices, apparatus, files, programs, media, components, networks, systems, subsystems, or means, or (c) a functional relationship in which the operation of any one or more thereof depends, in whole or in part, on the operation of any one or more others thereof.
The terms “communicate” and “communication” as used herein include both conveying data from a source to a destination, and delivering data to a communications medium, system or link to be conveyed to a destination.
The term “processor” as used herein means processing devices, apparatus, programs, circuits, systems and subsystems, whether implemented in hardware, software or both and whether for processing analog and/or digital data.
In accordance with an aspect of the present invention, a system for measuring the exposure of survey participants to a billboard is provided. The system comprises at least one portable transmitter arranged to be carried on the person of at least one survey participant, the at least one portable transmitter operative to transmit signals containing survey participant data; a receiver/transmitter arranged to receive the signals containing survey participant data from the at least one portable transmitter and operative to transmit a signal containing survey participant data; and a receiver located proximately to the billboard, the receiver being arranged to receive the signal transmitted by the receiver/transmitter.
In accordance with another aspect of the present invention, a system for measuring the exposure of survey participants to a billboard is provided. The system comprises a portable transmitter arranged to transmit on a continuous basis or from time to time in response to an internal control, a signal containing survey participant data; and a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the transmitter.
In accordance with an additional aspect of the present invention, a system for measuring the exposure of survey participants to a billboard is provided. The system comprises a portable transmitter arranged to transmit a signal containing a unique survey participant identifier; and a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the transmitter.
In accordance with a further aspect of the present invention, a system for measuring the exposure of survey participants to a billboard is provided. The system comprises a receiver/transmitter arranged to receive a signal containing survey participant data from a transmitter and to transmit a signal containing survey participant data; and a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the receiver/transmitter.
In accordance with yet a further aspect of the present invention, a system for measuring the exposure of survey participants to a billboard is provided. The system comprises a receiver located proximately to the billboard, the receiver being arranged to receive a signal indicative of a survey participant's presence in a viewing area of the billboard, the signal including survey participant data; and a communication device operative to communicate the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data.
In accordance with still a further aspect of the present invention, a portable device for use with a system for measuring the exposure of survey participants to a billboard is provided. The portable device comprises a transmitter arranged to transmit on a continuous basis or from time to time in response to an internal control a signal indicative of the survey participant's presence in a viewing area of the billboard, the signal including survey participant data.
In accordance with yet another aspect of the present invention, a portable billboard and media data exposure monitor arranged to be carried on the person of a participant is provided. The monitor comprises billboard exposure means for producing billboard exposure monitoring data; a media data exposure monitor; and an enclosure containing the billboard exposure means and the media data exposure monitor.
In accordance with still another aspect of the present invention, a transmitter/receiver for use with a system for measuring the exposure of survey participants to a billboard is provided. The transmitter/receiver is arranged to receive first signals containing survey participant data from at least one portable transmitter and to transmit second signals based upon the received first signals to a receiver located proximately to the billboard.
In accordance with a further aspect of the present invention, a method for measuring the exposure of survey participants to a billboard is provided. The method comprises the steps of transmitting a signal containing survey participant data from at least one portable transmitter carried on the person of at least one survey participant; receiving the signal containing survey participant data from the at least one portable transmitter with a receiver/transmitter and transmitting a signal containing survey participant data with the receiver/transmitter; and receiving the signal transmitted by the receiver/transmitter with a receiver located proximately to the billboard.
In accordance with yet still another aspect of the present invention, a method for measuring the exposure of survey participants to a billboard is provided. The method comprises the steps of transmitting on a continuous basis or from time to time in response to an internal control a signal containing survey participant data from a portable transmitter; and receiving the signal transmitted by the transmitter with a receiver located proximately to the billboard.
In accordance with another aspect of the present invention, a method for measuring the exposure of survey participants to a billboard is provided. The method comprises the steps of receiving with a receiver/transmitter a signal containing survey participant data from a transmitter and transmitting with the receiver/transmitter a signal containing survey participant data; and receiving the signal transmitted by the receiver/transmitter with a receiver located proximately to the billboard.
In accordance with still another aspect of the present invention, a method for measuring the exposure of survey participants to a billboard is provided. The method comprises the steps of receiving a signal indicative of a survey participant's presence in a viewing area of the billboard with a receiver located proximately to the billboard, the signal including survey participant data; and communicating the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data.
In accordance with yet a further aspect of the present invention, a method for measuring the exposure of survey participants to a billboard is provided. The method comprises the step of transmitting with a portable transmitter on a continuous basis or from time to time in response to an internal control a signal indicative of a survey participant's presence in a viewing area of the billboard, the signal including survey participant data.
In accordance with still a further aspect of the present invention, a method for measuring the exposure of survey participants to media data as well as to a billboard is provided. The method comprises the steps of providing a billboard exposure monitoring means and a media data exposure monitor within an enclosure; producing media data exposure data with the media data exposure monitor; and producing billboard exposure data with the billboard exposure monitoring means.
In accordance with still yet another aspect of the present invention, a method for measuring the exposure of survey participants to a billboard is provided. The method comprises the steps of receiving first signals containing survey participant data from at least one portable transmitter; and transmitting second signals based upon the received first signals to a receiver located proximately to the billboard.
The invention and its particular features and advantages will become more apparent from the following detailed description considered with reference to the accompanying drawings.
The portable transmitter 12 includes a signal transmitter 54 which transmits a signal 16 containing survey participant data 56. In embodiments which transmit RF (e.g., microwave) signals, an antenna 58 or the like is coupled with the output of the signal transmitter 54. In certain embodiments, a processor 60 is provided for controlling the various operations of portable transmitter 12. The survey participant data 56 may comprise, for example, a unique identifier which identifies the particular portable transmitter 12 and/or the particular survey participant carrying the particular portable transmitter 12. Instead of, or in addition to, a unique identifier, the survey participant data 56 may include personal information (e.g., name, address, etc.) and/or demographic information (e.g., age, sex, race, etc.) concerning the survey participant carrying the portable transmitter 12. In certain embodiments, the portable transmitter 12 transmits the signal 16 containing survey participant data continuously. In other embodiments, the portable transmitter 12 transmits the signal 16 containing survey participant data in response to an internal control (e.g. produced by processor 60), such as periodically or from time to time. In certain embodiments, the portable transmitter 12 also includes a memory 64 which serves to store the survey participant data 56 for subsequent transmission.
The receiver 14 is located proximately to the billboard for which exposure of survey participants is being measured. In certain embodiments, the receiver 14 may be located immediately on or adjacent to the billboard. In other embodiments, the receiver 14 may be located some distance from the billboard. What is important, however, is that the receiver 14 be located with respect to the billboard in such a position that the signal 16 containing survey participant data transmitted by a portable transmitter 12 carried by a survey participant who is within a visually observable area of the billboard is received. In certain embodiments, a single receiver 14 may be associated with two or more billboards if they share a common visually observable area (i.e., the survey participant can observe the two or more billboards at locations from which the signal 16 containing survey participant data is received by the common receiver 14).
The billboards may be located in outdoor settings, such as along roads, highways, railways and walkways, or in various indoor settings, such as in malls, subway stations, railway stations, bus stations, airports, building lobbies, etc.
The receiver 14, shown in more detail in
The receiver 14 also includes a communications device 20 coupled with the processor 68, which communicates the collected data 22 (which comprises the survey participant data extracted from the signal 16 as well as the time and/or date data 18 in embodiments wherein such time and/or date data 18 is provided) to a billboard exposure data producing system for producing billboard exposure data based upon the collected data 22. The communications device 20 may communicate the collected data 22 to the billboard exposure data producing system by any of numerous means, either by wire or wireless, such as by way of telephone lines, data lines, fiber-optic lines, radio transmissions, cell-phone networks, pager networks, etc.
In certain embodiments, the communications device 20 communicates the collected data 22 to the billboard exposure data producing system in real time (i.e., as the survey participant data is received by the receiver 14). In other embodiments, the receiver 14 includes a memory 24, such as a solid state memory or a magnetically readable storage medium, onto which the collected data 22 is stored as it is received. In these various embodiments, the communications device 20 is operative to communicate the stored collected data 22 to the billboard exposure data producing system in real time, from time to time and/or periodically.
When the billboard exposure data producing system receives the collected data 22 from the communications device 20, it produces data estimating exposure to billboards in order to produce reports of interest to billboard owners, advertisers, broadcasters, cablecasters, on-line services, content providers, and the like.
In certain embodiments the portable transmitter 12 transmits the signal 16 containing survey participant data via radio frequency (RF) waves. For example, it may be desirable to transmit in the range of 429-435 MHz, which range is not currently subject to licensing requirements in most countries. In other embodiments the portable transmitter 12 may transmit the signal 16 containing survey participant data via infrared or acoustic waves (such as by inaudible codes), or by employing some other form of energy.
Since billboard exposure data is gathered by providing portable transmitters 12 to only a limited number of survey participants, it is unlikely that unrelated panel members will be present simultaneously within range of any given receiver 14. As such, the likelihood of interference between the transmission of signals 16 of two or more portable transmitters 12 as received by a receiver 14 located proximately to a billboard is very much lower than if signals were to be transmitted by transmitters located proximately to billboards, a group of which may be located closely together. This simplifies system design, thus reducing cost.
The likelihood of interference may be made even lower by employing one or more of a number of relatively simple techniques. One such technique that is employed in certain embodiments is to cause the portable transmitters 12 carried by survey participants to transmit signal 16 periodically or from time to time. For example, if portable transmitters transmit a 0.5 second signal every 10 seconds, it is unlikely that signals transmitted by two portable transmitters would overlap and interfere with one another. Another technique which is employed in certain embodiments is to cause the portable transmitters 12 carried by survey participants to transmit signal 16 on various different frequencies. Thus, even if two survey participants were located in the same area, there would be a reduced likelihood of interference because it would be likely that the portable transmitters 12 carried by each survey participant would be transmitting on different frequencies. This likelihood is increased by assuring that survey participants likely to travel together (e.g., members of the same family) are provided with portable transmitters 12 transmitting on different frequencies or at different times.
Other techniques for reducing the likelihood of signal interference are employed in various other embodiments. For example, the receivers 14 and/or portable transmitters 12 in certain embodiments are provided with multiplexing capabilities, such as time division multiplexing, frequency division multiplexing, code division multiplexing or the like.
The receiver/transmitter 104 also includes a signal transmitter 154 to transmit signals 118, 120, 122 (
In certain embodiments (as shown in
In certain embodiments, the receiver/transmitter 104 transmits the signals 118, 120, 122, 124 containing survey participant data continuously. In other embodiments, the receiver/transmitter 104 transmits the signals 118, 120, 122, 124 containing survey participant data in response to an internal control, such as periodically or from time to time, as may be controlled by a processor 156.
In certain embodiments, the receiver/transmitter 104 also includes a memory 160 which serves to store the survey participant data 152 for subsequent transmission. In these embodiments, the receiver/transmitter 104 may be operative to transmit the stored survey participant data 152 in real time as it is received, from time to time or periodically, as desired. As such, it is not necessary for the transmitter/receiver 104 to continuously monitor the identities of the survey participants in the vehicle 102. Rather the survey participant data 152 associated with the passenger survey participants can be transmitted continuously by the receiver/transmitter 104, while the collected survey participant data 152 only need be updated and stored periodically or from time to time. For example, if the vehicle 102 comprises a bus, a subway car or the like which makes frequent stops, the survey participant data 152 concerning passengers can be updated more frequently than would be necessary for private vehicles, such as automobiles or the like.
The provision of a memory 160 also allows vehicle data 162 concerning the vehicle 102 in which the receiver/transmitter 104 is mounted to be stored and transmitted as part of signals 118, 120, 122, 124. This allows the system 100 to collect and evaluate information about the types of vehicles the survey participants are traveling in when they view the billboards and/or other information concerning the vehicle, such as its owner. Both of the signal receiver 150 and the signal transmitter 154 are provided with an antenna 164, 166 for RF transmission. In embodiments which employ optical or acoustic transmission, appropriate transducers are used in place of antennas 164, 166.
The various components of the transmitter/receiver 104 in certain embodiments are housed in a housing 168, which housing 168 may include means 170 for mounting the transmitter/receiver 104 on or in a vehicle 102 in which the survey participant is traveling, such as a clip for attachment to a visor, a loop for attachment to a key ring, a magnet, a clamp, a screw or a hook-and-loop fastening system for allowing the receiver/transmitter 104 to be detachably connected to the dash or window of the vehicle 102.
System 100 also includes a receiver 126, which optionally supplements received survey participant data with time and/or date data 128, a communications device 130 for communicating collected data 132 to a billboard exposure data producing system and a memory 134, each of which elements is functionally equivalent to each respective element described in more detail above with respect to
The various embodiments of the system of the present invention provide distinct advantages over currently known or proposed billboard exposure measuring systems.
Advantages of the system of the present invention over proposed systems which employ global positioning satellite (GPS) systems to track the position of vehicles during a period of time, and then to compare the path of the tracked vehicles with the known locations of billboards in order to determine which billboards the tracked vehicles passed by include the fact that the system of the present invention is not limited to outdoor use, but may also be employed in various indoor settings, the fact that the system of the present invention is not limited to tracking only vehicles rather than individual people, and the fact that the system is not intrusive in that it does not track the movement of people no matter where they go, but rather only determines whether or not survey participants have entered predefined areas.
The system of the present invention also provides numerous advantages over proposed systems which involve locating a transmitter proximate to the billboards for which exposure is to be measured and providing survey participants with portable receiving devices, the transmitters broadcasting a data signal that carries information related to the billboards, which data signal is received and stored by the portable receiving devices. One such advantage of the system of the present invention is that by avoiding the use of transmitters located near billboards, which billboards may be grouped tightly together in some areas, the problem of the signals being broadcast by the transmitters associated with these billboards conflicting with one another such that the portable receiving devices cannot correctly identify at least some of the broadcast signals is avoided, without requiring complex and expensive transmitters or relatively complex portable devices which are expensive to make in the quantities normally used in market research.
Another advantage of the system of the present invention is that the system does not require that data collected by the portable devices carried by the survey participants be subsequently downloaded by the survey participants, e.g., via a telephone line or computer link, for processing by a processing facility. Rather, data is collected by the receivers located proximately to the billboards and communicated to the billboard exposure data producing system without requiring active intervention by the survey participants.
The enclosure 200 in certain embodiments is similar in size to a pager device, cell phone, PDA, or portable media player or else is packaged in a wrist watch, article of jewelry or any other article or device of a kind which is or may be carried about. In certain embodiments it is provided with a securing device 270 to enable the portable device to be carried by or attached to the person of an audience member, and in various ones of these embodiments the device 270 comprises a clip, pin, belt loop, band, chain, or other appropriate means for affixing it to a belt, strap, shirt, blouse, or other part of the survey participant's clothing or directly to the participant.
The microphone of the media data exposure monitor transduces acoustic energy to which the survey participant is exposed to produce acoustic data. The acoustic data is coupled from the microphone 210 to the processor 220 which extracts media data exposure data therefrom. In certain embodiments the processor 220 serves to decode an ancillary code included in audio media data for use in identifying or characterizing the audio media data, and any accompanying video data. Suitable decoding techniques for this purpose are the subject of U.S. Pat. No. 5,450,490 and U.S. Pat. No. 5,764,763 to Jensen, et al., U.S. Pat. No. 5,579,124 to Aijala, et al., U.S. Pat. Nos. 5,574,962, 5,581,800 and 5,787,334 to Fardeau, et al., U.S. patent application Ser. No. 09/318,045, in the names of Neuhauser, et al. filed May 25, 1999, U.S. patent application Ser. No. 09/948,283 to Kolessar, et al. filed Sep. 7, 2001 and U.S. patent application Ser. No. 10/302,309 to Jensen, et al., filed Nov. 22, 2002, each of which is assigned to the assignee of the present application and all of which are incorporated herein by reference.
Still other suitable decoding techniques are the subject of PCT Publication WO 00/04662 to Srinvasan, U.S. Pat. No. 5,319,735 to Preuss, et al., U.S. Pat. No. 6,175,627 to Petrovich, et al., U.S. Pat. No. 5,828,325 to Wolosewicz, et al., U.S. Pat. No. 6,154,484 to Lee et al., U.S. Pat. No. 5,945,932 to Smith, et al., PCT Publication WO 99/59275 to Lu, et al., PCT Publication WO 98/26529 to Lu, et al., and PCT Publication WO 96/27264 to Lu, et al., all of which are incorporated herein by reference.
In certain embodiments the processor 220 extracts a signature from the acoustic data for use in identifying media data to which the participant is exposed. In such embodiments the processor 220 either is additionally provided with the capability to decode ancillary codes in the acoustic data or else serves only to extract signatures therefrom.
Suitable techniques for extracting signatures from acoustic data are disclosed in U.S. Pat. No. 5,612,729 to Ellis, et al. and in U.S. Pat. No. 4,739,398 to Thomas, et al., each of which is assigned to the assignee of the present invention and both of which are incorporated herein by reference.
Still other suitable techniques are the subject of U.S. Pat. No. 2,662,168 to Scherbatsoy, U.S. Pat. No. 3,919,479 to Moon, et al., U.S. Pat. No. 4,697,209 to Kiewit, et al., U.S. Pat. No. 4,677,466 to Lert, et al., U.S. Pat. No. 5,512,933 to Wheatley, et al., U.S. Pat. No. 4,955,070 to Welsh, et al., U.S. Pat. No. 4,918,730 to Schulze, U.S. Pat. No. 4,843,562 to Kenyon, et al., U.S. Pat. No. 4,450,531 to Kenyon, et al., U.S. Pat. No. 4,230,990 to Lert, et al., U.S. Pat. No. 5,594,934 to Lu, et al., European Published Patent Application EP 0887958 to Bichsel and PCT publication WO91/11062 to Young, et al., all of which are incorporated herein by reference.
The decoder/processor 220 stores the decoded ancillary codes and/or signatures, or else data representing or derived from the foregoing in the memory 230, from which it is communicated by the device 240 to a processing facility for use in producing audience measurement data. In certain embodiments, the data from the processor 220 is provided to the device 240 for communication without prior storage in memory 230.
In certain embodiments, in place of or in addition to microphone 210, a data input (not shown for purposes of simplicity and clarity) serves to receive media data or media exposure data for storage in memory 230 and/or communication by device 240. Such data input in certain ones of these embodiments comprises manually-operable switches used by the participant to input media data exposure data, an infrared sensor to input remote control data, video media data, or media data exposure data from a stationary unit, an RF receiver to receive RF or intermediate frequency media data or media exposure data from a media data receiver or stationary unit, etc.
The embodiments of
The embodiments of
This application is a continuation of U.S. patent application 10/329,132, filed Dec. 24, 2002, assigned to the assignee of the present invention and hereby incorporated herein by reference in its entirety.
| Number | Date | Country | |
|---|---|---|---|
| Parent | 10329132 | Dec 2002 | US |
| Child | 11196202 | Aug 2005 | US |
