Not Applicable
Not Applicable
Not Applicable
The present invention is related to the field of telecommunication, more specifically to the field of prepaid services where an account balance message is generated for the user. The following abbreviations shall have the following meanings:
IN—Intelligent Network
IP—Intelligent Peripheral
GMSC—Gateway MSC
GSM—System for Global Communications
SCP—Service Control Point
USSD—Unstructured Supplementary Service Data
USSD is defined within the GSM standard in the documents GSM 02.90 (USSD Stage 1) and GSM 03.90 (USSD Stage 2). USSD is a session oriented technology, whereas SMS is a store-and-forward, transaction-oriented technology. Turnaround response times for interactive applications are shorter for USSD than SMS because of the session-based feature of USSD. In operation, USSD is used to send text between the user and some application. USSD is a trigger rather than an application itself. However, it enables other applications such as prepaid services. In operation, it is not possible to bill for USSD directly, but instead bill for the application associated with the use of USSD such as circuit switch data, SMS, or prepaid.
Conventional prepaid systems used in wireless telecommunications systems generate an account balance message or data to the user after each call and after each text message is send or received. A typical message is as follows: “Charges for the last call were $1.15 your balance is $40.00”.
The present invention facilitates the sending of an additional message, such as advertising content, with the account balance message or data from a node in an IN to a subscriber terminal. For example, such additional message may be similar to the following: “The account balance was brought to you by Shrek 4 in theaters April 1”. With the present invention, the additional message may vary based on market, location and subscriber profile. Advertising accounts may be set up to set a fixed number of messages per sponsor.
In the following section, the invention will be described with reference to exemplary embodiments illustrated in the figures, in which:
As seem in
1. An indication is sent to the IN 102 that the call from subscriber terminal 101 is complete;
2. An account balance message or data is sent to the subscriber terminal 101 from IN 102;
3. Rules, or logic, such as Ad-logic, is applied to determine the content of the additional message based on rules maintained in database server 103; and
4. Content from database server 103 is sent to the subscriber terminal 101.
The method 200 of the present invention is provided in
The apparatus and method further comprises sending an additional message according to the rules or logic, wherein the rules or logic are maintained in a database server of the IN. As seen in
The present invention advantageously provides an additional source of revenue to the operator of a wireless network as millions of messages are sent to subscribers annually. These messages, if charged to advertising sponsors, would provide a significant source of revenue for a mobile operator.
As will be recognized by those skilled in the art, the innovative concepts described in the present application can be modified and varied over a wide range of applications. Accordingly, the scope of patented subject matter should not be limited to any of the specific exemplary teachings discussed above, but is instead defined by the following claims.