The present invention relates to a device and method for writing a flexible, bi-stable display.
Electronic signs are becoming popular in retail stores in order to keep pricing and sale information as current as possible. For example, prices can be kept up-to-date without having to reprint and dispose of paper pricing sheets whenever there is a sale or price change. The retailer can electronically write the information to a thin, flexible bi-stable sheet of prepared media and use it as a drop in replacement for a paper sign in their current signage holders. The customer benefits by having clear up-to-date information they need about the product, and the retailer benefits by having programmable information that can be readily changed and rewritten by electronic means.
One example of an electronic sign as discussed above is described in WO 03/083561 A2, which discloses an electronically programmable/controllable sign including multilayer displays for retail signage. The displays are fabricated with bi-stable material such as cholesteric liquid crystal material, which can maintain a viewable state indefinitely in the absence of power. The sign is permanently connected to a programmer/controller and drivers.
Another example of an electronic sign is described in WO 03/083613 A2. It discloses a system including low power electronic signs, a remote location managing system for communicating with the plurality of signs, and means of wireless communication to said signs via a computer network connected to a server computer. The system utilizes the advantage of a bi-stable display by using a power source only when necessary to change the state of the display.
One problem with the signage systems described in the above publications is the cost involved in fitting a complete retail store with multiple, fully integrated signs, wherein each sign includes electronics, a power source, and encasements or frames. Most retail stores have hundreds of pricing signs throughout the store. Most of these signs need price changes once a week or less. It may not be economical to purchase a system such as those described above when many of the signs do not require frequent updates.
Another problem with the systems described above is that the signs include the electronics and power source, and are a costly substitute for paper signs, which is what they are often replacing. Because of the added thickness of the electronic signs caused by the electronics and power source, the signs can be difficult to mount on item racks and in holders pre-existing in stores for paper signs. These systems fail to offer a simple, cost effective way to stock a retail store with affordable, rewritable signs, which fit more closely with a retailer's current pricing scheme.
One method of providing a more cost effective system is set forth in U.S. patent application Ser. No. 10/851,907 to Capurso et al., filed May 21, 2004, wherein bistable displays, capable of displaying information in the absence of power, are coupled with one or more powered display stands or independent writers capable of writing information to each display individually. This system allows frequently changed displays to be in a powered display holder, while infrequently updated displays can be rewritten by removal and placement in a writer.
The difficulty in using a separate writer from the display occurs in aligning the electrical connections of the display with those of the writer such that the display can be properly written every time. In order to achieve the best appearance for customer readability on bi-stable displays, finer resolutions (pixels per inch) are essential, meaning that electrical connections are closely spaced. Due to manufacturing errors, or different manufacturers' tolerances, each display can potentially have a slightly different arrangement of electrical connections, making writing of all displays with one writer difficult.
In manufacturing, it is known to provide some means of alignments between layers of a display for accuracy in manufacture and repeatability. For example, perforations can be used in film transportation operations, as disclosed in U.S. Pat. Nos. 6,269,225 and 6,424,387 to Sato. The use of the perforations allows control over film movement throughout processing, minimizing alignment error.
Various means of aligning electrical connections are known in the art. For example, U.S. Patent Application Publication No. US 2003/0021541 A1 refers to micro-replicated male and female features of optical devices for alignment of the device with a die. U.S. Patent Application Publication No. US 2003/0128080 A1 teaches male-female mechanical features aligning with a circuit board. U.S. Pat. No. 4,808,112 discloses the use of anisotropic adhesive to fix two flexible circuits together, and uses male/female features to promote alignment of the circuits. These aforementioned publications however refer to permanently mounting substrates to another substrate or circuit board.
There is therefore a need for a rewritable bi-stable display system in which a display can be accurately aligned for writing in a writing device and removed from the writing device for use in retail signage.
A system and method for writing bistable media is described, wherein the system comprises a writing device and bistable media, wherein the bistable media comprises a flexible substrate, a bistable material layer on the substrate, patterned electrical contacts, and at least one through hole in the substrate positioned with regard to one or more electrical contacts; and the writing device comprises a surface having at least one protrusion and a series of electrical conductors, wherein the at least one protrusion protrudes through and has at least a portion in contact with at least one through hole of the media, and the electrical conductors of the writer spatially align with the electrical contacts of the media.
The bistable display system can be useful for providing inexpensive, changeable displays that can be quickly and accurately aligned and rewritten many times by a handheld or portable writer. The individual displays require no power. Only the writer is powered, reducing power requirements for the system. A single writer can be used for an entire system, again significantly reducing costs.
a is an isometric view of a bistable display located on the writing device;
b-
In order to achieve the best appearance for customer readability on bi-stable electronic displays, finer resolutions (pixels per inch) are essential. In order to align to the electronic connections of such a display when writing, a precise method of alignment between the electrical connections of the display and corresponding connections of a writer is necessary. One means of achieving this level of precision is to incorporate one or more through hole in the display media for use in alignment during manufacturing operations. The through holes can be dimensionally very accurate and can retain their shape, keeping tight manufacturing tolerances over long distances. By utilizing precision through holes in the media, the necessary alignment to the electrical connections in a writing device can be achieved provided the proper design parameters are followed in the writing device. The through holes of the display can be used in the writing device to accurately align the electrical connections of the display with those of the writing device.
The invention will now be described with respect to certain preferred embodiments. Other equivalent materials, methods and means as encompassed by the claims are intended to be included in the invention.
After the conductive material layer is formed, a bistable material layer 20 can be deposited over the first electrical contacts 15 and the flexible substrate 14. Depending on the method of application of the bistable material layer 20, the bistable material may need to be removed from one or more portions of the first conductor to facilitate electrical connection during writing. The unwanted bistable material layer 20 can be removed during coating, or as a subsequent step. If precision coating techniques are employed, these additional processes of removal are not needed.
Examples of suitable bistable materials include, but are not limited to, electrochemical; electrophoretic, such as Gyricon particles; electrochromic; magnetic; or chiral nematic liquid crystals. According to certain embodiments, the bistable material can be chiral nematic liquid crystals, which can be polymer dispersed.
A light absorbing material layer, sometimes referred to as a dark layer, can be applied to the bistable material layer. The dark layer can absorb visible, ultraviolet, and/or infrared (IR) light. According to various embodiments, the dark layer can convert absorbed light to heat. According to various embodiments, the dark layer can absorb only a portion of the visible spectrum, and has a colored appearance. The dark layer can include one or more dyes, colorants, pigments, or materials capable of absorbing light, converting light to heat, or both. For example, the dark layer can include a black dye, pigment, or colorant; a metal, for example silver; or a colorless UV-absorber. The dark layer can be a thin layer of light absorbing, sub-micron carbon in a gel binder as described, for example, in U.S. Pat. No. 6,639,637 to Stephenson.
According to various embodiments, the bistable material layer and the dark layer can be co-extruded. The bistable material, light absorbing material, or both, can be in a binder. According to various embodiments, both can be in a gelatin binder.
The second electrical contacts 25 can be deposited on the bistable material layer 20, or on the dark layer when present, using the through holes 12 as a guide. According to another embodiment, the second electrical contacts 25 can be used as a guide in forming the through holes, or the second electrical contacts 25 and the through holes can be formed simultaneously. The second electrical contacts 25 can be formed in any desired pattern, for example, as a single large patch, as alpha-numeric or character segments, or as individual pixels. The second electrical contacts 25 can be formed as multiple rows, which can run parallel the direction of movement of the material during manufacture, called the web direction. The second electrical contacts 25 can be patterned non-parallel the first electrical contacts.
Writer electrical conductors 45 can be on the writer surface 35 to provide electrical contact from the first electrical contacts 15 and second electrical contacts 25 of the bistable media 10 to a circuit, for example, flex circuit 50, of the writing device 30. The writer electrical conductors 45 can be positioned on the writer surface 35 relative to one or more of the locating protrusions 70, 75, and 80 to correspond to the position of the electrical connections of the first electrical contacts 15 and second electrical contacts 25 of the bistable media 10.
As shown in
According to various embodiments, the cover can be slidably connected to the writing device, or can fit over at least a portion of the writing device. The cover, whether connected to or separate from the writing device, should provide pressure on the bistable media sufficient to create contact between first electrical contacts and writer electrical conductors of the flex circuit, and between second electrical contacts and writer electrical conductors of the flex circuit.
The writing device can exert a force on the media to electrically connect the electrical contacts of the media with the electrical conductors of the writer. The force can be a vacuum, gravity, or a compressive force. The force can be an adhesive agent.
a, 4b, 4c and 4d show the media 10 aligned onto the writer surface 35 of writing device 30.
Although demonstrated with three protrusions located in comers of the media, one or more protrusions can be located on the writer surface in any position corresponding to through holes in the media, wherein the positioning of the protrusions holds the media to the writer with precise alignment in an x-, y-, and theta direction. The protrusions and through holes can each be any shape, so long as the interaction of the protrusion and through hole is without significant slippage or movement.
The invention has been described in detail with particular reference to certain preferred embodiments thereof, but it will be understood that variations and modifications can be effected within the spirit and scope of the invention.
Number | Name | Date | Kind |
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4808112 | Wood et al. | Feb 1989 | A |
6269225 | Sato et al. | Jul 2001 | B1 |
6424387 | Sato et al. | Jul 2002 | B2 |
6614499 | Petruchik | Sep 2003 | B1 |
20030021541 | Carpenter | Jan 2003 | A1 |
20030128080 | Viswanathan et al. | Jul 2003 | A1 |
Number | Date | Country |
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03083561 | Oct 2003 | WO |
03083613 | Oct 2003 | WO |
Number | Date | Country | |
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20060168860 A1 | Aug 2006 | US |