Patent Application
20080212767
The present invention relates to call centers, and in particular to a method of improving the routing of customer inquiries that are processed through a customer call center (which may be a traditional telephone call center, a chat center as described herein, or some combination thereof) to other staff members that can more fully respond to the customer inquiry. The call center may be a collection of geographically collocated agents or a collection of geographically dispersed agents (“virtual” non-collocated individuals) performing the same customer engagement function, e.g. fielding in-bound calls, making out-bound calls, or engaging in customer-initiated or agent-initiated web chat, text messaging, or instant messaging, or some combination thereof.
As is well known in the art, a call center is a functional area within an organization or an outsourced, third party facility whose purpose is to answer inbound or place outbound telephone calls for a wide range of purposes, including, but not limited to, sales and marketing and customer assistance and support. In addition, a call center may also function as an online “chat center” for providing similar functionality wherein, instead of communicating by traditional telephone, individuals, such as current or prospective customers, are able to communicate with a call center staff member in real time over the Internet using a properly equipped PC or a similar device such as a PDA and tools such as an instant messaging application (for a “text chat”) or voice over IP (VOIP) technology (for a “voice chat”). A particular call center may also employ both methodologies just described in order to serve current or prospective customers with varying communication preferences (some may prefer a traditional phone call while others may prefer to “chat” online).
For example, a business or some other organization may employ a call center (internally and/or through an outsourced third party facility) to receive telephone calls from current customers or interested prospective customers and to attempt to route/transfer those calls to the appropriate sales force personnel within the business. Many businesses employ what is known as a distributed sales force wherein each of a number of different portions/divisions and/or locations of the business has its own sales office (and therefore its own team of team of sales professionals). Thus, when a call center is employed in such a situation, each call that is fielded by the call center will need to be transferred to the appropriate sales office associated with the particular portion/division and/or location that is the subject of the call. In current call centers, when the call center receives such calls, they try to transfer the call to the appropriate sales office (at the appropriate portion/division and/or location) through the existing telephone system. In particular, the call center staff member handling the call places a telephone call to the appropriate sales office seeking to find a member of that sales office that is immediately available to field the inquiry from the current or prospective customer. In addition, the search for a member of the sales office may be a focused search which actually searches for a sales person that is best suited to handle the inquiry as determined by certain distribution logic. For example, the focused search may be based on criteria such as (i) each sales person's immediate availability; (ii) each sales person's area of specialization (as compared to the interest of the customer); (iii) each sales person's skill level; and/or (iv) each sales person's utilization, inquiry load versus their personal target for a given time period.
A significant problem being experienced by organizations that employ call centers as described above is that often times the call center personnel cannot locate a member of the appropriate sales force fast enough in order to immediately transfer the call. Typically, the call center staff member will place a call to the distributed sales force to attempt to transfer the customer call and allows that call to ring for a certain period of time, and if nobody responds within a reasonable time period (e.g., 30 to 60 seconds), the attempt to transfer the call is abandoned. The phone system utilized by the distributed sales force may have a routing queue which progressively bounces from line to line after a set number of rings. Still, in such a case, if nobody responds within a reasonable time period, the attempt to transfer the call will be abandoned by the call center staff member. As a result, the success rate of transferring inbound calls received at a call center directly and immediately to an appropriate member of the distributed sales force is often rather low (sometimes as low as 40% or less). As will be appreciated, since it is the prospective customer that has initiated the contact in these cases, it is particularly desirable to make the connection to an appropriate member of the distributed sales force immediately so as not to miss the opportunity to have direct contact with a prospective customer that is both interested and ready and willing at that time to engage in a conversation. As will be appreciated, a similar problem exists with call centers that provide online chat capability since, based on the content of the chat, the call center staff member will typically try to immediately facilitate a telephone phone conversation between the prospective customer and a member of the sales force. The same challenge exists when a call center initiates the contact through outbound calls to prospective or current customers to qualify their interest in speaking with a sales person and then the call center employee attempts to locate the best available sales person in a distributed office. Thus, there is room for improvement in the area of routing requests that are processed through a call center.
In one embodiment, a method of routing customer inquires for an organization using a call center is provided. The method includes steps of engaging in a communication with a customer (current or prospective) from the call center wherein the customer provides an information inquiry, determining at the call center a number of staff members of the organization that are appropriate for responding to the information inquiry, and sending a first electronic message from the call center to each of the number of staff members for determining whether the staff member is immediately available for responding to the information inquiry. The method further includes receiving at the call center a second electronic message from one or more of the number of staff members, each electronic message indicating that the associated staff member is immediately available for responding to the information inquiry, selecting at the call center one of the so responding staff members, and facilitating a direct communication, preferably a direct telephone call (although it may be a direct electronic communication such as a real time chat) between the selected staff member and the customer.
In one particular embodiment, the engaging step comprises engaging in an inquiry telephone call with a customer (current or prospective) from the call center, which may be initiated by the customer (in the case of an incoming call center), or, alternatively a staff member of the call center (in the case of an outgoing call center). In this embodiment, the facilitating step preferably includes transferring the inquiry telephone call from the call center to the selected staff member.
Alternatively, the engaging step may include engaging an online chat (e.g., a text chat or a voice chat) with a customer (current or prospective) from the call center. In this embodiment, the facilitating step may comprise initiating from the call center a three-way telephone call that includes a staff member of the call center, the selected staff member, and the customer and thereafter having the staff member of the call center exit the three-way telephone call, or instructing the selected staff member to place a direct telephone call to the customer, or instructing the customer to place a direct telephone call to the selected staff member, or the call center staff member can facilitate the connection via a direct electronic initiation of the 2-way call between the customer and the selected sales person (similar to “click-to-call” type technology).
The organization may have a distributed sales force having a plurality of distributed sales locations. In such a case, the step of determining at the call center a number of staff members of the organization that are appropriate for responding to the information inquiry comprises selecting one of the distributed sales locations, wherein the number of staff members of the organization to which the first electronic messages are sent are each associated with the selected distributed sales location.
The particular staff member that is chosen may be selected in a number of different ways. For example, the first staff member to respond may be selected. Alternatively, of the available responders, the particular staff member may be chosen based on skill level, expertise, and/or performance in closing sales. Other predetermined selection logic is also possible to apply to the group of available responders.
Therefore, it should now be apparent that the invention substantially achieves all the above aspects and advantages. Additional aspects and advantages of the invention will be set forth in the description that follows, and in part will be obvious from the description, or may be learned by practice of the invention. Moreover, the aspects and advantages of the invention may be realized and obtained by means of the instrumentalities and combinations particularly pointed out in the appended claims.
The accompanying drawings illustrate presently preferred embodiments of the invention, and together with the general description given above and the detailed description given below, serve to explain the principles of the invention. As shown throughout the drawings, like reference numerals designate like or corresponding parts.
As employed herein, the statement that two or more parts or components are “coupled” together shall mean that the parts are joined or operate together either directly or through one or more intermediate parts or components.
As employed herein, the term “number” shall mean one or an integer greater than one (i.e., a plurality).
As seen in
The system 5 further includes a call center 35 as generally described elsewhere herein. The call center 35 may be operated internally by the business which is employing the system 5, may be operated by a third party in an outsourcing arrangement with the business employing the system 5, or some combination thereof. As shown in
The method begins at step 50, wherein a call center staff member working at the call center 35 receives a call from a customer using that customer's customer phone 40 (as described elsewhere herein, in an alternative embodiment, the contact with a customer may also be made by initiating an outbound call). Next, at step 55, the call center staff member determines, based upon information provided by the customer, which distributed sales location 10 is appropriate for the call. For example, the customer may indicate to the call center staff member that he or she is interested in a particular product or service of or a particular physical location of the business employing the system 5, and based on that information, the call center staff member will determine which distributed sales location 10 is appropriate. Then, at step 60, the call center staff member will generate and send an electronic availability request message to each member of the sales team of the identified distributed sales location 10. Specifically, an electronic message, such as an instant message or an e-mail, is generated by the call center staff member using his or her computer and is transmitted through the network 20 to each sales team member computer 15 at the appropriate distributed sales location 10. In the preferred embodiment, the electronic message is sent in a targeted manner to the sales team member computer 15 of the sales team members that meet certain specified criteria (e.g. dedicated to the specific customer segment, above average performance, capacity utilization, etc.). Typically, the electronic availability request message will indicate that the call center 35 has received an inquiry from a customer who wishes to speak with a member of the sales team of the identified distributed sales location 10. Other information relating to the nature of the inquiry, such as the specific product and/or service that is interested, specific concerns, customer database ID number, etc, may optionally be included in the electronic availability request message. In addition, the electronic availability request message will request a response from each member (preferably targeted member) of the sales team of the identified distributed sales location 10 that is currently immediately available to handle the customer inquiry.
Upon receiving the electronic availability request message, a number of the members of the sales team of the identified distributed sales location 10 will respond appropriately with an affirmative behavioral response that they are in fact available to handle the call. Specifically, in step 65, the call center staff member that sent the electronic availability request message in step 60 will receive, at his or her computer, an electronic availability response message from one or more of the sales team members (preferably targeted members) of the identified distributed sales location 10. Each of the electronic availability response messages will indicate that the member of the sales team is in fact currently immediately available to handle the customer inquiry. Each electronic availability response message is preferably transmitted from the respective sales team member computer 15 to the call center 35 through the network 20 using the same type of message that was used to transmit the electronic availability request messages, e.g., an instant message or an e-mail message. Then, at step 70, the call center staff member transfers the customer's call through the landline telephone system 30 and the phone system 25 to one of the sales team members that has indicated immediate availability. The particular member of the sales team to which the call is transferred may be selected in a number of different ways. For example, the call center staff member may choose to transfer the call to the first member of the sales team to respond to the electronic availability request message. Alternatively, calls may be transferred to particular responding members of the sales team based upon certain predetermined logic. For example, the call center staff member may be instructed to transfer the call to a particular one of the responding members of the sales team that responds within a certain window (e.g., a 30 second window). The particular responding member to which the call is transferred may, for example, be a member that has certain expertise in a particular area (e.g., certain expertise relating to a particular product and/or service) or certain skills. Alternatively, a greater number of calls may be preferentially transferred to particular responding members of the sales team who are better performers in terms of closing sales. In other words, the call center staff member may be instructed to transfer the call based upon a priority determined by the closing performance of the members of the sales team.
The method shown in
While preferred embodiments of the invention have been described and illustrated above, it should be understood that these are exemplary of the invention and are not to be considered as limiting. Additions, deletions, substitutions, and other modifications can be made without departing from the spirit or scope of the present invention. Accordingly, the invention is not to be considered as limited by the foregoing description but is only limited by the scope of the appended claims.
This application claims the benefit of U.S. Provisional Application No. 60/885,066, entitled “Customer Routing of Customer Information Requests,” which was filed on Jan. 16, 2007, the disclosure of which is incorporated herein by reference.
| Number | Date | Country | |
|---|---|---|---|
| 60885066 | Jan 2007 | US |
