Advertisement viewing confirmation system, broadcast receiving terminal, advertisement viewing confirmation terminal, advertisement viewing confirmation method and program

Abstract

A broadcast receiver terminal receives a broadcast program with advertisement ID information inserted therein, outputs the program, and transmits the ID information through proximity communication. An advertisement viewing confirmation terminal receives, if it is determined that a user is carrying about the confirmation terminal according to a temperature, the ID information through the proximity communication and then creates viewing information by adding user information to the advertisement ID information.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

The objectives and features of the present invention will become more apparent from the consideration of the following detailed description taken in conjunction with the accompanying drawings in which:

FIG. 1 is a schematic block diagram showing a configuration of an advertisement viewing confirmation system in a first embodiment;

FIG. 2 is a block diagram showing a configuration of a viewing information management terminal 1 in the first embodiment;

FIG. 3 is a block diagram showing structure of a broadcast program transmitting unit 2 in the first embodiment;

FIG. 4 is a block diagram showing construction of a broadcast program receiving unit 3 in the first embodiment;

FIG. 5 is a block diagram showing a configuration of an advertisement viewing confirmation terminal 4 in the first embodiment;

FIG. 6 is a diagram showing a layout of a gained point information table in the first embodiment;

FIG. 7 is a diagram showing a layout of a user information table in the first embodiment;

FIG. 8 is a diagram showing a layout of a sponsor information table in the first embodiment;

FIG. 9 is a diagram showing a layout of an advertisement information table in the first embodiment;

FIG. 10 is a diagram showing a layout of advertisement ID information in the first embodiment;

FIG. 11 is a diagram showing a layout of viewing information in the first embodiment;

FIG. 12 is a diagram showing superimposition of content identifying information onto an advertisement in the first embodiment;

FIG. 13 is a diagram showing structure of a sponsor terminal 5 in the first embodiment;

FIG. 14 is a flowchart showing operation from a user's viewing an advertisement until the advertisement ID information is accumulated in the advertisement viewing confirmation terminal 4 of the first embodiment;

FIG. 15 is a flowchart showing operation from when the gained point information of the user is updated by transmitting the advertisement ID information until an award is obtainable according to the points thus gained and a notification of the condition is received in the first embodiment;

FIG. 16 is a flowchart showing operation in which the advertisement viewing confirmation terminal 4 acquires the gained point information from the viewing information management terminal 1 in the first embodiment;

FIG. 17 is a flowchart showing operation in which when the gained point information of a particular user is acquired and an award is provided to the user, the gained point information of the user is updated in the first embodiment;

FIG. 18 is a block diagram showing a configuration of an advertisement viewing confirmation system in a second embodiment; and

FIG. 19 is a block diagram showing a configuration of a broadcast program receiving unit b 6 in the second embodiment.

Claims

1. An advertisement viewing confirmation system, comprising: a broadcast receiver terminal that receives a broadcast program with advertisement identification (ID) information inserted therein, outputs the program, and transmits the advertisement ID information through proximity communication; andan advertisement viewing confirmation terminal that receives, if it is determined based on a temperature that a user is carrying about the advertisement viewing confirmation terminal, the advertisement ID information through proximity communication, creates viewing information by adding user information to the advertisement ID information, andconfirms, according to the viewing information, that the broadcast program with the advertisement ID information inserted therein has been viewed by the user.

2. The advertisement viewing confirmation system in accordance with claim 1, wherein the advertisement ID information is inserted in the broadcast program in such a manner that the advertisement ID information is stored in a private stream of a Packetized Elementary Stream (PES) for a digital broadcast, or the advertisement ID information is superimposed onto a Vertical Blanking Interval (VBI) for an analog broadcast.

3. The advertisement viewing confirmation system in accordance with claim 1, wherein the advertisement viewing confirmation terminal accumulates points if it is confirmed according to the viewing information that the broadcast program with the advertisement ID information inserted therein has been viewed by the user; and notifies, if the accumulated points exceed a predetermined value, the user of an award to be gained by the points.

4. The advertisement viewing confirmation system in accordance with claim 1, wherein the advertisement viewing confirmation terminal discloses personal information of the user to a particular sponsor.

5. A broadcast receiver terminal being adapted or arranged to receive a broadcast program with advertisement ID information inserted therein, output the program, and transmit to an advertisement viewing confirmation terminal the advertisement ID information through proximity communication.

6. The broadcast receiver terminal in accordance with claim 5, wherein the advertisement ID information is inserted in the broadcast program in such a manner that the advertisement ID information is stored in a private stream of a PES for a digital broadcast, or the advertisement ID information is superimposed onto a Vertical Blanking Interval (VBI) for an analog broadcast.

7. An advertisement viewing confirmation terminal being adapted or arranged to receive, if it is determined based on a temperature that a user is carrying about the advertisement viewing confirmation terminal, a broadcast program with advertisement ID information inserted therein, output the program,create viewing information by adding user information to the advertisement ID information after receiving from a broadcast receiver terminal the advertisement ID information through proximity communication,and confirm, according to the viewing information, that the broadcast program with the advertisement ID information inserted therein has been viewed by the user.

8. The advertisement viewing confirmation terminal in accordance with claim 7, wherein the advertisement ID information is inserted in the broadcast program in such a manner that the advertisement ID information is stored in a private stream of a PES for a digital broadcast, or the advertisement ID information is superimposed onto a Vertical Blanking Interval (VBI) for an analog broadcast.

9. The advertisement viewing confirmation terminal in accordance with claim 7, wherein the advertisement viewing confirmation terminal accumulates points if it is confirmed according to the viewing information that the broadcast program with the advertisement ID information inserted therein has been viewed by the user, and notifies, if the points thus accumulated exceed a predetermined value, the user of an award to be gained by the points.

10. The advertisement viewing confirmation terminal in accordance with claim 7, wherein the advertisement viewing confirmation terminal discloses personal information of the user to a particular sponsor.

11. An advertisement viewing confirmation method, comprising the steps of: receiving by a broadcast receiver terminal a broadcast program with advertisement ID information inserted therein, outputting the program, and transmitting the advertisement ID information through proximity communication; andreceiving by an advertisement viewing confirmation terminal, if it is determined based on a temperature that a user is carrying about the confirmation terminal, the advertisement ID information through proximity communication, and creating viewing information by adding user information to the advertisement ID information; andconfirming by the confirmation terminal, according to the viewing information, that the broadcast program with the advertisement ID information inserted therein has been viewed by the user.

12. The advertisement viewing confirmation method in accordance with claim 11, further comprising the step of inserting the advertisement ID information in the broadcast program by storing the advertisement ID information in a private stream of a PES for a digital broadcast, or by superimposing the advertisement ID information onto a Vertical Blanking Interval (VBI) for an analog broadcast.

13. The advertisement viewing confirmation method in accordance with claim 11, further comprising the step of accumulating, by the advertisement viewing confirmation terminal, points if it is confirmed according to the viewing information that the broadcast program with the advertisement ID information inserted therein has been viewed by the user, and notifying, if the points thus accumulated exceed a predetermined value, the user of an award to be gained by the points.

14. The advertisement viewing confirmation method in accordance with claim 11, further comprising the step of disclosing, by the advertisement viewing confirmation terminal, personal information of the user to a particular sponsor.

15. A computer program for causing a computer to perform functions according to claim 1.