Scott Benson

Person

Sunnyvale, CA, US

People

Patents Grantslast 30 patents

Information Patent Grant
Risk premiums for conversion-based online advertisement bidding
- Patent number 10,127,581
- Issue date Nov 13, 2018
- Google LLC
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Automatically switching between pricing models for services
- Patent number 8,700,452
- Issue date Apr 15, 2014
- Google Inc.
- Wendy R. McKennon
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Automatically switching between pricing models for services
- Patent number 8,473,339
- Issue date Jun 25, 2013
- Google Inc.
- Wendy R. McKennon
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Determining advertising statistics for advertisers and/or advertisi...
- Patent number 8,412,569
- Issue date Apr 2, 2013
- Google Inc.
- Scott Benson
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Automatic adjustment of advertiser bids to equalize cost-per-conver...
- Patent number 8,346,607
- Issue date Jan 1, 2013
- Google Inc.
- Scott S. Benson
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Determining conversion probability using session metrics
- Patent number 8,346,709
- Issue date Jan 1, 2013
- Google Inc.
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Adjusting bids based on predicted performance
- Patent number 8,271,325
- Issue date Sep 18, 2012
- Google Inc.
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Grant
Automatic adjustment of advertiser bids to equalize cost-per-conver...
- Patent number 8,175,914
- Issue date May 8, 2012
- Google Inc.
- Scott S. Benson
- G06 - COMPUTING CALCULATING COUNTING

Patents Applicationslast 30 patents

Information Patent Application
RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING
- Publication number 20150348139
- Publication date Dec 3, 2015
- Google Inc.
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Application
SELECTIVE DELIVERY OF CONTENT ITEMS
- Publication number 20120253926
- Publication date Oct 4, 2012
- Google Inc.
- Kai Chen
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Application
RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING
- Publication number 20100228636
- Publication date Sep 9, 2010
- Google Inc.
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Application
DETERMINING CONVERSION PROBABILITY USING SESSION METRICS
- Publication number 20100198772
- Publication date Aug 5, 2010
- Google Inc.
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Application
Adjusting Bids Based on Predicted Performance
- Publication number 20100138291
- Publication date Jun 3, 2010
- Google Inc.
- Andrew E. Silverman
- G06 - COMPUTING CALCULATING COUNTING
Information Patent Application
Determining advertising statistics for advertisers and/or advertisi...
- Publication number 20070239532
- Publication date Oct 11, 2007
- Scott Benson
- G06 - COMPUTING CALCULATING COUNTING

Scott Benson

Person

Patents Grantslast 30 patents

Risk premiums for conversion-based online advertisement bidding

Automatically switching between pricing models for services

Automatically switching between pricing models for services

Determining advertising statistics for advertisers and/or advertisi...

Automatic adjustment of advertiser bids to equalize cost-per-conver...

Determining conversion probability using session metrics

Adjusting bids based on predicted performance

Automatic adjustment of advertiser bids to equalize cost-per-conver...

Patents Applicationslast 30 patents

RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING

SELECTIVE DELIVERY OF CONTENT ITEMS

RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING

DETERMINING CONVERSION PROBABILITY USING SESSION METRICS

Adjusting Bids Based on Predicted Performance

Determining advertising statistics for advertisers and/or advertisi...