1. Technical Field
The present invention relates generally to Internet clients and servers; and, more particularly, to search engines operating on the Internet.
2. Related Art
Search engines deliver search results based upon a search string. Searching can help users find their way around Internet, which contains billions of web pages, or can help users narrow large amounts of information down to workable sub-sets of meaningful information that is relevant to the user's interest. Only a very few of the billions of web pages on the Internet are useful to a user, depending upon what a user is looking for at any given time. A user may look for web pages with a variety of interests such as business, medical, social, engineering, and scientific research as well as home-based general or personal interests. Search engines usually select web links based upon a search keyword (or, search phrase or search string) and often orders search results based on the rank-ordered popularity of the web links with each other.
Typically, users look for web links that contain useful information with certain user expectations. The specific expectations may relate to specific business, engineering and scientific organizations, medical, help groups, web sites designed to impart knowledge, email web sites, or other information. However, the delivered search results are often not in accordance with the user's expectations, and the user's expectations are significantly different from the search results that the search engine delivers to the user. Search results that are delivered are often vaguely related to what the user is looking for, if related at all.
Popular web sites are pushed up to the top of the search result lists, assuming that all users who use the same or similar keywords have same expectations in mind as other users who visited the more popular sites. Often, this turns out to be a disappointment for many users because many users are in minorities when it comes to expectations and interest and it is not always a good assumption to believe all users have the same interests and expectations for a search. This assumption does not hold true most of the time. Thus, users waste a lot of time browsing through unwanted, uninteresting, and/or junk web sites before they can find one web site that is in some way is closer to what they are looking for (if they find any relevant sites at all). The user may never find the few web sites among billions of web pages that provide exact information regarding what they are searching for, because some of these pages may not be popular or may not immediately correlate well with the search string. Therefore, none of these meaningful web sites or search results ever makes it to the top of the search result list.
A user may often look for information within certain area of interest, and they may exhibit trends, habits, or patterns of looking for similar information or related information to a core set of interests over time. Unaware of user's interests, search engines deliver web links that are vaguely associated with user's area of interest, if associated at all. For example, a user may enter a search string ‘top bicycle riders’. The user may be looking for a list top ranked bicycle riders in world. Unaware of user's area of interest (that is, bicycle racing; and that the user is looking for top ranked bicycle riders worldwide), a search engines may deliver web links of top bicycle magazines, bicycle sellers, resellers and renters, bicycle touring in a remote holiday resort, etc. Unable to find what he/she is looking for, the user clicks on ‘next’ button again and again to scan ever deeper into the search results list, often getting same unsatisfactory results.
These and other limitations and deficiencies associated with the related art may be more fully appreciated by those skilled in the art after comparing such related art with various aspects of the present invention as set forth herein with reference to the figures.
The present invention is directed to apparatus and methods of operation that are further described in the following Brief Description of the Drawings, the Detailed Description of the Invention, and the claims. Other features and advantages of the present invention will become apparent from the following detailed description of the invention made with reference to the accompanying drawings.
Said another way, the search engine server 169 collects the user's browser activity information along with a favorite list used by the user and related client/user/browser metadata from each of the plurality of client devices 157 through 159 during its interaction with the client device 157 or 159, such as during a search interface webpage delivery (the time the server delivers a web page to the client to start or enable search operations). The search interface webpage contains interfaces useful for a user to search the Internet or another network using a search string and the search interface web page contains interfaces to edit favorite lists and send favorite list(s) data to the server along with browser activity information (for more details refer to the detailed description with reference to the
Furthermore, the search engine server tailors the search results and/or user advertisements based upon: (a) browser activity information; (b) favorite lists and related metadata; (c) the search string and/or information parsed therefrom; (d) a user profile created from browser activity information, and favorite list and related metadata; and (e) trends that are derived based upon favorite behavior and browser activity behavior. The search string or information parsed or derived therefrom may be matched with web contents in a crawl web page database 177, a world's favorite database 179, and/or a browser activity database 181. The crawl webpage database 177 contains a collection of all of the web pages hosted by a plurality of web hosting servers across the Intranet (the servers are not specifically shown in
The search engine server 169 is able to process data in the world's favorite database 179 and/or browser activity database 181 to determine (from browser activity information, favorite lists and metadata) many possible interpretations of the resident data, such as: (a) a web link may be added to a favorite list, but may not be revisited by the user at all (if a web site or search result is in the favorite list but hit count is very low, the web page is likely not a true favorite); (b) a webpage may have been visited by many users, but the various durations of the visits are very small (this profile may indicate a junk or popup site that was unexpectedly and undesirable encountered by a user in a repeated manner); (c) a webpage is visited for long duration and visited many times, though may not be in favorite list (possibly, a true favorite that is simply not saved in a favorites list, could be the home page for example); (d) a webpage that is visited many times via searching, but duration is low (e.g., an accidentally visited website that had little or no interest to the user in the end); (e) a webpage is visited via manually entering the site address (the address is known to the users by some other means, not searched), etc. Such processing enables the search engine server 169 to tailor search results and advertisements to the user needs based on interpretation of data in the various databases 177, 179, and 181.
The browser-activity-monitoring module 195 on the clients in
The search engine server 169 of
A user profile may be developed immediately upon reception of updated or current favorite list(s) and related metadata, and/or browser activity information. The user profile may be developed using the favorite list and related metadata and/or browser activity information obtained during delivery of the search interface web page or as updated in another manner from time to time. As one example, a user may often visit web links (some of which may be selected from the favorite list, while some others may be entered via direct entry into a address/URL text box or through search hyperlinks) in the area of commerce, some other in the area of news, and a few more on a personal topic of interest (such as an NBA site, mail related web sites, banking web sites, financial news web sites) etc. In addition, the favorite list related metadata and browser activity information may contain useful data that indicates that the user mostly uses Internet for browsing between certain times (e.g., from 9 am to 5 pm), and visits commerce related web links (such as stock related websites) 80% of the time and news related web sites 10% of the time from Monday through Friday, but not on weekends, etc. The search engine server 169, in this case, is able to construct a user profile that includes all of the user browsing behavior as related to the favorite list and related metadata and browser activity information. An example profile or trend with capture information such as: (a) User's Area of Interests: Commerce, Business News and Personal; (b) Visiting Hours for Science: 9 am to 5 pm, Most Viewed Web Site: ‘XYZ.com’, Percentage of Time Dedicated to ‘XYZ.com’: 70% etc. From this user profile and/or trends, the search engine server 169 may determine that if the search string received during a search is related to the area of commerce, the user is likely to be interested in many of the commerce related web links that others have visited that have similar interests, profiles, or trends to the user. If a user with a similar trend pattern or profile often visits certain sites in the subject matter area of this search, then the server can choose to deliver such web links either separately or mixed with other lists mentioned above for review by the current user. In other words, the server can assume that users that have similar profile and similar browse histories, behaviors, favorites, interaction with the browser, etc., may be looking for similar content when searching in similar areas via a search string.
The trends that use favorite behavior and browser activity behavior allows the search engine server 169 to reorder the search result list, based upon, for example, recently added and high visit volume preferences. The search engine server 169 may push some of these recently added and high visit web links to the top of the list. In addition, the search engine server 169 may process the data stored in the world's favorite database 179 and browser activity database 181 to determine search hit probability by applying weighting factors (a modified natural language search) to different favorites, trends, user interactions, etc. A few of the factors that may be used to determine a weighting factor are: (a) number of users tagging a webpage as favorite; (b) number of users visiting the web page, either via a search engine or directly; (c) time at which the webpage is visited; (d) duration for which the webpage is visited; and (e) number of times the webpage is revisited (hit count). Similar processing may be adapted to form a specific browsing activity weighting factor, a specific favorite weighting factor or a crawl web page weighting factor.
The internet infrastructure 105 illustrated in
When the search engine server 169 begins interaction with the web browser 151 or a similar application on a client, a search support module (not shown) fills up a favorite list pane or popup window with favorite lists. Therefore, the search interface web page contains options to upload favorite list and related metadata, and browser related activity to the search engine server 169. Then, upon possible user editing/changes and a clicking of a ‘send favorite list’ button, via the client device 157 or 159, the favorite list gathering module 173 receives the favorite list and related metadata and stores this information in world's favorite database 179 for further processing.
Soon after the favorite list and related metadata, and browser activity information is received, a user profiling module (not specifically shown in
The search interface webpage that is delivered as a first page upon request from the web browser 151 facilitates the user to select between the following options for the current search: (a) search within browser activity database 181 alone; (b) search within world's favorite database 179 alone; (c) search within crawl webpage database 177 alone; (d) search based upon trends based on favorite behavior and browser activity behavior alone; and/or (e) any of the combinations of (a) through (d). In addition, ‘send browser activity’ and ‘send favorite list’ buttons allow user to send browser activity information and/or favorite lists and related metadata. The user may also be provided with a helpful tip that lets the user know terms with which the favorite list, trends, user profile, and related metadata, as well as web browser activity information are gathered, stored, shared, and used by the search server engine 169. For example, the helpful tip may be:
As an example of a search, a user may enter ‘top bicycle riders’ as a search string and choose the ‘search using browser activity’ option to enable searching for search results or search result web links that are associated or correlated strongly with historical user browser activity. Then user may click on ‘search’ button. The search engine server 169 searches for web links from the browser activity database 181 and delivers search results in one or more of the columns on a display screen of the client device. One or more other columns on the display screen or graphical user interface may have results derived from the crawl webpage database 177. Still another column or columns may have advertisements tailored by using a user profile, derived from the browser activity and favorite lists of the web browser 151, and so on.
The network interfaces 241 contain wired, optical, and/or wireless packet switched interfaces 245 and may also contain built-in or an independent interface processing circuitry 243 (usually another central processing unit of some sort). The network interfaces 241 allow the search engine server 207 to communicate with client devices such as devices 261 and to deliver search result pages of web links. The manager interfaces 249 may include one or more display and keypad interfaces. These manager interfaces 249 allow the user or IT expert at the search engine server 207 to control aspects of the system/server. The client device 261 that is illustrated is communicatively coupled to the search engine server 207 via an Internet 255.
Local storage 217 may be any type of random access memory (RAM), read-only memory (ROM), flash memory, electrically erasable memory, optical storage, magnetic storage, a disk drive or array, an optical drive, any combination thereof, or another type of memory that is operable to store computer instructions and data. The local storage 217 includes a browser activity gathering module 223, favorite list gathering module 225, favorite list based search result sorting module 227, browser activity based search result sorting module 229, crawl webpage database 231, a world's favorite database 233 and a browser activity database 235 to facilitate a user's search in accordance with the teachings herein. The client device 261 is illustrated as being communicatively coupled to the search engine server 207 via the Internet 255 or another communication network of any kind.
The browser-activity-gathering module 223 collects browser activity information and stores this data in the browser activity database 235 on the server. A browser-activity-monitoring module 295 incorporated into web browser 251 tracks the user's usage of Internet and temporarily stores them in the client device 261. In addition, either or both of the client or the server may process and filter the data collected by the browser-activity modules. By performing this processing and filtering, only relevant user activity is processed in a manner that influences search results. So, for example, virus-controlled activity, banned activity, adult content, unwanted ad pop-ups, etc., can be filtered from the data recording in the browser-activity modules and other activity that is highly relevant to the user may even be weighted higher by the modules. Upon clicking of a ‘send browser activity’ button in the web browser 251 or upon a timed event, a trigger event, or commission of a search, the browser activity gathering module 223 on the server receives the stored browser activity information from the client and stores it in browser activity database 235 for further processing during search operations. The favorite-list-gathering module 225 gathers favorite lists and related metadata from the web browser 251 and stores this data in the world's favorite database 233. This information can be used in addition to the browser activity modules to further refine or advantageously expand search operations and search results. The gathering of favorite list information and related user metadata/profiles occurs during search engine server's 207 interaction with the web browser 251 of the client device 261. However, the client device can be running browser activity data collection from the user at all times or at critical intervals or activities, even when search operations are not being performed and even when the client and server are not communicating with one another. For example, the module 295 on the client may monitor user interaction with locally cached Internet content, email, downloaded software or documents, downloaded content, cached advertising, and other activity to generate user profiles, user data, and user browser activity. Therefore, the browser activity may involve user activity in other applications, like a virus prevention application, an email application, a media processor (e.g., WinDVD or iTunes), and other applications.
The favorite list based search result sorting module 227 orders web links, selected on the basis of search string, often by popularity or some other meaningful characteristic to the user. The browser activity based search result sorting module 229 orders web links, selected from the browser activity database 235, on the basis of the search string and by popularity of some other client-set or server-set characteristic. It also reorders the web links selected from crawl webpage database 231 based upon information processed from browser activity database 235.
In other embodiments, the search engine server 207 of
A separate search support module also sends user or browser favorite list(s) information and related user/client metadata to the search engine server. Again, this part of functionality may occur during delivery of the search interface web page, a search string, or some other function. In the search interface webpage, the search engine server provides an option to upload the favorite list(s) on to an editable window pane or popup window and allows the user to edit, remove, and then send the favorite list along with a search string. At a next block/step 313, the search engine server receives, with user permission (which is often a good idea to enable), the favorite list, and related metadata, along with search string (if a new search is to be initiated). At a next block/step 315, the search engine server stores favorite list and related metadata in a world's favorite database and also constructs one or more user profiles using the collected browser activity information and possibly the favorite lists and related metadata. To construct a user profile, the search engine server uses browser activity information, favorite list information, and the related metadata to create profile data such as: (a) percentages of categories of webpage visits; (b) the times at which web pages are visited; (c) the time and date at which a webpage is added to the favorites list; and (d) the active duration for which a webpage is interacted with, among other related metadata. In addition, before delivery of a search result page, the search engine server processes stored data in the world's favorite database and browser activity database to allow for the monitoring and processing of trends, such as the user access to recently added websites and high visit volume sites/preferences. The user may choose to search, using the search string, within the world's favorite database, within the crawl webpage database, within the browser activity database and/or search using trends to obtain one or more lists of search results or web sites/pages relevant to the user's search needs.
At a next block/step 317, the search engine server selects web links from the crawl webpage database based upon the search string and sorts on the basis of popularity ranking and/or world's favorite ranking (or some other ranking scheme like date, size, etc). The world's favorite ranking is decided by using favorite weighting factor(s) that determines how many users select a webpage as a favorite. The browser activity information may also be used to rank the web links selected. At a next block/step 319, the search engine server selects web links from the world's favorite database and/or browser activity database based upon the search string and sorts on the basis of popularity ranking and/or world's favorite ranking (or some other mechanism). Again, the browser activity information may also be used to rank the web links selected, and as always, multiple two-tier or multi-tier rank-ordered algorithms may be employed. The process of block/step 319 is performed only if the user chooses to search within the world's favorite database or search using browser activity information. At a final block/step 321, the search engine server delivers a first search result page containing one or more of: (a) search results or web links selected and ranked from crawl webpage database; (b) search results or web links selected and ranked from world's favorite database; (c) search results or web links selected and ranked from browser activity database; (d) search results or web links selected from an advertisement database; (e) user profile created using favorite list and related metadata, and browser activity information; (f) trends based on favorite behavior and browser activity behavior; (g) persistence information; and/or (h) any combination of (a) through (g).
At a next decision block/step 421, the search engine server determines if a ‘prey’ button is clicked. If yes, at a next block/step 455, the search engine server delivers an exact previous search result page and waits for new inputs from the user of the client device. In case of the first search interface web page (when there is no previous data to display), the ‘prey’ button is not available. If the ‘prey’ button is not clicked at the decision block/step 421, then, at a next decision block/step 423, the search engine server determines if a ‘next’ button is clicked. If yes, at a next block/step 457, the search engine server delivers a subsequent search result page. In case of the search interface web page or a last search page, the ‘next’ button is not available as there is no next page of search results to deliver at this time.
If the ‘next’ button is not clicked at the decision block/step 423, then, at a next decision block/step 425, the search engine server determines if the ‘search using browser activity’ radio button is on. If not (if the button is off), the search engine server determines, at a next decision block/step 427, if ‘search’ button is clicked. If yes at the decision block/step 427, then the search engine server begins processing of a new search criteria, based upon a search string at connector ‘B’ (refer to the
The continued functionality of
Note that the functionality of ‘search within favorites’, ‘search using trends’ and also that of user sending the favorite list and metadata to the search engine server are not illustrated in
Then, at a next block/step 609, the search engine server stores gathered browser activity information in browser activity database in a user-anonymous manner. The search engine server also stores gathered favorite list and related metadata in world's favorite database in an anonymous manner. The user is informed during installation of browser activity monitoring module and collecting of the browser activity information, and favorite list and related metadata that the collection is anonymous and no private data such as IP address and name(s) are collected or used in the process of searching. At a next block/step 611, the search engine server processes the browser activity information along with favorite list and related data with other statistical data. For example, the search engine server may process this data to create a user profile immediately after collection of the data, which is used to reorder, prioritize, select, and omit various search results available for inclusion in the search result list and selectable advertisements to better cater to the needs/desires of the user. Another example is that of creating trends based upon browser activity behavior and favorite behavior that again is used to reorder the search result list and advertisements.
At a next block/step 613, the search engine server tailors and orders the search results using a formula that incorporates processed browser activity information, favorite list and related metadata and other statistical information. The formula may also give certain weight to each of the factors that influence reordering of the search result list, such as user profile, search within favorites, search using browser activity, and search using trends. At a next block/step 615, the search engine server processes ‘Search Using Browser Activity’ button input (if turned on) to search from browser activity database, ‘Search Within Favorites’ button input (if turned on) to search from world's favorite database, and ‘Search Using Trends’ button input (if turned on) to allow recently added and high visit volume preferences to come to the top of the search result list. These radio button selections can be additive or mutually exclusive in different embodiments. A separate set of search result lists may be generated from each of the above radio button selections or the search results from each source can be assembled together and rank-ordered as a single compilation. The search result processing occurs immediately after collecting browser activity information, favorite list and related metadata, and the processing includes selection and sorting from browser activity database and world's favorite database alone and/or sorting on the basis of trends. At a next block/step 617, for each of the search string, browser activity information and favorite list and related metadata received from the plurality of web browsers, the search engine server delivers a search result page based upon a user chosen criteria, which includes: (a) search within favorites; (b) search all of the web; (c) search using browser activity; (d) a combination of (a) and (b). In other embodiments, any combination of the selections (a)-(c) may be used.
Along with ‘search’ button 737, the search interface webpage 705 also contains ‘search within favorites’ 729, ‘search using browser activity’ 733 and ‘search using trends’ 735 radio buttons or selections in
An additional favorite list windowpane is provided for the user to send browser activity information, favorite list, and related metadata, in modified, redacted, expanded, or other forms. The windowpane loads up one or more favorite lists from the web browser automatically, as illustrated in
A helping tip within the window pane such as the text “Help: Select Web Link that you want to edit or delete and press corresponding buttons above” 749 helps the user(s) to understand how to edit and send favorite list and related metadata to assist and modify their search operations and results. In addition, a helpful note can be provided that helps the user to understand that the data that is collected anonymously from their client machine to facilitate a better search. This message can be a message such as:
The first search result page 805 also contains ‘search within favorites’ 829, ‘search using browser activity’ 833 and ‘search using trends’ 835 radio buttons that help restrict the search to specific data sources, data organization and selection algorithms, and different modes of searching. The user is able to restrict a search to only within browser activity database, world's favorite database and/or search using trends (or any combination thereof) based upon browser activity and favorite behavior, by using the radio buttons 829, 833, and 835 in
Also, the first search result page 805 may contain in various columns and window panes, web links selected from one or more of: (a) browser activity database; (b) world's favorite database; (c) crawl webpage database; and/or (d) an advertisement database. The columns may also contain web links selected on the basis of: (i) user profile created from browser activity information and favorite list and related metadata; and (ii) trends based on browser activity behavior and favorite behavior. All of the web links thus selected using the above-mentioned criteria may be delivered separately in separate or different search result pages or may be mixed together to form fewer lists and search results pages whereby the data in these pages are mixed from several database sources within the server, to form fewer lists that are delivered in fewer columns or fewer windows. The first search result page 805 illustrated in the exemplary snap shot of
The terms “circuit” and “circuitry” as used herein may refer to an independent circuit or to a portion of a multifunctional circuit that performs multiple underlying functions. For example, depending on the embodiment, processing circuitry may be implemented as a single chip processor or as a plurality of processing chips (e.g., a multi-core device). Likewise, a first circuit and a second circuit may be combined in one embodiment into a single circuit or, in another embodiment, operate independently perhaps in separate chips. The term “chip,” as used herein, refers to an integrated circuit. Circuits and circuitry may comprise general or specific purpose hardware, or may comprise such hardware and associated software such as firmware or object code.
As one of ordinary skill in the art will appreciate, the terms “operably coupled” and “communicatively coupled,” as may be used herein, include direct coupling and indirect coupling via another component, element, circuit, or module where, for indirect coupling, the intervening component, element, circuit, or module may or may not modify the information of a signal and may adjust its current level, voltage level, and/or power level. As one of ordinary skill in the art will also appreciate, inferred coupling (i.e., where one element is coupled to another element by inference) includes direct and indirect coupling between two elements in the same manner as “operably coupled” and “communicatively coupled.”
The present invention has also been described above with the aid of method steps illustrating the performance of specified functions and relationships thereof. The boundaries and sequence of these functional building block/steps and method steps (and their order in many some cases) have been arbitrarily defined herein for convenience of description. Alternate boundaries and sequences can be defined so long as the specified functions and relationships are appropriately performed. Any such alternate boundaries or sequences are thus within the scope and spirit of the claimed invention.
The present invention has been described above with the aid of functional building block/steps illustrating the performance of certain significant functions. The boundaries of these functional building block/steps have been arbitrarily defined for convenience of description. Alternate boundaries could be defined as long as any requisite or significant functions of a specific embodiment are appropriately performed in some manner by some structure/method. Similarly, flow diagram block/steps may also have been arbitrarily defined herein to illustrate certain significant functionality. To the extent used, the flow diagram block/step boundaries and sequence could have been defined otherwise and still perform the certain significant functionality. Such alternate definitions of both functional building block/steps and flow diagram block/steps and sequences are thus within the scope and spirit of the claimed invention.
One of average skill in the art will also recognize that the functional building block/steps, and other illustrative block/steps, modules and components herein, can be implemented as illustrated by discrete components, application specific integrated circuits, processors executing appropriate software, software modules, and the like, or any combination thereof. The algorithms taught herein were also focused on user-browser interaction and the use of this data in refining search results found based on a search string. However, a search result list may be derived by processing one more of the following sources of data in addition to the browser interaction database: a user profile data, user historic search patterns, user-client interaction data, client location, the time of day, the search string, user metadata, and user favorites data. Such combinations of two or more sources can even further refine search results to items that are more meaningful to the user.
Moreover, although described in detail for purposes of clarity and understanding by way of the aforementioned embodiments, the present invention is not limited to such embodiments. It will be obvious to one of average skill in the art that various changes and modifications may be practiced within the spirit and scope of the invention, as limited only by the scope of the appended claims.
The present application is a continuation of U.S. Utility application Ser. No. 13/523,985 filed Jun. 15, 2012, co-pending, which is a continuation of U.S. Utility application Ser. No. 12/415,711 filed Mar. 31, 2009, now issued as U.S. Pat. No. 8,229,911, which claims priority under 35 U.S.C. 119(e) to U.S. Provisional Application Ser. No. 61/052,897, filed May 13, 2008, all of which are incorporated herein by reference in their entirety for all purposes.
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Number | Date | Country | |
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20130046750 A1 | Feb 2013 | US |
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Number | Date | Country | |
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Parent | 13523985 | Jun 2012 | US |
Child | 13659704 | US | |
Parent | 12415711 | Mar 2009 | US |
Child | 13523985 | US |