This application claims priority from European Patent Application No. 11152583.8 filed Jan. 28, 2011, the entire disclosure of which is incorporated herein by reference.
The present invention concerns a watch display assembly. The present invention concerns more specifically a display assembly for a self-winding watch.
Usually, watches are displayed statically in the retailer window display and are oriented so that the dial is visible to potential customers. This is disadvantageous if the watch has a transparent back cover which allows all or part of the watch movement to be seen, in particular when the watch has a self-winding mechanism using an oscillating weight. Indeed, as the back cover is located at the back of the watch, it remains invisible to the passer-by.
One solution to this problem consists in displaying two identical watches side by side, one with the dial side showing and the other with the back cover side showing. However, this solution requires sufficient space to be available in the window display and is difficult to apply to each watch model displayed.
Another solution consists in using a set of mirrors to reveal the back side of the watch to passers by. However, this requires arranging the watch in a very precise manner relative to the mirrors, which is time consuming and tedious. Moreover, depending upon the position of the potential customer relative to the watch and the direction in which he is looking, optical deformation effects may occur. In some assemblies, the potential purchaser may not even be able to see the image reflected by the mirrors at all.
It is an object of the present invention to overcome the aforementioned drawbacks by providing a watch display assembly which enables the potential purchaser to see the front face of the dial side of the displayed watch as well as the rear face of the back cover side, in a dynamic manner and without any visualisation problems.
The present invention therefore concerns a watch display assembly including a support element for the watch, said support element being arranged to rotate on two perpendicular axes.
Owing to these features, the present invention provides a watch display assembly which displays the watch in a dynamic, attractive manner. Further, the display assembly according to the invention allows the watch to be displayed alternately from the dial side and from the back cover side, which enables the potential purchaser to properly appreciate the various technical and aesthetical features of the displayed watch. Moreover, since the watch is permanently in motion, in the assembly of a self-winding watch, this winds the barrel spring via the oscillating weight. A self-winding watch displayed to the public by means of the display assembly of the invention is therefore always set to the correct time.
According to a complementary feature of the invention, the two axes of rotation of the watch support element extend respectively horizontally and vertically.
According to another feature of the invention, the watch support element is centred on the point of intersection between the two axes of rotation.
According to yet another feature of the invention, the watch support element is a ring, pivotably mounted between two uprights which are integral with a rotating plate arranged in a base.
According to a first variant of the invention, the ring and the plate are driven in rotation by a single motor housed in the base of the display assembly.
According to a second variant of the invention, the rotating plate is driven in rotation by a first motor housed in the base of the display assembly, and the support ring for the watch is driven by a second motor mounted on the rotating plate.
According to yet another feature of the invention, the motor or motors are powered by the electric power grid or by means of a battery charged by solar cells.
Other features and advantages of the present invention will appear more clearly from the following detailed description of an embodiment of the watch display assembly according to the invention, this example being given solely by way of non-limiting illustration with reference to the annexed drawing, in which:
Ring 4 is mounted between the two uprights 6 by means of two pin ends 12 which project into two diametrically opposite apertures arranged in ring 4. These two pin ends 12 define a horizontal axis of rotation X-X of ring 4. Ring 4 also includes two strips 14 for securing the watch.
Uprights 6 stand vertical to the surface of rotating plate 8 and are arranged diametrically opposite each other on plate 8 which has the shape of a horizontally extending disc. This rotating plate 8 defines a vertical axis of rotation Y-Y of ring 4.
It will be clear that, by design, the point of intersection between the two horizontal X-X and vertical Y-Y axes of rotation merges with the geometrical centre of ring 4.
First and second motors 16 and 22 are powered either by current from the electric power grid or by means of solar cells which are arranged on the surface of rotating plate 8 and respectively power batteries connected to motors 16 and 22. If motors 16, 22 are powered by the electric power grid, display assembly 1 is provided with an electric switch 28 and an outlet 30.
According to a variant, watch support ring 4 could be driven along the two axes of rotation X-X and Y-Y by a single motor 32.
Number | Date | Country | Kind |
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11152583.8 | Jan 2011 | EP | regional |