Patent Application
20210224855
The present invention generally relates to advertisement display device, more particularly invention relates to a display device for displaying digital advertisements in a moving vehicle.
It is common for advertisers to place advertisements and other messages (“content”) in advertising spaces at fixed locations, such as billboards or on buildings. The content is periodically changed at the discretion of the advertiser, or at the discretion of the person leasing the advertising space. The effectiveness of the content depends largely on the number of people who see it, as well as the relevance of the content to the people who see it.
To allow more people to see an advertisement, advertisements are also commonly placed on moving vehicles such as buses, taxicabs, and the like but again the problem arises that the advertisements are only displayable on the moving vehicles. Therefore, advertisers have enormous disadvantages of existing technologies due to non-tracking, non-monitoring and non-locating ads-based capabilities of streets media advertising of the digital out of home advertising industry.
Thus, there is a need to develop a display device for displaying digital advertisements in a moving vehicle to overcome the above problems.
The present invention is a system and method for displaying advertisements on a display device (FOCO Device) attached to a moving vehicle. The display device is equipped with cameras to capture images or photos of a location or vicinity and the display device is configured to process the captured images or photos to determine the location or vicinity. The advertisements are generated based on the determined location or vicinity and displayed on the display screens equipped to the display device.
In one embodiment, the moving vehicle can be a car, a bus, a taxi, a train or an autonomous vehicle but not restricted to above mention.
In one embodiment of the present invention, the advertisements can be of a graphical image, a video or a plurality of images.
This Summary is provided to introduce a selection of concepts in a simplified form. The concepts are further described in the Detailed Description section. Elements or steps other than those described in this Summary are possible, and no element or step is necessarily required. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended for use as an aid in determining the scope of the claimed subject matter. The claimed subject matter is not limited to implementations that solve any or all disadvantages noted in any part of this disclosure.
The invention relates to improved or smart approach for displaying advertisements on moving vehicles using a display device (FOCO). The FOCO device is equipped with various sensors and software developed based on various technologies like Artificial Intelligence, Machine Learning, Block chain and Automation.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. However, it will become obvious to those skilled in the art that the invention may be practiced without these specific details. The description and representation herein are the common meanings used by those experienced or skilled in the art to most effectively convey the substance of their work to others skilled in the art. In other instances, well-known methods, procedures, components, and circuitry have not been described in detail to avoid unnecessarily obscuring aspects of the present invention.
Reference herein to “one embodiment” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Further, the order of blocks in process flowcharts or diagrams representing one or more embodiments of the invention do not inherently indicate any particular order nor imply any limitations in the invention.
In one embodiment, the display device is pivotally mounted on to a moving vehicle and is rotatable in 360 degrees. The display device facilitates clockwise rotation in four directional points when the moving vehicle is in a standing position.
In one embodiment of the present invention, a media selling unit is there which empowers the driving community to make additional income through ride-ailing advertising. The FOCO device generates records and reports of mileages and ads performed and played. The device also can transact, infotain, and share benefits and rewards to Foco users and affiliates.
In another embodiment of the present invention, the device provides a new and digital platform for advertising ads outside of home especially in a vehicle. This city media unit can assure city government officials of public safety, guarantee business owners of ads performance and brand awareness and expose social entrepreneurs of more visibility and view ability.
In other embodiment, of the present invention, the device is smart and artificially intelligent and can leverage the patented technologies to display, monitor and analyze of all ads in our platform.
In other embodiment, the display device displays the advertisements based on a location, a route, a demand on navigation systems, internet connectivity or a cloud infrastructure.
In other embodiment, the FOCO display device is configured to generate records of the advertisements displayed, mileage readings of the moving vehicle and reports on performance of the advertisements displayed.
In another embodiment, the FOCO Device can transact, infotain, share benefits and rewards to device users or vehicle owners and affiliates based on the generated records and reports on the advertisements displayed.
In one embodiment, the FOCO Device monitors and analyzes the advertisements displayed on the display screens of the FOCO Device. The display screens are provided with a protection layer and a mounting rack to lock the display screens to the FOCO Device
In another embodiment, the display device is installed with a support software and the support software is updated with new functions based on requirements of the device users or owners.
In other embodiment, the device users can be one of a digital billboard business user, an individual user, a billboards advertising firm, a Rooftop taxi advertising user, a Digital media display, a Delivery entity, a passenger transportation entity, a goods courier firm, a mail courier firm or a commercial vehicles renting firm.
In one embodiment, the advertisements displayed on the FOCO Device can be location based ads, tagged ads, user specific ads or sponsored ads etc. and the FOCO Device may also include a support software installed that utilizes technologies like artificial intelligence or smart processing to monitor, analyze and display the advertisements.
In another embodiment, the FOCO Device may also be equipped with GPS sensor, location detection sensor, human detection sensor or wireless communication sensor etc. The FOCO Device can also utilize various wireless technologies like Bluetooth, WLAN, 3G, 4G, 5G mobile networks or satellite connections for communicating with server or other devices.
As mentioned, there remains the foregoing description of the specific embodiments that will fully reveal the general nature of the embodiments herein that others can, by applying current knowledge, readily modify and/or adapt for various applications such specific embodiments without departing from the generic concept, and, therefore, such adaptations and modifications should and are intended to be comprehended within the meaning and range of equivalents of the disclosed embodiments. It is to be understood that the phraseology or terminology employed herein is for the purpose of description and not of limitation. Therefore, while the embodiments herein have been described in terms of preferred embodiments, those with skills in the art will recognize that the embodiments herein can be practiced with modification within the spirit and scope of the appended claims.
Embodiments may also include computer program products for use in the systems of the present invention, the computer program product having a physical computer-readable having a computer readable program code stored thereon, the computer readable program code comprising computer executable instructions, that when executed by a processor, cause the system to perform the methods of the present invention.
The present invention may be embodied in other specific forms without departing from its spirit or essential characteristics. The described embodiments are to be considered in all respects only as illustrative and not restrictive. The scope of the invention is, therefore, indicated by appended claims rather than by the foregoing description. All changes which come within the meaning and range of equivalency of the claims are to be embraced within their scope.
| Number | Date | Country | |
|---|---|---|---|
| 62964006 | Jan 2020 | US |
