Patent Application
20140122233
Some search engines today provide shopping verticals through which a computer user can search for items for purchase. In the typical search engine/shopping paradigm, through use of an Internet browser, a user submits a search query for an item and is presented with search results corresponding to the search query. The user then selects a desired item whereupon the user's browser navigates to a landing page provided by a vendor and, generally, associated with the selected item. If the user determines not to purchase that item, the user then navigates the browser back to the search results where he/she can select another item. This paradigm works satisfactorily when the computer user is able to identify, from the search results, exactly what is wanted. However, the paradigm does not lend itself well to comparison shopping or exploration because the user is only able to view a single item at a time.
Advertisers also fare poorly in this paradigm. Advertisers are charged (on a pay-per-click basis) when the computer user navigates to the advertisers site, yet if the computer user is comparison shopping and returns again to the search results, the advertiser has failed to convert the click (sell an item to the user after the user visits the advertiser's site), and the advertiser must pay again to re-acquire the user (i.e., when the user once again selects a link that leads to the advertiser.) Additionally, while an advertiser can show a price for the advertised item to the user, in this paradigm the advertiser is unable to interact with the computer user except during the time that the user (via the Internet browser) is on the advertiser's web site.
According to aspects of the disclosed subject matter, computer-implemented methods for providing search-related services are described herein. In particular, one or more methods for providing an item list to one or more computer users in conjunction with search services are provided. In responding to a search query, a search results page is generated that includes responsive search results. The search results page further includes one or more advertised items. Proximate to at least some of these advertised items is a user-actionable control which, when activated by a computer user, causes the advertised item to be placed on an item list corresponding to the computer user.
According to additional aspects of the disclosed subject matter, computer-readable media bearing computer executable instructions for providing search-related services are described herein. When executed, the instructions carry out one or more methods for providing an item list to one or more computer users in conjunction with search services is provided. In responding to a search query, a search results page is generated that includes responsive search results. The search results page further includes one or more advertised items. Proximate to at least some of these advertised items is a user-actionable control which, when activated by a computer user, causes the advertised item to be placed on an item list corresponding to the computer user. One or more services related to the items on the item list are carried out.
According to still further aspects of the disclosed subject matter, one or more computer systems for providing search services to a computer user are provided. The one or more systems comprise a processor and a memory, wherein the processor executes instructions stored in the memory as part of or in conjunction with additional components to provide search services to the computer user, including an item list onto which the computer user can add one or more advertised items from a search results page for further processing and/or services. This processing includes, inter alia, monitoring the current price of the advertised item and if the current prices is determined to be at or below a user specified amount, notifying the user that the advertised item is at or below the user specified amount.
The foregoing aspects and many of the attendant advantages of the disclosed subject matter will become more readily appreciated as they are better understood by reference to the following description when taken in conjunction with the following drawings, wherein:
For purposed of clarity, the use of the term “exemplary” in this document should be interpreted as serving as an illustration or example of something, and it should not be interpreted as an ideal and/or leading illustration of that thing. An “item”, as used with regard to a user's item list and in regard to subject matter of an advertisement, refers to a product and/or service that a user may purchase, lease, and/or acquire. The term “item list” should be interpreted as being a list or set of entries corresponding to items that have been added at the direction of a computer user to the item list. A service (such as an online search engine) maintains plurality of item lists for a corresponding plurality of computer users.
A “sponsored advertisement”, as used in this document, refers to a hyperlink to a product and/or service and which is presented in the form of a search results, and that sponsored (paid for) by an advertiser. Advertisers pay for sponsored advertisements in order to have search results referencing the product/service that is offered by the advertiser.
The phrase “add an item to an item list” and “add an entry for the item on an item list” are used interchangeably and refer to the act of placing an entry on an item for the item.
Turning to
Those skilled in the art will appreciate that, generally speaking, a search engine 110 corresponds to an online service hosted on one or more computers, or computing systems, located and/or distributed throughout the network 108. The search engine 110 receives and responds to search queries submitted over the network 108 from various computer users, such as the computer users that connected to user computers 102-106. In particular, responsive to receiving a search query from a computer user, the search engine 110 obtains search results information related and/or relevant to the received search query (as defined by the terms of search query.) The search results information includes search results, i.e., references (typically in the form of hyperlinks) to relevant and/or related content available from various network locations, including content-hosting sites located throughout the network 108.
As those skilled in the art will appreciate, content-hosting sites host or store content that is available and/or accessible to computer users (via user computers) over the network 108. Through the user of processes that crawl the network scanning for content, the search engine 110 will be aware of at least some of the content hosted on the many target sites located throughout the network 108. Once content is located, the search engine 110 will store information regarding the hosted content in a content store (e.g., content store 814 of
The search results information obtained by the search engine 110 in response to a search query may further include (by illustration and not limitation) related and/or recommended alternative search queries, data and facts regarding the subject matter of the search query, images pertaining to the subject matter of the search query, products and/or services related/relevant to the search query, advertisements, and the like. Further still, the search results information will typically include a plurality of advertisements directed to products and/or services available from one or more advertisers, represented by advertiser devices 112-116. As those skilled in the art will appreciate, quite frequently the search services offered by a search engine 110 will appear as a free service, i.e., a computer user is not charged a pecuniary amount for the search results provided in response to a search query (also synonymously referred to as a search request). Instead, the search results (generated in one or more a search results pages) are combined with advertisements such that the search service is “ad supported,” i.e., financed by advertisements paid for by advertisers.
Often a computer user's search query and the corresponding search results will be directed to products and/or services that the computer user desires to obtain. Naturally, relevant search results will be directed to the products or services. While a search results page can provide a list of many products or services that satisfy a search query, if a computer user wishes to compare the items identified in the search results the process becomes one of navigating (i.e., the computer user's browser “following” a hyperlink by displaying the referenced content) to a product/service web site, viewing the information, and then returning to the search results page to view another product and/or service. This holds true for search results, sponsored advertisements, as well as typical advertisements. According to aspects of the disclosed subject matter, in order to enhance the usability of the search engine 110 for the computer user as well as enable advertisers to better target their advertising money to those computer users that are truly interested in their products or services, the search engine 110 hosts a plurality of item lists. Each list of the plurality of item lists corresponds to a specific computer user (or a specific group of computer users) and allows the corresponding computer user to place/store an item onto the computer user's item list. Details regarding adding an item to a computer user's item list, as well as managing a computer user's item list is set forth in greater detail below.
To further illustrate the novel aspects of providing an item list to a user, we turn now to
By way of example (and not limitation), the exemplary search results page 202 was generated in response to the search query 204, “watches for sale.” In response to the search query 204, the search engine 110 obtained corresponding search results that have been included in the search results page 202. As shown in
According to aspects of the disclosed subject matter, in order to enable a computer user to place/include an item onto the computer user's item list, the search results page 202 is generated such that there are user-actionable controls 212-214 placed on the search results page proximate to items that can be placed on the list. For example, proximate to sponsored advertisements 208-210 are user-actionable controls 212-214. When activated, the user-actionable controls 212 and 214 cause that entries for the corresponding items (e.g., sponsored advertisements 208 or 210) are placed on the computer user's item list. While not shown in
Also shown in
As shown in
According to various aspects of the disclosed subject matter, the user amount stored in the user amount field 224 is optionally supplied by the computer user and, when present, may be used by the search engine 110 to monitor the price of the item for the computer user. For example (as shown in
Regarding the items on a computer user's item list, it is anticipated that the computer user is given control over what is and is not placed in the computer user's item list. The computer user can both add and delete items from the user's own item list. The computer user is also able to modify user-specified information (such as the user amount) associated with any item on the computer user's item list. Further still, as the items on a computer user's item list represent personal information to the computer user, in at least some embodiments the computer user is given control over whether or not advertisers are able to view any or all of the contents of the computer user's item list, as well as whether or not the computer user is willing to accept counter-offers from advertisers of items on the item list.
In addition to, or as an alternative to, monitoring the current price of an advertised item, in at least one additional embodiment the search engine 110 may provide a mechanism by which an advertiser can make a counter offer to a computer user's user amount. As shown in
In further embodiments of the disclosed subject matter, an advertiser may wish to place an expiration period on any counter-offer such that the counter-offer is valid only until the expiration date specified by the advertiser. Of course, while expiration date implies entire days, in various embodiments the “expiration date” that an advertiser may optionally associate with a counter-offer may be based on a day as well as a time of day. For its part, the search engine 110 includes one or more components that monitor the counter-offers (notifying a computer-user of a counter-offer) as well as any expiration dates associated with any counter-offer. In this manner, the search engine 110 becomes the bargaining platform for, or nexus between, the computer user and the advertiser.
According to various aspects of the disclosed subject matter, in order to make the provision, maintenance and monitoring of an item list for multiple computer users financially, the search engine 110 may monetize certain functionality of hosting one or more item lists. For example, a search engine 110 can initially monetize the search services through the use of sponsored advertisements. In other words, the search engine 110 will charge the advertiser an amount for placing a sponsored advertisement (such as sponsored advertisements 208 and 210 of
While
Turning now to
At block 406, a search results page 202 is generated. The search results page 202 is generated based on all or some (i.e., a subset) of the search results obtained from the search engine's content store. In at least one embodiment, the search results page is generated to include one or more sponsored advertisements of specific items. Proximate to at least one sponsored advertisement is a user-actionable control which, when activated, causes an entry corresponding to the item to be placed on the computer user's item list. At block 408 the generated search results page is returned to the computer user in response to the search query.
At block 410 the search engine (or other process/service providing and maintaining the item lists) receives notice of activation of the user-actionable control. Thus, at block 412, the corresponding item (corresponding to the user-actionable control that was activated) is added the computer user's item list. As mentioned above, when an item is added to the user's item list, it includes (by way of illustration and not limitation) an identification of the item, the advertiser/promoter of the item, and a current advertised price for the item. Additionally, the added item may also include a user amount identifying the amount that the user would be willing to pay for the particular item. Thereafter, the routine 400 terminates.
According to aspects of the disclosed subject matter, certain options may be carried out upon adding an item to a computer user's item list. One of the options that a search service, such as provided by search engine 110, may provide with regard to an item list is to monitor the price of the items on the list. To this end,
At block 506, a loop is commenced to be periodically executed, wherein the current price of the item is obtained and a determination is made as to whether or not the current price is at or below the user amount obtained from the computer user for this item. If the current price is at or below the user amount, at block 508 the computer user is notified of the current price (that it is at or below the user amount). Thereafter, the routine 500 may terminate. Optionally, however (now shown), the loop may continue until the computer user purchases the item, removes the item from the user's item list, or a predetermined expiration date expires. Of course, in at least one embodiment, if an item is purchased and/or removed from the item list, the routine 500 would be terminated without further execution.
If, at block 506, the current price is above the user amount, the routine 500 proceeds to block 510 where the routine 500 delays for an appropriate amount of time and then returns again to decision block 506.
As mentioned above, in addition to or as an alternative to monitoring the current price for an item on the computer user's item list, a search engine 110 may also be configured to provide the basis for bargaining between the computer user and the advertiser.
At block 608, the advertiser (associated with the added item) is notified of the addition of the item to the computer user's item list. At block 610, a counter-offer is received from the advertiser countering the user amount included with the item on the item list. At block 612, the counter-offer is included with the item in the item list. As mentioned above, an expiration date may be optionally associated with the counter-offer and, if present, included with the counter-offer in the item on the item list.
At block 614, the computer user is notified of the advertiser's counter-offer. At block 616, a process is optionally (dependent on the presence of an expiration date) begun to monitor for the expiration of the counter-offer such that the counter-offer is no longer valid to the computer user if the expiration date (and time) has passed. Thereafter, the routine 600 terminates.
At block 712, a counter-offer is received from the advertiser with regard to the item on the item list. At block 714, the computer user is notified of the counter-offer (as discussed above.) At block 716, the advertiser is charged a “counter-offer charge” in association with the counter-offer and notifying the computer user. Alternatively, the “counter-offer charge” may be applied only when the computer user accepts the counter offer and proceeds with the transaction. According to various embodiments of the disclosed subject matter, this may be applied with the transaction, which could be placed on the search results page, on a special transaction page, or on the advertisers' payment page. Thereafter, the routine 700 terminates.
With regard to the counter-offers and user amounts, it should be appreciated that while just one user amount and counter-offer are received (as described above), it should be appreciated that additional user amounts and/or counter-offers may be received. These may take the form of negotiation rounds. Accordingly, though only one “round” of user amount and counter-offer is described above, it should be appreciated that this is illustrative and not limiting upon the disclosed subject matter.
Regarding the routines of
While novel aspects of the disclosed subject matter are expressed in routines and/or methods, these aspects may also be embodied in computer-readable media (also referred to as computer-readable storage media). As those skilled in the art will appreciate, computer-readable media can host computer-executable instructions for later retrieval and execution. When executed on a computing device, the computer-executable instructions stored on one or more computer-readable storage devices carry out various steps or methods, including those steps, methods, and routines described above. Examples of computer-readable media include, but are not limited to: optical storage media such as digital video discs (DVDs) and compact discs (CDs); magnetic storage media including hard disk drives, floppy disks, magnetic tape, and the like; memory storage devices such as random access memory (RAM), read-only memory (ROM), memory cards, thumb drives, and the like; cloud storage (i.e., an online storage service); and the like. For purposes of this document, however, computer-readable media expressly excludes carrier waves and propagated signals.
Turning now to
The search engine 110 also includes a communications component 806 through which the search engine sends and receives communications over the network 108. For example, it is through the communication component 806 that the search engine 110 receives search queries from computer users, instructions to add an item to the computer user's item list, receive a user amount corresponding to an item, and notifies the computer user that a current price for an item on the item list is at or below the user amount or that a counter-offer has been received. Further, it is through the communication component 806 that the search engine 110 communicates with one or more advertisers, such as advertisers 112-116.
The search engine 110 further includes a search results retrieval component 808 and a search results page generator 810. Regarding the search results retrieval component 808, this logical component is responsible for retrieving, or obtaining, search results information relevant to a computer user's search query from a content store 814 associated with the search engine 110. The search results page generator 810 generates one or more search results pages from the search results obtained by the search results retrieval component 808 as well as advertisements from advertisers, including one or more sponsored advertisements.
The search engine 110 still further includes an item list manager 812 that carries out the various functions (as described above) of providing and managing item lists for one or more computer users. The item list manager 812 maintains an item list store 816 in which one or more item lists), such as item list 818, are stored (with each item list corresponding to a specific computer user or group). As already described, each item list 818 is comprised of a set of items, such as item 820. As shown (as an example) in
It should be appreciated, of course, that many (if not all) of these components should be viewed as logical components for carrying out various functions of a suitably configured search engine 110 in providing an item list to one or more computer users. These logical components may or may not correspond directly to actual components. Moreover, in an actual embodiment, these components may be combined together or broke up across multiple actual components. Further still, these components (both logical and actual) may be distributed across one or more cooperative computer systems.
While various novel aspects of the disclosed subject matter have been described, one should appreciate that these aspects are exemplary and should not be construed as limiting. Variations and/or alterations to the various aspects may be made without departing from the scope of the disclosed subject matter.
The present application is related to U.S. patent application Ser. No. ______, entitled “Bargaining Through a User-Specific Item List” [attorney docket no. 337094.01] and U.S. patent application Ser. No. ______, entitled “Bargaining Through a User-Specific Item List” [attorney docket no. 337201.01].
