This disclosure generally relates to the field of search, and more particularly to techniques for generating search results that correspond to states of software applications.
In recent years, the use of computers, smartphones, and other Internet-connected computing devices has grown significantly. Correspondingly, the number of software applications (apps) available for such computing devices has also grown. Today, many diverse software apps can be accessed on a number of different computing devices, including smartphones, personal computers, automobiles, and televisions. These software apps may include business driven apps, games, educational apps, news apps, shopping apps, messaging apps, media streaming apps, and social networking apps. Because of the large number of software apps available today and the wide range of functionality they provide, computing device users often require the ability to search for and access specific software app functionality.
In one example, a method includes receiving, at a user device, a search query from a user, transmitting, using the device, the query to a search system, and, in response to transmitting the query, receiving, at the device, a search result from the system. The search result includes an access uniform resource locator (URL) that specifies a first state of a first software application (app). The first state is associated with a first function performed based on a parameter. The method further includes displaying, at the user device, a user-selectable link associated with the search result. The user-selectable link is configured to, upon being selected by a user input, cause the user device to set the first software app into the first state. The method still further includes receiving, at the user device, a user input selecting the user-selectable link and an app icon displayed at the device from the user. The app icon is associated with a second, different software app installed on the user device. The method also includes, in response to receiving the user input, setting, using the user device, the second software app into a second, different state associated with a second, different function performed based on the parameter.
In another example, a computing device includes a network interface component configured to communicate with a network, an input/output (I/O) component configured to receive a search query and a user input from a user of the device, a display, one or more memory components configured to store computer-readable instructions, and one or more processing units configured to execute the instructions. The instructions, when executed by the processing units, cause the units to receive the search query from the user using the I/O component, transmit the query to a search system via the network using the network interface component, and, in response to transmitting the query, receive a search result from the system via the network using the network interface component. The search result includes an access URL that specifies a first state of a first software app. The first state is associated with a first function performed based on a parameter. The instructions further cause the processing units to display a user-selectable link associated with the search result using the display. The user-selectable link is configured to, upon being selected by a user input, cause the computing device to set the first software app into the first state. The instructions still further cause the processing units to receive the user input from the user using the I/O component. The user input selects the user-selectable link and an app icon displayed using the display. The app icon is associated with a second, different software app installed on the computing device. The instructions also cause the processing units to, in response to receiving the user input, set the second software app into a second, different state associated with a second, different function performed based on the parameter.
The details of one or more examples are set forth in the accompanying drawings and the description below. Other features, objects, and advantages will be apparent from the description and drawings, and from the claims.
The figures and the following description relate to example implementations by way of illustration only. It should be noted that from the following discussion, alternative implementations of the structures and methods disclosed herein will be readily recognized as viable alternatives that may be employed without departing from the scope of this disclosure.
The present disclosure generally relates to the field of search, and, more particularly, to techniques for generating and displaying search results that specify states of software applications (apps). Using the techniques described herein may, in some examples, improve user experience. According to the disclosed techniques, a user of a user device, such as a mobile computing device, may input a search query, such as a text string, into a search field of a search app executing on the device. The user may then cause the user device, namely the search app, to transmit the search query to a search system. The search system may receive the search query from the user device, generate one or more search results that each specify a state of a software app using the query, and transmit the results to the device. The user device may receive the search results from the search system and display each result to the user as a user-selectable link that includes text and/or image data describing the corresponding state of the software app.
For example, the user device may display a user-selectable link associated with a particular one of the search results to the user. The search result may specify a first state, such as a screen or a web page, of a first software app. The first state may be associated with a first function that is performed based on a particular parameter. For instance, the first function may include any of a variety of actions that may be performed as part of the first state, such as one of “make a restaurant reservation,” “read user reviews,” and “write a user review.” The parameter, in turn, may include any of an entity, such as a name of a specific business or a business franchise, a geographic location, a name of a product or service, or another parameter or parameter type on the basis of which the first function is performed as part of the first state. The user-selectable link generated by the user device for the search result may be configured to, upon being selected by a user input, cause the device to set the first software app into the first state.
After displaying the user-selectable link to the user, the user device may receive a user input selecting the link and an app icon associated with a second, different software app that is installed on the device from the user. In particular, the user input may be configured to specify the parameter associated with the first state of the first software app as an input parameter for the second software app. As a result, in response to receiving the user input, the user device may set the second software app into a second, different state. In this example, the second state of the second software app may be associated with a second, different function, such as another one of “make a restaurant reservation,” “read user reviews,” and “write a user review,” that is performed based on the parameter associated with the first state of the first software app.
In this manner, the techniques of the present disclosure may improve the user's experience by enabling the user to use the search results received from the search system as input parameters for software apps that are installed on the user device. As a result, the user may be able to quickly and conveniently access specific functionality associated with the software apps.
To generate the search results, the search module 110 may identify one or more state records included in the search data store 112 based on the search query. Initially, the search module 110 may optionally analyze the search query. The search module 110 may then identify the state records using the search query (e.g., the analyzed search query). For example, the search module 110 may identify the state records based on matches, such as text matches, between terms of the search query and terms of information, such as SI and/or state IDs, included in the records. The search module 110 may further process the identified state records (e.g., generate a result score for each record, thereby ranking the records). For example, the search module 110 may determine how well the identified state records match the search query. The search module 110 may then select one or more of the identified state records that best match the search query (e.g., select one or more of the records having the largest one or more result scores). The search module 110 may subsequently transmit indications, such as state IDs, of the selected state records to the result generation module 114. The result generation module 114 may receive the indications of the state records selected by the search module 110 from the search module 110 and identify the records in the search data store 112 using the received indications. The result generation module 114 may then select one or more access URLs from the identified state records and transmit the selected access URLs to the user device 102 as the search results.
In some examples, the result generation module 114 may transmit additional information to the user device 102 along with the access URLs. For example, as described herein, the search module 110 may generate result scores for the state records from which the result generation module 114 selects the access URLs (e.g., using values of various metrics associated with the persons, places, or things described by the records and/or any number of features associated with the search query). As such, each access URL may be associated with a result score that indicates an order, or rank, of the access URL relative to one or more other ones of the access URLs. In some examples, the result generation module 114 may transmit the result scores associated with the access URLs and the corresponding state records to the user device 102 along with the access URLs. Additionally, or alternatively, the result generation module 114 may transmit display data, such as text and/or image data, associated with the access URLs and the corresponding state records to the user device 102 along with the access URLs.
Upon receiving the search results from the search system 100, the user device 102 may display the results to the user as one or more user-selectable links. As described herein, each search result may include an access URL that specifies a state of a software app. As also described herein, the state may be associated with one or more functions, or actions, such as making a restaurant reservation, reading user reviews, and writing a user review, that are each performed based on one or more parameters as part of the state. As further described herein, the parameters may include entities, such as names of specific businesses or business franchises, geographic locations, names of products or services, or other parameters or parameter types.
In this disclosure, a software app may refer to computer software that causes a computing device to perform a task. In some examples, a software app may be referred to as an “app” or a “program.” Example apps include word processing apps, spreadsheet apps, messaging apps, media streaming apps, social networking apps, and games. Apps can be executed on a variety of different computing devices. For example, apps can be executed on mobile computing devices, such as smartphones, tablets, and wearable computing devices (e.g., smart watches, fitness bands, and headsets, such as smart glasses). Apps can also be executed on other types of computing devices having other form factors, such as laptop computers, desktop computers, and other consumer electronic devices (e.g., smart home appliances, home networking devices, and home automation devices). In some examples, apps may be installed on a computing device prior to a user purchasing the device. In other examples, the user may download and install apps on the computing device after purchasing the device. A native app, as used herein, may refer to an app that is installed and executed on a user device. A web-based app, in turn, may refer to an app that is accessible from a user device via a web browser app.
In some examples, the functionality of an app may be accessed on the computing device on which the app is installed. Additionally, or alternatively, the functionality of an app may be accessed via a remote computing device. In further examples, all of an app's functionality may be included on the computing device on which the app is installed. Such apps may function without communication with other computing devices (e.g., via the Internet). In additional examples, an app installed on a computing device may access information from other remote computing devices during operation. For example, a weather app installed on a computing device may access the latest weather information via the Internet and display the accessed information to the user. In still other examples, an app, such as a web-based app, may be partially executed by a user's computing device and partially executed by a remote computing device. For example, a web-based app may be executed, at least in part, by a web server and accessed by a web browser app of a user's computing device. Example web-based apps include web-based email sites, online auction sites, online retail sites, and other websites.
An access URL, as used herein, may include any of a native app access mechanism (AM) (hereinafter, “AAM”) and a web AM (hereinafter, “WAM”). As such, a user device 102 of the present disclosure may use an access URL to access the functionality provided by a native or web-based app. For example, a user of the user device 102 may select a user-selectable link that includes the access URL to access the functionality of the native or web-based app.
An AAM may be a string that references a native app and indicates one or more operations for a user device 102, or the app, to perform. If a user of the user device 102 selects a user-selectable link that includes the AAM, the device 102 may launch the native app and perform the operations (e.g., cause the app to perform the operations). In other words, the user selecting the user-selectable link may cause the user device 102 to launch the native app and set the app into a state that corresponds to the operations (e.g., a state in which the app displays a graphical user interface (GUI) or a screen). As a result, the native app may be configured to display one or more products, services, or vendors, to the user via a display device. In this manner, the AAM may specify the state of the native app. The state, in turn, may refer to the operations indicated by the AAM and/or the outcome of the native app performing the operations in response to the user selecting the user-selectable link including the AAM.
A WAM may include a resource ID referencing a web resource (e.g., a page of a web-based app, or website). For example, the WAM may include a URL, such as a web address, used with the hypertext transfer protocol (HTTP). If a user of a user device 102 selects a user-selectable link including the WAM, the device 102 may launch a web browser app included on the device 102 and retrieve the web resource referenced by the resource ID. Stated another way, if the user selects the user-selectable link, the user device 102 may launch the web browser app and access a state, such as a web page, of a web-based app or website, specified by the WAM. In some examples, a WAM included in a state record along with an AAM may specify a state of a web-based app that is equivalent or analogous to a state of a native app specified by the AAM.
In some examples an AAM may be associated with an app download mechanism (ADM). An ADM may specify a location, such as a digital distribution platform like Google Play® by Google Inc., where a native app may be downloaded (e.g., a native app referenced by an AAM). In some examples, a state record may include an ADM along with an AAM (and, e.g., a WAM). In these examples, the ADM may specify a location, such as a digital distribution platform, from which a native app referenced by the AAM may be downloaded.
According to the techniques described herein, the user device 102 may receive one of the search results from the search system 100. The search result may include an access URL, such as an AAM or a WAM, that specifies a first state of a first software app, such as a native or web-based app. The first state may be associated with a first function that is performed based on a particular parameter. The user device 102 may display a user-selectable link associated with the search result. The user-selectable link may be configured to, upon being selected, such as touched, pushed, or clicked on, by a user input, cause the user device 102 to set the first software app into the first state. The user device 102 may subsequently receive a user input from the user. The user input may select the user-selectable link and an app icon that is displayed at the user device 102. The app icon may be associated with a second, different software app that is installed on the user device 102, such as a native app. In some examples, the user input may select the user-selectable link and the app icon. In other examples, the user input may select one or more GUI elements other than the user-selectable link and the app icon, thereby causing the user device 102 to select the link and icon. As a specific example, as described with reference to
In some examples, the parameter may include an entity corresponding to a name of a particular business, such as a vendor, and/or a specific business franchise. In other examples, the parameter may correspond to a geographic location. In still other examples, the parameter may correspond to a name of a product or service. In additional examples, the parameter may correspond to another type of parameter (e.g., one or more text strings, alphanumeric strings, numeric values, symbolic characters, and/or any other information).
In some examples, the search result may specify the parameter. For example, the access URL may include the parameter in a field or a parameter placeholder of the URL configured to include the parameter. In other examples, the search result may not specify the parameter. For example, the field or parameter placeholder of the access URL may be empty or include a default parameter that is different than the parameter. In these examples, the user may specify the parameter within the search result by providing a user input to the user device 102 (e.g., by interacting with the user-selectable link displayed at the device 102).
In some examples, the user input may be a first user input. In these examples, for instance, after displaying the user-selectable link but prior to receiving the first user input, the user device 102 may receive a second, different user input from the user and, in response to receiving the input, store the search result and/or the user-selectable link (e.g., at a local storage location and/or a remote data store). In these examples, the user device 102 setting the second software app into the second state in response to receiving the first user input, as described herein, may include the device 102 initially retrieving the stored search result and/or user-selectable link. In other examples, the user device 102 may receive the search result and/or the user-selectable link from another source (e.g., from another one of the user device(s) 102).
In some examples, the user input selecting the user-selectable link and the app icon may include the input selecting, such as touching, pushing, or clicking on, the link, so-called “dragging” the link, or a minimized version of the link, toward the icon, and so-called “dropping” the link onto the icon. In other examples, the user input selecting the user-selectable link and the app icon may include the input substantially simultaneously selecting, such as touching, pushing, or clicking on, the link and the icon. In still other examples, the user input may include one or more user interactions with a user menu displayed at the user device 102 that are configured to select the user-selectable link and the app icon. In further examples, the user input may select the user-selectable link and the app icon using various other techniques (e.g., a user gesture that selects the link and the icon).
In some examples, the user-selectable link may include a portion that is associated with the parameter (e.g., an area of the link that describes the parameter using text and/or image data). In these examples, the user input selecting the user-selectable link may include the input selecting the portion (e.g., touching, pushing, or clicking on the portion). As a specific example, the user input may select the portion of the user-selectable link associated with the parameter, drag the portion, or a minimized version of the portion, toward the app icon, and drop the portion onto the icon, in a similar manner as previously described.
In some examples, the user device 102 may further determine whether the second software app includes the second state. As one example, to make this determination, the user device 102 may perform a search for the second state in a data store associated with the second software app. The data store may correspond to a local storage location included on the user device 102 and/or a remote data store (e.g., using cloud storage). As another example, to make this determination, the user device 102 may perform a search for the second state in the second software app executing on the device 102. As still another example, to make this determination, the user device 102 may query an app programming interface (API) associated with the second software app to determine whether the app includes the second state. Additionally, or alternatively, to make this determination, the user device 102 may query the search system 100 to determine whether the system 100 includes a state record that specifies the second state.
In some examples, the user device 102 may further display a GUI element that indicates whether the second software app includes the second state to the user. In other words, the GUI element may indicate to the user whether the parameter that is associated with the first state of the first software app may be used as an input parameter for the second software app. For example, the user device 102 may display the GUI element as part of one or more of the user-selectable link and the app icon (e.g., within a visual boundary of the link or icon). As one example, the user device 102 may, in the event the second software app includes the second state, display a highlighted version of at least one of the user-selectable link and the app icon. In this example, the user device 102 may further, in the event the second software app does not include the second state, display an unmodified version of each of the user-selectable link and the app icon. As another example, the user device 102 may, in the event the second software app includes the second state, display an unmodified version of each of the user-selectable link and the app icon. In this example, the user device 102 may further, in the event the second software app does not include the second state, display a grayed out version of at least one of the user-selectable link and the app icon. As still another example, the user device 102 may, in the event the second software app includes the second state, display a highlighted version of at least one of the user-selectable link and the app icon. In this example, the user device 102 may further, in the event the second software app does not include the second state, display a grayed out version of at least one of the user-selectable link and the app icon. In general, the user device 102 may display any combination of highlighted and grayed out ones of the user-selectable link and the app icon, or components thereof (e.g., a portion of the link associated with the parameter). In other examples, the user device 102 may display the GUI element at a location outside of the user-selectable link and the app icon (e.g., as part of a header or another GUI component).
In some examples, the user device 102 may display the GUI element after displaying the user-selectable link and the app icon to the user and otherwise refrain from displaying the element. For example, the user device 102 may initially display the user-selectable link to the user, as described herein. While displaying the user-selectable link, such as a minimized version of the link, the user device 102 may further display the app icon to the user, as also described herein. Upon displaying the user-selectable link and the app icon to the user, the user device 102 may display the GUI element. In other examples, the user device 102 may display the GUI element while receiving the user input selecting the user-selectable link and the app icon and otherwise refrain from displaying the element. In still other examples, the user device 102 may display the GUI element prior to and/or after receiving the user input.
In some examples, the GUI element may indicate that the parameter associated with the first state of the first software app has the same type as, or matches, one or more input parameters associated with the second software app (e.g., a geographic location). As a specific example, the GUI element may correspond to a highlighted version of the user-selectable link and/or the app icon, or to a highlighted portion of the link and/or the icon, used to indicate that the parameter and the input parameters match. For example, the GUI element may include a highlighted version of text and/or image data of the user-selectable link that are associated with the parameter. In cases where the first state of the first software app is associated with multiple parameters that each match one or more input parameters associated with the second software app, the GUI element may correspond to multiple highlighted portions of the user-selectable link that are each associated with one of the multiple parameters. In other words, the GUI element may correspond to the user-selectable link being visually partitioned into multiple regions that each represent one of the multiple parameters (e.g., using a grid). In these examples, the user may specify which of the multiple parameters is to be used as an input parameter for the second software app. For example, the user may select one of the multiple highlighted portions of the user-selectable link that corresponds to one of the multiple parameters, drag the portion or a minimized version thereof toward the app icon, and drop the portion or version onto the icon.
In some examples, the GUI element may indicate that the parameter associated with the first state of the first software app does not have the same type as, or does not match, any of the input parameters associated with the second software app (e.g., an entity). As a specific example, the GUI element may correspond to a removed, grayed out, or otherwise obscured version of the user-selectable link and/or the app icon, or of any portion thereof, used to indicate that the parameter and the input parameters do not match. For example, the GUI element may include a removed, grayed out, or otherwise obscured version of text and/or image data of the user-selectable link that are associated with the parameter. In cases where the first state of the first software app is associated with multiple parameters none of which matches any of the input parameters associated with the second software app, the GUI element may correspond to multiple removed, grayed out, or otherwise obscured portions of the user-selectable link that are each associated with one of the multiple parameters. In these examples, the user may specify another parameter associated with the first state of the first software app that matches one or more input parameters associated with the second software app as an input parameter for the second software app. For example, the user may select a portion of the user-selectable link that is not removed, grayed out, or otherwise obscured and which corresponds to the other parameter, drag the portion or a minimized version thereof toward the app icon, and drop the portion or version onto the icon. Alternatively, in other examples, the user device 102 may automatically determine which of multiple parameters associated with the first state of the first software app is to be used as an input parameter for the second software app. For example, the user device 102 may select a particular one of the multiple parameters that matches one or more input parameters associated with the second software app as an input parameter for the app. In further examples, the GUI element may correspond to another visual indication of parameter compatibility.
In some examples, the access URL included in the search result and specifying the first state of the first software app may be a first access URL. In these examples, the second state of the second software app may be specified by a second, different access URL, such as an AAM. In some examples, the user device 102 setting the second software app into the second state may include the device 102 generating the second access URL based on the parameter and setting the app into the state based on the URL. For example, to generate the second access URL, the user device 102 may insert the parameter into a field, or a parameter placeholder, of a template access URL associated with the second software app and configured to include the parameter. As a specific example, the user device 102 may insert one or more terms, such as text, associated with the parameter into the field or parameter placeholder of the template access URL. In some examples, the user device 102 may select and/or format the terms using rules and/or guidelines associated with the template access URL and/or the second software app. In other examples, the user device 102 setting the second software app into the second state may include the device 102 performing a search within the app based on the parameter, determining the second access URL in response to performing the search, and setting the app into the state based on the URL. In some examples, in response to performing the search, the user device 102 may identify multiple states of the second software app that are each associated with a function that is performed based on the parameter associated with the first state of the first software app. In these examples, the second software app may display an indication of the multiple identified states to the user configured to prompt the user to select a particular one of the states. Upon the user selecting a particular one of the multiple identified states, the user device 102 may set the second software app into the selected state. Alternatively, in still other examples, the user device 102 setting the second software app into the second state may include the device 102 querying an API associated with the app based on the parameter, determining the second access URL in response to querying the API, and setting the app into the state based on the URL.
In additional examples, the search result may be a first search result. In these examples, the user device 102 setting the second software app into the second state may include the device 102 first generating a modified version of the search query based on the parameter and an indication of the second software app (e.g., a name of the app). For example, the user device 102 may lengthen, shorten, and/or rearrange one or more terms of the search query based on the parameter and the indication. As a specific example, the user device 102 may incorporate one or more terms, such as text, associated with the parameter and the indication into the search query. The user device 102 may further transmit the modified version of the search query to the search system 100 and, in response to transmitting the modified version, receive a second, different search result from the system 100 that includes the second access URL. The user device 102 may then set the second software app into the second state based on the second access URL.
In some examples, one or more of the first and second user inputs may each correspond to a finger contact input received at a capacitive touchscreen of the user device 102, a pressure input received at a pressure-sensitive display of the device 102, and/or a cursor selection input received via one or more of a computer mouse and a trackpad of the device 102. In other examples, one or more of the first and second user inputs may each correspond to one of a momentary input having a relatively short time duration and a prolonged input having a relatively longer time duration than that of the momentary input. In still other examples, one or more of the first and second user inputs may each correspond to one of a shallow input having a relatively small depression depth with respect to a pressure-sensitive display of the user device 102 and a deep input having a relatively large depression depth with respect to the display than that of the shallow input. In further examples, one or more of the first and second user inputs may each correspond to one of a first gesture with respect to a display of the user device 102 and a second, different gesture with respect to the display.
The search query may include text, numbers, and/or symbols, such as punctuation, entered into the user device 102 by the user. In some examples, the user may have entered the search query into a search field, or a so-called search “bar” or “box,” of a search app executing on the user device 102. As described herein, the search app may be a native app dedicated to search, or a more general app, such as a web browser app. For example, the user may have entered the search query using a touchscreen keypad, a mechanical keypad, and/or via speech recognition techniques. In these examples, upon entering the search query, the user may have caused the search app to transmit the query to the search system 100 by further interacting with the app. In additional examples, the user may have entered the search query into the search app using various other techniques (e.g., so-called “autosuggest” or “autocomplete” techniques). In further examples, the search query may be generated or selected based on an interaction between the user and the user device 102, such as in response to the user selecting a link that corresponds to a predefined search query within an app executing on the device 102.
In some examples, the user device 102 may transmit additional data to the search system 100 along with the search query. The search query and the additional data may be referred to herein as a “query wrapper.” The additional data may include geo-location data associated with the user device 102. The additional data may also include platform data for the user device 102, such as a type and/or a version, an operating system (OS), and/or a web browser app associated with the device 102. The additional data may further include an identity of the user, such as a username, partner specific data, and/or other data, such as indications of one or more native apps that are installed on the user device 102. The user device 102 may transmit the query wrapper to the search system 100. The search system 100 may receive the query wrapper from the user device 102 and use the search query and, optionally, the additional data included in the wrapper to generate the search results and provide the results to the device 102.
In some examples, the search system 100 may transmit the search results, including the access URLs, to the user device 102 with additional data. For example, the search system 100 may transmit display data, such as text and/or image data, which the user device 102 may use to generate the user-selectable links for the access URLs included in the search results. Each user-selectable link may include a portion of the display data that the user of the user device 102 may select (e.g., touch, press, or click on). Each user-selectable link may also be associated with one of the access URLs included in the search results, such that, when the user selects the link, the user device 102 sets a software app into a state specified by the access URL. The display data included in each user-selectable link may indicate the state of the software app associated with the link and/or the app itself (e.g., describe the state and/or the app textually and/or graphically). Example user-selectable links are illustrated in
The user device(s) 102 may be any computing devices capable of providing search queries to the search system 100 and receiving search results from the system 100. The user device(s) 102 may include any of smartphones, and tablet, laptop, and desktop computing devices. The user device(s) 102 may also include any computing devices having other form factors, such as those included in vehicles, gaming devices, televisions, or other appliances (e.g., networked home automation devices and home appliances). The user device(s) 102 may use a variety of different operating systems or platforms (e.g., an OS 200, as shown in
The user device(s) 102 may communicate with the search system 100 via the network 106. In general, the user device(s) 102 may communicate with the search system 100 using any app that can transmit search queries to the system 100 and receive search results from the system 100. In some examples, the user device(s) 102 may include an app that is dedicated to interfacing with the search system 100, such as an app dedicated to search (e.g., a search app 204, as further shown in
In some examples, the user device 102 may use the same dedicated or more general app to display the search results received from the search system 100 to the user. For example, the user device 102 may display the search results via the GUI used to receive the search queries from the user and transmit the queries to the search system 100, as described herein. The GUI may display the search results to the user in a variety of different ways, depending on the information transmitted by the search system 100 to the user device 102 as part of the results. As previously described, the search results may include one or more access URLs, such as AAMs and/or WAMs, as well as display data, result scores, and/or other information used to generate user-selectable links for the access URLs. The GUI may display the search results to the user as a list of the user-selectable links, including text and/or image data. For example, the text and/or image data may describe and/or depict the states of the native or web-based apps specified by the access URLs (e.g., using alphanumeric strings, state “screenshots,” and/or app “icons”). In some examples, the GUI may display the search results as the list of the user-selectable links arranged under the search field into which the user has entered a search query. For example, the GUI may arrange the user-selectable links by result scores associated with the links, e.g., with the access URLs for which the links are generated, or using other logic. The GUI may also group the user-selectable links by the corresponding software apps (e.g., using app headers).
The data source(s) 104 may be any sources of data that the search system 100 may use to generate and/or update the search data store 112. The search system 100 may use the data source(s) 104 to generate and/or update one or more databases, indices, tables, files, or other data structures, such as state records, included in the search data store 112. As a specific example, the search system 100 may generate new state records and/or update existing state records based on data retrieved from the data source(s) 104. For instance, the search system 100 may include one or more modules (not shown) that generate new state records and/or update existing state records based on the data. In some examples, some or all of the data included in the search data store 112, such as one or more state records, may be manually generated by a human operator.
The data source(s) 104 may include a variety of different data providers. For example, the data source(s) 104 may include data from app developers, such as app developer websites and data feeds provided by app developers. The data source(s) 104 may also include operators of digital distribution platforms configured to distribute apps to user devices. The data source(s) 104 may further include other websites, such as websites that include web logs, or blogs, app reviews, or other data related to apps. Additionally, the data source(s) 104 may include social networking sites, such as “FACEBOOK®” by Facebook Inc., including Facebook posts, and “TWITTER®” by Twitter Inc., including text from tweets. The data source(s) 104 may also include other types of data sources, which may have various types of content and update rates. In some examples, the search system 100 may retrieve data from the data source(s) 104, including any type of data related to apps and/or app functionality. The search system 100 may then generate one or more state records based on the data and store the records in the search data store 112. In other examples, some or all of the data, such as SI, included in the state records of the search data store 112 may be manually generated by a human operator. In further examples, the data included in the state records may be periodically updated over time such that the search system 100 is able to provide up-to-date, or current, search results in response to receiving search queries specified by users of the user device(s) 102 from the device(s) 102.
Upon receiving the query wrapper from the user device 102, the search system 100 may generate one or more search results 214 using the search query 208. To generate the search results 214, the search system 100 may identify one or more state records included in the search data store 112 based on the search query 208. The search system 100 may further generate result scores for, or rank, the identified state records. The search system 100 may then select one or more of the identified and ranked state records based on the corresponding result scores and select one or more access URLs, including AAMs and/or WAMs, from each selected record. As described herein, each access URL may specify a state of a native or web-based app (e.g., in the event that the access URL is an AAM or a WAM, respectively). As also described herein, the state specified by each access URL may be associated with one or more functions, such as “make a restaurant reservation,” “read user reviews,” or “write a user review,” each of which is performed based on one or more parameters (e.g., an entity, a geographic location, or another parameter or parameter type) as part of the state. In some examples, the search system 100 may also select one or more ADMs, each of which may be associated with an AAM, from the selected state records. The search system 100 may then transmit the search results 214 to the user device 102. In this example, each search result 214 may include the one or more access URLs associated with one of the selected state records. Each search result 214 may further include one or more ADMs, display data, result scores, and/or other information that is selected from, associated with, and/or generated for the corresponding one of the selected state records.
In the example of
In some examples, the search result 214 may also include one or more ADMs that each indicate a location from which a native app referenced by an AAM also included in the result 214 may be downloaded. In these examples, the user device 102 may generate the user-selectable link to include some or all of the ADMs and the corresponding AAMs included in the search result 214. As a result, in cases where the access URL is an AAM, the user device 102 may be configured to, upon the user selecting the user-selectable link, first download a native app referenced by the URL from a location specified by a corresponding ADM also included in the link and install the app on the device 102. The user device 102 may be further configured to, upon downloading and installing the native app, launch the app and set the app into the first state in a similar manner as previously described.
In the example of
As described herein, in some examples, upon displaying the search result 214 as the user-selectable link to the user, the user device 102 may store the result 214 and/or the link in a local or remote storage location in response to receiving another user input from the user. In these examples, to set the second native app into the second state in response to receiving the user input, the user device 102 may initially retrieve the search result 214 and/or the user-selectable link from the local or remote storage location. For example, the user input may include one or more user interactions with a user menu displayed at the user device 102, where the interactions are configured to retrieve the search result 214 and/or the user-selectable link from the local or remote storage location and display the link, as also described herein.
In some examples, the user device 102 may generate the user-selectable link using display data included in the search result 214. For example, the display data may include text describing a name of the first native or web-based app and/or the first state. Additionally, or alternatively, the display data may include image data corresponding to an icon, or a screenshot, associated with the first native or web-based app and/or the first state. In this manner, the display data included in and used to generate the user-selectable link may describe the first native or web-based app and/or the first state of the app associated with the link.
In other examples, the user device 102 may further arrange the user-selectable link along with one or more additional user-selectable links as part of displaying the links to the user based on one or more result scores associated with the links (e.g., order, or rank, the links). For example, the user device 102 may assign the user-selectable link the result score associated with the state record from which the access URL included in the link was selected. The user device 102 may then arrange the user-selectable link along with the additional user-selectable links based on the corresponding result scores (e.g., display higher-ranking ones of the links higher within a list). Example search results 214 displayed to a user of a user device 102 as user-selectable links are described with reference to
The information conveyed by the search results 214 may depend on the manner in which the set processing module 304 generates the result scores for the state records included in the consideration set. For example, for each state record, the corresponding result score may be generated based on various features associated with the record, such as relevance of the state of the software app specified by the record to the search query 208, popularity of the state, and/or other properties of the state, depending on the one or more parameters the set processing module 304 uses to score the record. The set processing module 304 may generate the result scores for the state records of the consideration set in a variety of different ways. In some examples, the set processing module 304 generates a result score for a particular one of the state records based on one or more scoring features. The scoring features may be associated with the state record, the search query 208, and/or other information. A state record scoring feature (hereinafter, “record scoring feature”) may be based on any data associated with a state record. For example, a record scoring feature may be based on any data included in SI of a state record. An example record scoring feature may be a popularity score associated with a state record (e.g., generated based on user ratings of the corresponding software app or its state). A query scoring feature may include any data associated with a search query 208. For example, a query scoring feature may include any of a number of words in a search query 208, popularity of the query 208, and an expected frequency of the words in the query 208. A record-query scoring feature may include any data generated based on information associated with both a state record and a search query 208 that resulted in identification of the record by the set generation module 302. For example, a record-query scoring feature may include any parameters that indicate how well terms of a search query 208 match terms of SI and/or a state ID of a state record identified using the query 208. The set processing module 302 may generate a result score for a state record using any of the record, query, and record-query scoring features, and/or any other scoring feature not explicitly listed.
In some examples, to generate the result scores for the state records included in the consideration set, the set processing module 304 may use one or more machine-learned models configured to receive one or more of the record, query, and record-query scoring features (e.g., a supervised learning model, in some examples including regression). For example, the set processing module 304 may pair the search query 208 with each state record of the consideration set and calculate a vector of features for each (query, record) pair. The vector of features may include one or more of the record, query, and record-query scoring features. The set processing module 304 may then input the vector of features into a machine-learned relevance (MLR) model to calculate a result score for the corresponding state record (e.g., simultaneously based on the features). In some examples, the MLR model may include a set of decision trees (e.g., gradient-boosted decision trees). In other examples, the MLR model may be trained by a simple form of logistic regression. In still other examples, the machine-learned task described herein may be framed as a semi-supervised learning task, where a minority of training data is labeled with human-curated result scores and the rest of the data is used without such labels.
The result scores generated by the set processing module 304 for the state records included in the consideration set may be used in various different ways. In some examples, the result scores may be used to rank, or order, the access URLs included in the corresponding state records within a list. In these examples, a larger result score may indicate that the associated access URL specifying a particular state of a software app is more relevant to the search query 208, or to the user, than another access URL specifying a different state of a software app and associated with a smaller result score. In examples where the search results 214 are displayed as a list of multiple user-selectable links, those of the links including access URLs associated with larger result scores may be displayed closer to the top of the list (e.g., near the top of the screen). In these examples, the user-selectable links including access URLs having lower result scores may be displayed farther down the list, or off-screen, and accessed by scrolling down the screen.
In additional examples, the state record 400A may include information describing values of one or more metrics associated with a person, place, or thing described in the record 400A. Example metrics include popularity and/or user ratings of the place. For example, if the state record 400A describes a song, a metric associated with the song may be based on popularity and/or user ratings of the song. The information included in the state record 400A may also be based on measurements associated with the record 400A, such as how often the record 400A is retrieved during a search and how often user-selectable links generated for any of the access URL(s) 406A are selected by a user. The information may also indicate whether the state record 400A includes an AAM for a default state, or a deeper state, of a native app. In some examples, the search system 100, namely the set processing module 304, may use this information to generate a result score for the state record 400A, as described herein (e.g., upon identifying the record 400A and as part of ranking the record 400A among other identified state records).
In block 506, the set generation module 302 may identify a consideration set of one or more state records included in the search data store 112 based on the search query 208 (e.g., based on the analyzed search query 208). As described herein, each identified state record of the consideration set may include an access URL that specifies a state of a software app, such as a native or web-based app, and SI, such as text, that describes the state. As also described herein, the state may be associated with one or more functions, such as “write a user review,” that may be performed based on one or more parameters, such as an entity (e.g., a business).
In blocks 508-510, the set processing module 304 may optionally process the consideration set of state records. Specifically, in block 508, the set processing module 304 may generate one or more result scores for the state records included in the consideration set (e.g., generate a result score for each record). In block 510, the set processing module 304 may select one or more state records from the consideration set based on the one or more result scores associated with the records (e.g., select a subset of the records included in the set). For example, the set processing module 304 may select one or more state records included in the consideration set that are associated with the largest one or more result scores.
In block 512, the result generation module 114 may select one or more access URLs from the state records included in the consideration set. For example, the result generation module 114 may select the access URLs from the state records that the set processing module 304 selects from the consideration set based on the corresponding result scores (e.g., select one access URL from each selected record). In some examples, the result generation module 114 may select additional information included in, associated with, and/or generated for the state records of the consideration set, such as display data, result scores, and/or other information.
In block 514, the result generation module 114 may generate one or more search results 214 that include the selected access URLs. For example, the result generation module 114 may generate the search results 214 such that each result 214 includes one of the access URLs and, optionally, other information included in, associated with, and/or generated for the corresponding state record. In block 516, the result generation module 114 may transmit the search results 214, including the access URLs and any other information, to the user device 102.
With reference to
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In the example of
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In additional examples, to store a particular search result 214 and/or the corresponding user-selectable link, the user may perform a so-called “swipe” gesture with respect to the link, or with respect to a card that includes the link, in any direction relative to a screen of the user device 102. In other examples, the user may perform a gesture with respect to the screen, generally. In any case, in response to the user's gesture, the user device 102, namely the search app 204, may automatically store the search result 214 and/or the user-selectable link. Alternatively, in response to the user's gesture, the user device 102, namely the search app 204, may display the user menu described with reference to
In additional examples, the user device 102, namely the search app 204, may also rank multiple user-selectable links within a list (e.g., as shown in
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With reference to
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In some examples (not shown), a user input may be configured to drag the minimized version 704 toward the app icon 719D along a trajectory and drop the minimized version 704 onto the icon 719D. In these examples, the app icon 719D may be associated with a specific state of OpenTable (e.g., a page of OpenTable other than the main page). In particular, the state of OpenTable specified by the app icon 719D may be associated with the second function, such as “make a restaurant reservation,” that is performed based on a restaurant entity parameter specified by a user within the state. In other words, the state specified by the app icon 719D may be configured to enable a user to make a reservation at a restaurant specified by the user. For example, the app icon 719D may be configured to, upon being selected by a user input, cause the user device 102 to launch OpenTable and set OpenTable into the state. As shown in
With reference to
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In some examples (not shown), the user inputs 724, 726, and 732 may be configured to select, drag, and drop a portion of the user-selectable link 700-1, such as text and/or image data, that is associated with the parameter, or a minimized version thereof, in a similar manner as previously described. For example, the portion may be highlighted, such as outlined using a bold line, to indicate that the portion may be dropped onto the app icon 719C or 719E. In other words, the portion may be highlighted to indicate that the parameter associated with the first state of the first software app may be used as an input parameter for the second software app. In some examples, in the event that the portion may not be dropped onto the app icon 719C or 719E (e.g., in the event that the parameter may not be used as an input parameter), the portion may be grayed out or otherwise obscured from the user's view.
Accordingly, in block 806A, the user device 102 may receive one of the search results 214 from the search system 100 in response to transmitting the search query 208 to the system 100. In some examples, the user device 102 may also receive one or more additional ones of the search results 214 from the search system 100. As described herein, the search result 214 may include an access URL that specifies a first state of a first software app (e.g., a native or web-based app). In this example, the first state may be associated with a first function, such as “make a restaurant reservation,” “read user reviews,” and “write a user review,” that may be performed based on a particular parameter. Also in this example, the parameter may include an entity, such as a name of a specific business or a business franchise, a geographic location, a name of a product or service, or another parameter or parameter type. In some examples, the first function associated with the first state may be performed based on one or more additional parameters. Furthermore, in other examples, the first state may be associated with one or more additional functions each of which may be performed based on one or more parameters. As also described herein, the search result 214 may further include other information associated with the access URL, such as display data, result scores, and/or other information. In some examples, the search result 214 may correspond to content other than a state of a native or web-based app, such as a web page, a document, a media file, or a native app, that specifies the parameter.
In block 808A, the user device 102, namely the search app 204, may display a user-selectable link associated with the search result 214. As described herein, the user-selectable link may be configured to, upon being selected by a user input, cause the user device 102 to set the first software app into the first state. For example, the user device 102 may generate the user-selectable link such that the link includes the access URL and, e.g., the corresponding display data and/or other information received with the search result 214 from the search system 100. The user device 102 may then display the user-selectable link. In some examples, the user device 102 may also display one or more additional user-selectable links associated with one or more additional ones of the search results 214 received from the search system 100. In these examples, the user device 102 may further rank, or arrange in an order, the displayed user-selectable links based on the corresponding result scores received from the search system 100 as part of the search results 214. As a specific example, the user device 102 may arrange the displayed user-selectable links in an order of decreasing result scores.
In block 810A, the user device 102, namely the search app 204, may receive a user input from the user. In this example, the user input may select the user-selectable link and an app icon displayed at the user device 102. Also in this example, the app icon may be associated with a second, different native app that is installed on the user device 102. In some examples, the user input may select the user-selectable link and the app icon by selecting, such as touching, pressing, or clicking on, the link, dragging the link, and dropping the link onto the icon. For example, the user input may select the user-selectable link and the app icon using a so-called “two-finger” contact input that selects the link, drags the link, and drops the link onto the app icon also selected by the input. In other examples, the user input may select the user-selectable link and the app icon by substantially simultaneously selecting, such as touching, pressing, or clicking on, the link and icon. In still other examples, the user input may include one or more user interactions by the user with a user menu displayed at the user device 102, namely within the search app 204. In these examples, the user interactions may be configured to select the user-selectable link and the app icon (e.g., by navigating the user through the user menu).
In block 812A, in response to receiving the user input, the user device 102, namely the search app 204, may set the second native app into a second, different state. In this example, the second state may be associated with a second, different function, such as “make a restaurant reservation,” “read user reviews,” and “write a user review,” that may be performed based on the same parameter as that which is associated with the first state of the first software app. In some examples, the user device 102 may retrieve the search result 214 and/or the user-selectable link from an internal memory location and/or a remote data store in response to receiving the user input. For example, as described with reference to
As described herein, in some examples, the second state of the second native app may be specified by another access URL. In these examples, to set the second native app into the second state, the user device 102 may use the other access URL. As one example, the user device 102 may generate the other access URL based on the parameter associated with the first state of the first software app. For example, the user device 102 may insert the parameter into a field, or a parameter placeholder, of a template access URL associated with the second native app that is configured to include the parameter. As a specific example, the user device 102 may generate the other access URL “HTTP://VVWW.YELP.COM/BIZ/AMARIN-THAI-CUISINE-MOUNTAIN-VIEW” by inserting one or more terms associated with the parameter “Amarin Thai Cuisine Mountain View Calif.” into the template access URL “HTTP://WWW.YELP.COM/BIZ/H.” In this example, the user device 102 may insert the terms into the template access URL using one or more rules and/or guidelines (e.g., permitted terms and required formatting) specified by a developer of the second native app (e.g., Yelp).
As another example, the user device 102 may generate a modified version of the search query 208 based on the parameter and an indication of the second native app. For example, the user device 102 may generate the modified version by modifying, such as augmenting, rearranging, or changing portions of the search query 208 using one or more terms that describe the parameter and the second native app (e.g., a name of the app). For instance, the user device 102 may generate the modified version of the search query 208 by adding one or more terms to the query 208, removing one or more terms from the query 208, and/or rearranging one or more terms of the query 208 based on the parameter and the indication of the second native app. The user device 102 may then transmit the modified version of the search query 208 to the search system 100 and, in response to transmitting the modified version, receive another search result 214 from the system 100. In other words, the user device 102 may perform a so-called “re-querying” of the search system 100 using the modified version of the search query 208. In this example, the other search result 214 may include the other access URL.
As a specific example, the user device 102 may generate the modified version of the search query 208 (e.g., “Thai food mountain view”) by incorporating one or more terms associated with the parameter (e.g., “Amarin Thai Cuisine Mountain View Calif.”) and the indication of the second native app (e.g., “Uber”) into the query 208 (e.g., resulting in “Uber Amarin Thai Cuisine Mountain View Calif.,” or “Uber to Amarin Thai Cuisine Mountain View Calif.”). In this example, the user device 102 may also remove one or more terms from the search query 208. In the examples described above, the user device 102 may then set the second native app into the second state based on the other access URL.
In general, the result of using one or more user-selectable links, or cards, as input parameters for a software app in the manner described herein may vary depending on the corresponding search results 214. As one example, the user may drag and drop a user-selectable link specifying a recipe onto an app icon associated with a shopping list or grocery store ordering software app. As another example, the user may drag and drop a user-selectable link specifying a hotel onto an app icon associated with a hotel booking software app. As still another example, the user may drag and drop a user-selectable link specifying a restaurant onto an app icon associated with a restaurant reservation software app. In some examples, the user may use a first user-selectable link as an input parameter for a software app, in the manner described herein. The user may then use a second, different user-selectable link as another input parameter for the same software app and, e.g., repeat the same process one or more times.
In further examples, the search system 100 may generate one or more additional search results (not shown) that include content that does not specify states of software apps (e.g., content related to native apps, web pages, documents, and/or media files). In these examples, the search system 100 may identify one or more records, such as app records or other data structures, stored in a data store that include the content based on the search query 208, in a similar manner as described herein. The search system 100 may then select the content from the identified records and transmit the content to the user device 102 along with the search results 214.
The modules and data stores included in the search system 100 represent features that may be included in the system 100 as it is described in the present disclosure. For example, the search module 110, search data store 112, and result generation module 114 may represent features included in the search system 100. The modules and data stores may be embodied by electronic hardware, software, and/or firmware. Depiction of different features as separate modules and data stores does not necessarily imply whether the modules and data stores are embodied by common or separate electronic hardware, software, and/or firmware components. In general, the features associated with the modules and data stores may be realized by one or more common or separate electronic hardware, software, and/or firmware components.
The modules and data stores may be embodied by electronic hardware, software, and/or firmware components including one or more processing units, memory components, input/output (I/O) components, and interconnect components. The interconnect components may be configured to provide communication between the processing units, memory components, and I/O components. For example, the interconnect components may include one or more buses configured to transfer data between electronic components or control circuits (e.g., a memory controller and/or an I/O controller) configured to control communication among the components.
The processing units may include one or more central processing units (CPUs), graphics processing units (GPUs), digital signal processing units (DSPs), or other processing units. The processing units may be configured to communicate with the memory components and I/O components. For example, the processing units may be configured to communicate with the memory components and I/O components via the interconnect components.
A memory component, or memory, may include any volatile or non-volatile media. For example, the memory may include electrical media, magnetic media, and/or optical media, such as a random access memory (RAM), read-only memory (ROM), non-volatile RAM (NVRAM), electrically-erasable programmable ROM (EEPROM), Flash memory, hard disk drives (HDD), magnetic tape drives, optical storage technology (e.g., compact disc, digital versatile disc, and/or Blu-ray disc), and/or any other memory components. The memory components may include, or store, the data described herein. For example, the memory components may store the data included in the state records 400A of the search data store 112 and/or other information. The memory components may also include instructions executed by the processing units. For example, the memory components may include computer-readable instructions that, when executed by the processing units, cause the units to perform the various functions attributed to the modules and data stores described herein.
The I/O components may refer to electronic hardware, software, and/or firmware that provide communication with a variety of different devices. For example, the I/O components may provide communication between other devices and the processing units and memory components. In some examples, the I/O components may be configured to communicate with a computer network. For example, the I/O components may be configured to exchange data over a computer network using a variety of different physical connections, wireless connections, and protocols. The I/O components may include network interface components (e.g., a network interface controller), repeaters, network bridges, network switches, routers, and firewalls. In some examples, the I/O components may include hardware, software, and/or firmware configured to communicate with various human interface devices, including display screens, keyboards, pointer devices (e.g., a mouse), touchscreens, speakers, and microphones. In other examples, the I/O components may include hardware, software, and/or firmware configured to communicate with additional devices, such as external memory (e.g., external HDDs).
In some examples, the search system 100 may be a system of one or more computing devices (e.g., a computer search system) configured to implement the techniques described herein. Put another way, the features attributed to the modules and data stores described herein may be implemented by one or more computing devices. Each computing device may include any combination of electronic hardware, software, and/or firmware described herein. For example, each computing device may include any combination of the processing units, memory components, I/O components, and interconnect components described herein. The computing devices may also include various human interface devices, including display screens, keyboards, pointing devices (e.g., a mouse), touchscreens, speakers, and microphones, and may also be configured to communicate with additional devices, such as external memory.
The computing devices may be configured to communicate with the network 106. The computing devices may also be configured to communicate with one another via a computer network. In some examples, the computing devices may include one or more server computing devices configured to communicate with the user device(s) 102 (e.g., receive search queries 208 and transmit search results 214), gather data from the data source(s) 104, index the data, store the data, and store other documents. In other examples, the computing devices may reside within a single machine at a single geographic location, within multiple machines at a single geographic location, or be distributed across a number of geographic locations.
Additionally, the various implementations of the search system 100 described herein (e.g., using one or more computing devices that include one or more processing units, memory components, I/O components, and interconnect components) are equally applicable to any of the user device(s) 102, as well as to the various components thereof.
This application claims the benefit of U.S. Provisional Application No. 62/273,095, filed on Dec. 30, 2015. The entire disclosure of the application referenced above is incorporated by reference.
Number | Date | Country | |
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62273095 | Dec 2015 | US |