Patent Application
20070062829
The following report is based on an invention called the BRUSH KEEPER FOR PROFESSIONAL PAINTERS, as described by its inventor, DANNY CROCKER. This report has been prepared by Invent-Tech based on information provided by the inventor and by Invent-Tech's Research Department and research consultants assigned to this project.
Additional ideas and comments, lying outside the range of the inventor's initial specifications, are provided throughout the report. These comments are the result of concept study and review by the research department, consultants and technical writers.
The BRUSH KEEPER FOR PROFESSIONAL PAINTERS is a simple and effective product designed to keep paintbrushes in good condition after they have been used. It consists of a paintbrush with a cover that protects the brush and keeps its form.
This report is designed to clearly describe the major components of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS and thus assess its future possibilities. It seeks to discover those strengths and advantages that make the product unique and novel. It also seeks to identify potential problems of which the inventor should be made aware. This report will explore possible variations and modifications to further improve the design and function of this product.
A thorough study of the production considerations is one of the most important aspects of taking an idea and turning it into an actual product available for purchase. This report is designed to aid the inventor by outlining general and specific production considerations so that the inventor can proceed in an informed manner. However, given the range of production factors and the fact that the individual manufacturers involved will determine many of the variables, we cannot offer a complete detailed and comprehensive picture of all possible production considerations.
However, drawing on available data, the design features included in the BRUSH KEEPER FOR PROFESSIONAL PAINTERS seem well within the limits of technology. Naturally, further design work is necessary to determine the optimum sizes, materials, colors, etc. for the product components.
The materials submitted by Danny Crocker describe the concept in enough detail to give a clear understanding of the intent of the design. They indicate no unusual design features that would complicate the preparation of the product. There is no question that the technology to produce the BRUSH KEEPER FOR PROFESSIONAL PAINTERS not only exists but is well established.
A single version would be the ideal prototype for the BRUSH KEEPER FOR PROFESSIONAL PAINTERS. Any significant variations on the basic model would of course affect production costs, depending on how extensive design and materials changes were from the original model. In the case of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS, however, it appears that a single model approach (incorporating only those changes from the next research phase that the inventor deems appropriate) will suffice to test the market for this product. Therefore, we suggest that a prototype model could be made based on the inventor's specifications.
The actual production technology would vary little from that currently utilized in the production of similar products. Materials, processes and even construction would be similar, with adaptations made for the specific design of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS. Variations on the basic model, again, would vary price depending on the cost of components.
The components as specified for the BRUSH KEEPER FOR PROFESSIONAL PAINTERS utilize standard production technology in current use internationally. No new research or development in this area is anticipated, nor is major retooling or materials expense expected. Once the design specifications and the materials specifications are completely worked out, the product will be aided in its development by consulting with design specialists who would advise on appearance, features and styling that would best appeal to potential consumers.
The design for the BRUSH KEEPER FOR PROFESSIONAL PAINTERS is proven and relatively simple. As stated, existing production processes and techniques will be adequate without resorting to underdeveloped or as yet nonexistent technologies. Based upon our review of the materials submitted by Danny Crocker, it is our present conclusion that this product can be manufactured from conventional and commercially available materials with existing production techniques and tooling.
In order to realize the potential and applications of an innovation, consideration should always be given to cross-utilization and further modification of a new product. Of particular interest are straightforward modifications that would significantly expand the utility or usability of the invention. A modification could accomplish this by either further extending the original function of the product or by actually adapting the product to be used separately. Consideration of any modifications should address both material and manufacturing processes, especially if the modifications require any significant changes to the initial material and manufacturing parameters.
However, the inventor should bear in mind that any and all suggestions for product modification must be weighed in light of the practical ramifications of such changes. Not all products will lend themselves easily to either stylistic or design modification.
Several modifications and design considerations for the BRUSH KEEPER FOR PROFESSIONAL PAINTERS might prove of interest to the developer. For instance, consideration may be given to a version in varying colors.
However, given the straightforward nature of the design of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS, it seems unlikely that any major technical modifications would be needed to bring the concept to production readiness.
Once again, these possible modifications and any problems that may arise during the development of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS should be amenable to resolution through normal product testing and refinement. After this process, we would anticipate the product could be produced routinely. Whether it would be feasible to do so from the standpoint of economics is another question to be decided by potential manufacturers. Usually this decision takes place after additional studies are conducted.
Given the previous description of how the BRUSH KEEPER FOR PROFESSIONAL PAINTERS would function, and taking into consideration the questions facing further development of the proposed product, it is our tentative judgment that the idea is based on sound principles and that a production version of this item could be developed to perform generally as the inventor states. Detailed diagrams and technical specifications remain to be drawn. Nonetheless, we believe that we have a clear idea of the inventor's intent and goals in submitting this design.
Following is a physical description of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS, designed to properly characterize the working functions of the product as well as define the physical appearance. Based on the inventor's description and any pertinent additional research, typical use of the product, its basic design and production materials are considered. In the next section, any possible modifications in use or design suggested by the inventor or Invent-Tech's consultants are explored, along with overall production feasibility.
The BRUSH KEEPER FOR PROFESSIONAL PAINTERS is made of heavy duty plastic with a cover and fastener to keep the shape of the brush. The paintbrushes come in a variety of sizes to accommodate all jobs.
Please not the design sketch at the end of this section for a more complete representation of this design.
As discussed below, the design parameters for this product are amenable to current production processes and tooling and the materials specified are commonly available on the commercial level.
Due to the BRUSH KEEPER FOR PROFESSIONAL PAINTERS very simple components, it should be no problem to produce from any technical standpoint. Existing assembly lines could easily be adapted for its speedy manufacture.
In assessing any new product's future acceptance, popularity and utilitarian uses, a conscientious review of the existing need or market for the innovation must be undertaken. What benefits can be obtained through consumer application of this product? What specific target markets would stand to benefit from such solutions?
In the case of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS, the primary benefits provided by the product include, but are not limited to, keeping paintbrushes in good condition after many uses. This product is easy to use and affordable.
The Product Market for the BRUSH KEEPER FOR PROFESSIONAL PAINTERS will be consumers of paintbrushes. Professional painters will benefit most from this product.
Given the design advantages of this product, its utility and convenience are immediately evident. Economical and practical, it should have no trouble tapping into this huge and lucrative market.
To this end, the report begins with a brief overview of the invention industry, a profile of the inventor and a review of the product history. A complete description of the invention, its application and purposes, is then followed by a discussion of any possible modifications that would enhance its use. Such modifications are suggested in addition to, not instead of, the basic premise described by the inventor. The report proceeds with a review of market analysis, manufacturing and production observations, market demographics, media recommendations and finally pricing estimates and summary.
In covering these considerations, the report does not propose to be all-inclusive of every aspect of these factors. The aim is to chart one or more paths by which the innovation may be advanced and to alert the inventor to any potential problems that may arise and require additional research and development.
Invention is the creative act that results in a process, device or technique that represents a unique application of existing technology. It is the application of the idea or invention that is fundamental. The inventor is not only the one who conceives the idea, but also the one who puts it into practice.
Progress as we think of it is largely due to inventions. Every new method, machine, device or system invented adds to our collective wealth of knowledge. Inventions are a result of human beings striving to improve their quality of life. Each invention is a building block to achieve greater knowledge of our world and solve difficulties in our day-to-day lives. From primitive tools to modern day computers, each invention has changed our social structure and way of life. Inventions have stimulated our minds and have given us comfort and convenience. Every invention is a contribution to our society and its progress.
The English Statue of Patents and Monopolies in 1623 gives the right of patent protection to the first inventor of a new technique or device. This is the basis for the constitution of the United States (in Article I, section 8, clause 8) to include empowerment of Congress “to promote the progress of science and useful arts by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” This helped create the current atmosphere that encourages and supports the inventive process.
There are two theories on how the inventive process arises. The deterministic theory of invention contends that when technical, cultural and economic conditions are right, an invention will be made by one person or another, who actually does it, is just historical accident. Many instances of simultaneous and independent invention support this idea. Bessemer-Kelly process of steel making (1857) and the Hall-Heroult process for reducing aluminum (1886) were conceived independently in a short period of time. As this example illustrates, different inventors, using the available technologies arrived at each process almost simultaneously.
Equally important though is the individualistic theory of invention, which points to the many occurrences of sudden insight or creative genius that leaps beyond the given. Oliver Evans produced a working steam road vehicle in 1805, well ahead of his time's capacity to produce or apply this technology; yet by doing so he helped pave the way for the now enormous automotive industry.
In either theory, the operative factor is still the individual inventor. Without the drive and imagination of each inventor, we could never move forward.
The cost and price estimate for the BRUSH KEEPER FOR PROFESSIONAL PAINTERS have been developed by positioning and comparing this product to other similar products we judge to be similar in composition and complexity, as well as in function. Using a retrospective approach, we begin with an estimated selling price based on that position of the invention in the market place. We have then applied mark ups that are based on known or approximate mark up correlation between distributors and retailers. Mark ups by distributors and retailers are often not disclosed to the public because of the confidentiality associated with product pricing; however, a good rule of thumb to take a product for three to four times under the final selling price. Wholesalers or distributors will usually mark up the price 20 to 60% and the retail mark up is likely to be about 45 to 50%. Such mark ups are necessary to cover handling, shipping, profit margins and other fixed and variable costs.
For the purpose of this report, we can assume the following cost structure for manufacturing the BRUSH KEEPER FOR PROFESSIONAL PAINTERS to be acceptable. (Some discounting of bulk quantities will probably be appropriate. Whole dollar retail prices are used for illustration).
Production Cost $1.00 (U.S.)*
Wholesale Cost $2.00 (U.S.)*
Retail Price $4.00 (U.S.)*
*These figures are strictly preliminary estimates and will vary according to specific materials and specifications as well as to economic considerations regarding current retail buying trends. Production costs include the cost of materials and labor as outlined above. Wholesale cost includes the cost of the product from the manufacturers as well as estimates of appropriate profit margin. Retail price assumes a standard percentage markup for distribution and wholesaling (that in fact varies considerably), and adds the retailers fixed overhead and profit margining. The result estimates are for a “normal retail outlet”.
Invent-Tech representatives have reviewed and discussed the submitted invention, the BRUSH KEEPER FOR PROFESSIONAL PAINTERS. Our research department has attempted to provide a clearer understanding of the design and function of your idea. In writing the New Product Report, we have addressed the intended use as well as the potential strength and appeal of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS.
Our company is now very interested in assisting you in the advancement and promotion of the BRUSH KEEPER FOR PROFESSIONAL PAINTERS. We hope to enter into an Advanced Development Agreement, allowing Invent-Tech to prepare the needed materials for you to present the BRUSH KEEPER For PROFESSIONAL PAINTERS to manufacturers, U.S. and foreign corporations, international distributors as well as to trade and business journals.
This form of assistance may include the following:
1. Registration of your invention in the U.S. Patent Office Disclosure Document Program.
2. Ensuring availability of your new product at international trade shows and exhibitions attended by our licensing affiliate.
3. Preparation of recommended descriptive materials for submission to manufacturers, marketers and the media.
4. Listing your idea on an international technology exchange network.
5. Access to a Manufacture Hotline that is available for incoming manufacturer inquiries.
6. Access to personal voice mail for receiving communications from interested manufacturers and licensees.
New product licensing is a relative newcomer in the area of technology transfer—the exchange of proprietary control, primarily of intellectual property, that occurs between the originator/owner of that property and the manufacturer/producer who is better positioned to bring it to the market. Although terminology among licensing disciplines is similar, the rules are unclear. Leadership in Invent-Tech strives to stay on the cutting edge of this existing new industry by encouraging the staff to be as inventive as the clients we represent.
Product licensing is basically the transfer of the right to control the manufacturing and distribution of a product in exchange for the promise to pay royalties on total net sales. In this way, the producer assumes proprietary control without the expense of patenting and extensive research, development and acquisition costs. The inventor advances the project by assigning it to professionals in the industry for a specified period of time.
Invent-Tech registers manufacturers, distributors, prototypers, research and development facilities and promoters, noting their special area of interest. Our marketing department prepares preliminary information that is forwarded to qualified companies providing just enough information to arouse curiosity. In this way, we function as a broker, bridging the gap between inventor and producer.
When further interest is received for one of our product concepts, our licensing personnel explains options and streamlines negotiations, cutting through much drudgery, to help the producer and inventor reach an equitable agreement. An exceptional overview of the industry has been acquired by our licensing department who are acutely aware of Invent-Tech's position relative to the industry and its approach ot new product marketing.
If a potential manufacturer or licensee expresses interest in your idea, a licensing professional is available for consultation through a Licensing Hotline. The Licensing Hotline enables you to receive assistance concerning licensing techniques and strategies. If serious interest is expressed in your idea, we can provide a list of attorneys who are qualified to represent you in licensing and royalty negotiations. These attorneys generally work on a percentage (contingent fee) basis where they would be paid solely from any revenues received from any sales or licensing of the idea or on a reasonable fee basis.
In cases where licensing may not be appropriate, Invent-Tech turns its search to contract manufacturers for bids on projects. This of course is done as a result of and in conjunction with queries from interested distributors. Tooling, production, packaging and shipping costs all become factors at this cost/benefit analysis stage. Later sampling is done and price-point information is gathered. Appropriate support materials are sent to the interested distributor for evaluation and test marketing. These processes are often time consuming and tedious. This is where the help of seasoned professionals like those in Invent-Tech can be of great value to the inventor.
