Patent Application
20080047861
A clear conception of the advantages and features constituting the present invention, and of the operation of typical mechanisms provided with the present invention, will become more readily apparent by referring to the exemplary, and therefore non-limiting, embodiments illustrated in the drawings accompanying and forming a part of this specification, wherein like reference numerals designate the same elements in the several views, and in which:
In describing the preferred embodiment of the invention which is illustrated in the drawings, specific terminology will be resorted to for the sake of clarity. However, it is not intended that the invention be limited to the specific terms so selected and it is to be understood that each specific term includes all technical equivalents which operate in a similar manner to accomplish a similar purpose. For example, an engine driven product is discussed herein as an example of a product that is not transportable via common carrier due to package requirements imposed by the common carrier. That is, the weight and combustible fluids commonly associated with internal combustion engines generally requires that products so equipped be shipped via independent or contract carriers who have negotiated the risk associated with such products. Understandably, other products, whose end use configuration prohibits common carrier transportation, can be reconfigured and/or alternatively constructed to allow OEM management of the product directly with a consumer. Such alternative configurations and products are recognized as being equivalents of the claimed invention.
The present invention and the various features and advantageous details thereof are explained more fully with reference to the non-limiting embodiments described in detail in the following description.
1. System Overview
A product development system 100 is shown in
2. Detailed Description of Preferred Embodiments
Referring to
If product development system 100 does not support a direct OEM-user product stream (108), the development system 100 returns (110) to reassess the product distribution modalities (106). Once a OEM-user product stream is developed (112), product development system 100 determines whether the product configuration and/or construction (104) is common carrier compliant (114). That is, product development system 100 checks that the product configuration and construction (104) produces a product, or collection of assemblies, which form a product that satisfy common carrier parcel requirements. In other words, the commercial distribution network specifies a type of product and parcel configuration that is transportable. For example, product development system 100 ensures that the size, weight, configuration, packaging, and composition are compliant with common carrier parcel delivery protocols. Commonly, these protocols include specification on the types of products that can be transported via common carrier, the sealed containment of any fluids or fluid containing systems, and the weight and shape of individual parcels such that they can be handled by a single individual. Preferably, each of the parcels associated with a desired product do not exceed a weight of approximately 150 pounds or 70 kg, a length of 108 inches or 2.70 meters, have a combined length of girth of approximately 165 inches or 4.19 meters, a width of approximately 35 inches or 0.889 meters, or a height of approximately 24 inches or 0.610 meters. Preferably, each parcel does not weight more than approximately 70 pounds or 31.5 kg, has a length that is approximately 62 inches or 1.575 meters, a width that is approximately 27 inches or 0.686 meters, and a height of approximately 18 inches or 0.457 meters. Understandably, a total number of parcels associated with any given product will depend, at least in part, on the cumulative shape and size of the desired product as well as the desired dimensions of the individualized parcels.
In the event that product configuration and construction (104) is not common carrier parcel compliant (116), product development system 100 returns to assessment of the product configuration and construction (104). The return to product configuration and construction (104) necessarily requires the reconfiguration or reconstruction of product assemblies or subassemblies. Preferably, product configuration and construction (104) includes configuring the desired product to be broken down into a number of constituent parts such that the individual constituent parts can be individually packaged or otherwise configured to satisfy the common carrier parcel compliance (114). Such a protocol may alter the general idea of the desired product to satisfy requirements of the commercial distribution network. That is, the desired product may be configured to be broken down into a number of constituent parts, which may include one or more of an engine system, a frame system, and a control system.
Once product configuration and construction (104) has satisfied the common carrier parcel compliance (118), product development system 100 allows the OEM to proceed to product production (120) and produce a product which can then be shipped directly from the OEM to a consumer via a common carrier (122). Such a configuration also allows the desired product to be returned directly to the manufacturer or OEM from an end user via the same commercial common carrier distribution network. That is, the engine driven device, or systems thereof, can be isolated and segregated by the end user and returned directly to the OEM for servicing or other repair. Accordingly, product development system 100 is configured such that the desired product is maintained by an OEM for the life of the desired product from cradle to grave.
The cradle to grave OEM management of a developed product is shown in
Upon receipt of the product, customer assembly (212) of the constituent parts or assemblies is required for customer use (214) and enjoyment of the product. Consumer use and enjoyment of the product is generally continuous (218) until the occurrence of a warranty issue or requirement for other repair or maintenance (216). Upon such an occurrence (220), the product configuration and construction allows for customer disassembly (222), customer repackaging of the relevant product portions with the common carrier compliant packaging (224), and return of the product to the OEM (226) via a common carrier. That is, the desired product is configured to be returned directly to a manufacturer from an end user via the commercial distribution network. Upon receipt of the customer device, the OEM performs the necessary or requested repair (228) and may optionally collect additional information with respect to product performance, use, and consumption. Having completed the requested service or repair (232), the OEM returns the repaired portions of the product to the customer (230) via the common carrier distribution stream for continued consumer use. Accordingly, product management system 200 allows an OEM to manage assembly, distribution and servicing of an engine driven product at OEM common locations. Configuring each of the power and/or frame components of the product to be able to be broken down into a number of smaller assemblies allows individual assemblies of the product to be communicated independently between the OEM and the customer. Furthermore, configuring the packaging to be reusable for return of one or more of the components of the product limits customer and OEM expense associated with exchanging product portions which require servicing or exchange. Furthermore, the direct exchange of product between OEM and consumer allows servicing of the product with the same personnel that manufacture or otherwise engineer the engine driven recreational device.
Specific embodiments of the present invention will now be further described by the following, non-limiting examples which will serve to illustrate various features of significance. The examples are intended merely to facilitate an understanding of ways in which the present invention may be practiced and to further enable those of skill in the art to practice the present invention. Accordingly, the examples should not be construed as limiting the scope of the present invention.
As an example, traditional personal watercrafts often include an engine and a power system that are supported in a hull. Although the nature of the manufacture of such traditional devices renders the systems generally separable, the systems of the apparatus are generally constructed to be separated only by highly skilled service personnel. Having chosen a distribution system that enables a direct OEM to consumer product stream, a product constructed in accordance with the present invention, such as that disclosed in co-pending U.S. Ser. No. 11/695,360, filed Apr. 2, 2007, titled “Power System For Watercraft” and U.S. Ser. No. 11/466,653 filed Jun. 5, 2006 titled “Prone Operator Position Personal Watercraft”, satisfies common carrier protocol and can be assembled by an end user of the product. The personal watercrafts disclosed therein are engine driven, configured to be broken down into a number of manageable components, and constructed to support an operator in a prone position. Understandably, these are but one example of the applicability of the present invention.
Preferably, the product is small and lightweight such that it can be easily shipped directly to the end user using common shipping methods such as UPS and Federal Express. It is preferably easily unloaded and transported by a single individual to its final use destination. The product has a simplified construction that includes a number of parts, such that the product can be broken down into constituent parts. Additionally, the breakdown and assembly of the product requires only a common mechanical aptitude without the need of any specialized skills or tools.
The personal watercraft disclosed in U.S. Ser. Nos. 11/466,653 and 11/695,360 include a number of connectable systems that are constructed to be communicated from the OEM to the consumer. Preferably, the hull, each sponson, the engine, the control system such as the throttle and steering control systems, and the jet assembly of the watercraft disclosed therein are fully removable and are constructed to accommodate the common carrier parcel specifications as disclosed above. That is, although more than one of the assemblies discussed above may be constructed to collectively satisfy the common carrier specifications, each assembly or system can be individually shipped should such a need arise. Preferably, understandably, the packaging schedule of the components of the assembly is intended such that each package can approach the tolerances specified by the common carrier thereby reducing the total number of parcels associated with any given system or assembly.
The ability of the watercraft product to be easily broken down into constituent parts renders the product suitable for servicing or other repair through a return to depot or OEM business method. The partial disassembly of the product includes separation of the primary power train module which reasonably includes the most common field failure elements such as the engine, its associated sub-systems, such as electrical and exhaust systems, the jet pump propulsion system, and the steering mechanism. For communication of the repairable elements between the OEM and the consumer via common carrier, features of the in-use configuration of the product may need to be removable from the product to satisfy common carrier requirements. That is, the engine driven product can include a removable fuel tank and a removable oil reservoir.
Preferably, product components such as the fuel tank, the battery, and/or an engine oil system are constructed to be easily removed from the watercraft. Additionally, other bulky items, that may collectively exceed common carrier size and shape restrictions, and which would not normally fail, such as flotation chambers and covers, are also constructed to be simply and efficiently removed from the product. The fuel tank and battery are easily removable to comply with hazardous material shipping restrictions. Preferably, an end user provides the consumable materials, such as fuel, a battery, and oil, which are barred from transport by the common carrier. Incorporation of an electronic fuel injection (EFI) system mitigates the requirement to drain a reservoir commonly associated with a carbureted engine. The EFI system and draining of a carburetion system ensures no fuel is contained in a product power system during transport. Such simplistic operations ensure that the consumer shipped portion of the product complies with common carrier parcel requirements as well as federal and state hazardous material shipping regulations.
For those engine-powered products provided with a crankcase constructed to contain a volume of operating oil, the engine crankcase is constructed to remain sealed during shipment. Alternatively, the product could also be provided with a removable oil reservoir. Such a configuration would allow the OEM to deliver the product directly to the consumer without hydrocarbon materials or with common carrier pre-approved hydrocarbon containing systems. Upon receipt, the consumer independently acquired and introduces the fuel and oil to the systems of the product. In the event that the product requires repair or other servicing, the user simply removes that portion of the product which requires service and returns it to the OEM. However, the consumable products associated with engine operation are retained by the user and are not shipped via common carrier except for that embodiment wherein the engine system includes a sealed oil containing crankcase.
The product shipping cartons or containers are also designed and constructed to facilitate multi-directional direct OEM/consumer product shipment. That is, the containers are utilized for both direct shipment of the product from the OEM to the customer and return shipment of portions of the product from the customer to the OEM and/or repair depot. Preferably, the packaging is configured to be reusable for return of one of a frame component and a power component directly to the original equipment manufacturer. A power train carton is further constructed to ensure the configuration of the power train system upon shipment. That is, the size and shape of the carton is configured to prevent the power train module or drive portion of the product from being packaged with the fuel tank and/or battery attached. Designing and constructing the product and respective systems to support a common carrier return to depot or OEM business method avoids the dealership distribution network as well as the expense associated with internally forming and managing an OEM specific distribution network. The systems also avoid the expense and complication associated with maintaining an amicable relationship with independent contract carriers.
The direct OEM/customer product stream allows the OEM to directly control the service and product delivered to the consuming public. The OEM maintained repair systems can be staffed by highly skilled technicians who are intimately familiar with the entirety of the OEM product line. The system alleviates the needs to constantly train dealership service technicians and provide them with the often costly service manuals, specialized service tools, diagnostic equipment, parts ordering support, and logistics systems since all of these resources would be OEM maintained. OEMs operating according to the disclosed systems also reduce the effects of online and telephonic help systems as the OEM's personnel maintain the in-field product.
An OEM supported and operated repair function staffed with OEM trained and highly experienced technicians, equipped with the specialized tools and equipment needed, and supported by the OEM parts inventories improves both a Mean Time to Diagnose (MTTD) and a Mean Time to Repair (MTTR) as compared to conventional dealership service methods. That is, the personnel responsible for trouble-shooting a product can often be instrumental in product design and development or closely associated or even closely located with personnel responsible for such functions. By implementing an OEM repair strategy, the MTTR can be measured in days thereby greatly enhancing the customer experience as well as the customer confidence in the OEM. In addition, the profit potential of the OEM would increase by the reduction in cost associated with establishing and maintaining a dealer service channel and the increased margins on parts and labor which now flow directly to the OEM.
The OEM management of repair and customer communications also enhances efficient product assessment. Infant mortality failures of in-field product can be quickly and easily identified because the inventory lag associated with the dealership network is avoided. The OEM can also readily diagnose and analyze warranty costs. Field failures can be quickly identified and product corrective actions can be quickly implemented thereby reducing exposure associated with warranty failure and diagnosis lags. OEM control of repair systems also affords the OEM the benefit of access to near immediate end user consumer information. Accurate records of specific failures and failure rates greatly assist continued product improvement and development. Cost margins on parts and labor normally flowing to dealerships would now flow directly to the OEM providing additional profit potential. Warranty service costs can also be easily tracked and accounted.
The direct return to OEM service method is complimented by a direct Internet enabled sales method to completely eliminate intermediaries between the OEM and the end user. The complete control of customer satisfaction is controlled directly by the OEM. The OEM trained sales assistants are in direct contact with the potential customer ensuring accurate and timely answers to queries and fostering the OEM/end user relationship. Information from other users or previous consumers can also be easily available on-line to provide real world feedback on the OEM and OEM products. The on-line direct interaction of the OEM and consumer ensure correct and timely ordering and ensures accurate shipping dates and times which further enhance customer confidence.
The ease with which the product can be manufactured, packaged, delivered, user assembled and operated uniquely positions the OEM of the engine driven apparatus to interact directly with a consumer throughout the useful life of the product. That is, the system is configured to allow the OEM to manage the product and the interaction between the consumer and the OEM from product conception to consumption, i.e. the products useful life or from cradle to grave.
The OEM/consumer direct product network reduces start-up expenses associated with new market entrants. For instance, a new company or new product could be rapidly launched throughout a large geographic territory without experiencing the delay to recruit, train and equip a dealership network. A national or international launch could be supported by a single web site and a single or limited number of OEM supported facilities or locations. The OEM can also easily control the trade-in and used equipment markets. Those OEM substantial enough to do so may also provide financial support for product purchases and the like. The OEM supported repair systems can also offer a final disposal and/or recycling service to the customer. Such services further enhance and diversify the OEM revenue streams. Accordingly, rather than being strapped with the hindrances of a dealership network, an OEM operating according to the present invention would readily appreciate the product and revenue performance associated with the direct communication of goods and services between the OEM and the end use consumer.
Therefore, a method of developing a product according to one embodiment includes conceiving a general idea of a desired product. A commercial distribution network is selected for disseminating the desired product. The general idea of the desired product is altered to satisfy requirements of the commercial distribution network.
Another embodiment includes a method of providing an engine driven product. The method includes manufacturing of an engine driven product in accordance with receipt of an order from an end user of the engine driven product. The engine driven product is scheduled to be shipped to the end user via a common carrier. The engine driven product is constructed for separation into a power component and a frame component. The power component and the frame component are separately packaged into packages that satisfy shipping requirements of the common carrier. The separately packaged power and frame components are shipped directly to the end user via the common carrier.
A method of managing a product according to a further embodiment includes manufacturing an engineered engine driven recreational device. The engine driven recreational device is sold directly to a consumer. The engine driven recreational device is delivered directly from a manufacturer to the consumer and is serviced by personnel that are common to the manufacture of the engine driven recreation device.
In sum, the inventive method is beneficial because it involves equipment specifically designed to be easy to package and ship to the end-user. The end user can then assemble and use with minor adjustments such as the addition of oil, gas, and battery power. This equipment is also easy to disassemble so that it may be packed and shipped back to the OEM for maintenance or repair. It is also then easy for the consumer to reassemble it once it is received back from the OEM.
An additional benefit from using the inventive method is that the OEM can increase its profit margin substantially because it has eliminated the middleman, i.e., the dealership. Alternatively, the OEM can reduce the price of the product because there is no dealer middleman. Of course, the OEM could do both reduce price and increase profit relative to OEMs that are forced to work with dealerships.
Although the best mode contemplated by the inventor of carrying out the present invention is disclosed above, practice of the present invention is not limited thereto. It will be manifest that various additions, modifications and rearrangements of the features of the present invention may be made without deviating from the spirit and scope of the underlying inventive concept. It is intended that the appended claims cover all such additions, modifications and rearrangements. Expedient embodiments of the present invention are differentiated by the appended claims.
This application is a continuation-in-part of U.S. Ser. No. 11/695,360, filed Apr. 2, 2007, titled “Power System For Watercraft” which is a continuation-in-part of U.S. Ser. No. 11/466,653 filed Jun. 5, 2006 titled “Prone Operator Position Personal Watercraft”, the entire contents of both of which are hereby expressly incorporated by reference into the present application.
| Number | Date | Country | |
|---|---|---|---|
| Parent | 11695360 | Apr 2007 | US |
| Child | 11855248 | US | |
| Parent | 11466653 | Aug 2006 | US |
| Child | 11695360 | US |
