Claims
- 1. A wireless mobile telephony system for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location, said system comprising
a wireless mobile terminal for initiating and receiving a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with said call signal, said terminal comprising a first transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data; a Base Transceiver Station in radio frequency communication with said wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data; a Call Management System in communication with said Base Transceiver Station, said Call Management System comprising an Ad Chooser Server for choosing the message to be targeted to the subscriber; a first electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server of said Call Management System, said first electronic data input, storage and retrieval device comprising means for storing and selectively retrieving pre-selected Ad Content Data and for storing and selectively retrieving pre-selected Ad Target Data, said Ad Content Data comprising a plurality of messages and said Ad Target Data comprising predetermined criteria for choosing the message to be provided to the subscriber from said plurality of messages of said Ad Content Data; wherein said Ad Chooser Server chooses the message to be provided to the subscriber on the basis of said criteria of said Ad Target Data and said Wireless Mobile Location Data.
- 2. A wireless mobile telephony system according to claim 1 wherein
said wireless mobile terminal is assigned a unique Subscriber Identification Code for identifying the subscriber; said Call Management System further comprises a second electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server, said second electronic data input, storage and retrieval device comprising means for storing and selectively retrieving predetermined Subscriber Profile Data pertaining to the subscriber identified by the unique Subscriber Identification Code; and wherein said Ad Chooser Server further chooses the message to be provided to the subscriber on the basis of said predetermined Subscriber Profile Data.
- 3. A wireless mobile telephony system according to claim 1 wherein
said wireless mobile terminal is assigned a unique Subscriber Identification Code for identifying the subscriber; said Call Management System further comprises a third electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server of said Call Management System, said third electronic data input, storage and retrieval device comprising means for storing and selectively retrieving Historical Response Data relating to the responses made to the previous messages provided to the subscriber identified by the unique Subscriber Identification Code; and wherein said Ad Chooser Server further chooses the message to be provided to the subscriber on the basis of said Historical Response Data.
- 4. A wireless mobile telephony system according to claim 1 wherein
said wireless mobile terminal is assigned a unique Subscriber Identification Code for identifying the subscriber; said Call Management System further comprises a third electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server of said Call Management System, said third electronic data input, storage and retrieval device comprising means for storing and selectively retrieving Historical Response Data relating to the historical movement patterns of the subscriber identified by the unique Subscriber Identification Code; and wherein said Ad Chooser Server further chooses the message to be provided to the subscriber on the basis of said Historical Response Data.
- 5. A wireless mobile telephony system according to claim 1 further comprising a Base Station Controller in electrical communication with said Base Transceiver Station and wherein said Base Station Controller is in radio frequency communication with said Call Management System.
- 6. A wireless mobile telephony system according to claim 1 further comprising a Mobile Switching Center in electrical communication with said Base Transceiver Station, said Call Management System and a Local Landline Network, said Mobile Switching Center acquiring and routing said call signal between said terminal and said Local Landline Network.
- 7. A wireless mobile telephony system according to claim 1 wherein said Call Management System further comprises a Voice Response Unit in electrical communication with said Ad Chooser Server, said Voice Response Unit comprising a plurality of ports and voice cards, said ports for receiving the wireless mobile communication, parking the wireless mobile communication and redirecting the wireless mobile communication to its final destination, said voice cards for inserting the message targeted to the subscriber of the wireless mobile communications service into the wireless mobile communication.
- 8. A wireless mobile telephony system according to claim 1 wherein said call signal further comprises a Call Identification Code and Date and Time Data.
- 9. A wireless mobile telephony system according to claim 2 wherein said predetermined Subscriber Profile Data is selected from the group consisting of demographic and personal preference data pertaining to the subscriber of the wireless mobile communications service.
- 10. A method for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location, said method comprising the steps of
(a) compiling a first electronic database comprising a plurality of pre-selected messages and predetermined criteria for choosing the message to be provided to the subscriber from the plurality of pre-selected messages; (b) providing a wireless mobile terminal comprising a first transceiver for initiating and receiving a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal; (c) extracting the Wireless Mobile Location Data from the wireless mobile communication initiated or received by the wireless mobile terminal; (d) providing the Wireless Mobile Location Data to a Call Management System comprising an Ad Chooser Server for choosing the message to be provided to the subscriber; (e) utilizing the criteria of the first electronic database to choose a message from the plurality of pre-selected messages that is targeted to the subscriber on the basis of the Wireless Mobile Location Data; and (f) providing the message to the subscriber.
- 11. A method according to claim 10 comprising the further steps of
(g) assigning a unique Subscriber Identification Code to the wireless mobile terminal for identifying the subscriber; (h) compiling a second electronic database comprising predetermined Subscriber Profile Data pertaining to the subscriber identified by the Subscriber Identification Code; (i) utilizing the criteria of the first electronic database and the unique Subscriber Identification Code to choose a message from the plurality of pre-selected messages that is further targeted to the subscriber on the basis of the predetermined Subscriber Profile Data; and (j) providing the further targeted message to the subscriber.
- 12. A method according to claim 10 comprising the further steps of
(g) assigning a unique Subscriber Identification Code to the wireless mobile terminal for identifying the subscriber; (h) compiling a third electronic database comprising Historical Response Data relating to the responses made to the previous messages provided to the subscriber identified by the unique Subscriber Identification Code; (i) utilizing the criteria of the first electronic database and the unique Subscriber Identification Code to choose a message from the plurality of pre-selected messages that is further targeted to the subscriber on the basis of the Historical Response Data; and (j) providing the further targeted message to the subscriber.
- 13. A method according to claim 10 comprising the further steps of
(g) assigning a unique Subscriber Identification Code to the wireless mobile terminal for identifying the subscriber; (h) compiling a third database comprising Historical Response Data relating to the historical movement patterns of the subscriber identified by the unique Subscriber Identification Code; (i) utilizing the criteria of the first database and the unique Subscriber Identification Code to choose a message from the plurality of pre-selected messages that is further targeted to the subscriber on the basis of the Historical Response Data; and (j) providing the further targeted message to the subscriber.
- 14. A method according to claim 10 comprising the further step of
(g) providing a Base Transceiver Station in radio frequency communication with the wireless mobile terminal and in communication with the Call Management System, said Base Transceiver Station comprising a second transceiver for transmitting and receiving the wireless mobile communication.
- 15. A method according to claim 10 comprising the further steps of
(g) providing a Base Transceiver Station in radio frequency communication with the wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving the wireless mobile communication; and (h) providing a Base Station Controller in electrical communication with the Base Transceiver Station and in communication with the Call Management System for acquiring and routing the wireless mobile communication.
- 16. A method according to claim 10 comprising the further steps of
(g) providing a Base Transceiver Station in radio frequency communication with the wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving the wireless mobile communication; (h) providing a Base Station Controller in electrical communication with the Base Transceiver Station; and (i) providing a Mobile Switching Center in electrical communication with the Base Station Controller and a Local Landline Network and in communication with the Call Management System for acquiring and routing the wireless mobile communication.
- 17. A method according to claim 10 comprising the further steps of
(g) providing a Base Transceiver Station in radio frequency communication with the wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving the wireless mobile communication; (h) providing a Base Station Controller in electrical communication with the Base Transceiver Station; and (i) providing a Mobile Switching Center in electrical communication with the Base Station Controller, a Local Landline Network and a Voice Response Unit of the Call Management System for acquiring and routing the wireless mobile communication, said Voice Response Unit comprising a plurality of ports and voice cards, said ports for receiving the wireless mobile communication, parking the wireless mobile communication and redirecting the wireless mobile communication to its final destination, said voice cards for inserting the message targeted to the subscriber of the wireless mobile communications service into the wireless mobile communication.
- 18. A method according to claim 17 wherein the Voice Response Unit of the Call Management System is in electrical communication with the Mobile Switching Center and the Ad Chooser Server of the Call Management System.
- 19. A method according to claim 10 comprising the further steps of
(g) querying the subscriber of the wireless mobile communication to respond to the targeted message provided to the subscriber with a request; (h) monitoring the request made by the subscriber in response to the query; and (i) fulfilling the request made by the subscriber; wherein the request is selected from the group consisting of inserting a second targeted message into the wireless mobile communication, providing a written record of the targeted message to the subscriber and providing a direct communication link with a representative of the wireless communications service or the sponsor of the message to the subscriber.
- 20. A method according to claim 11 wherein the predetermined Subscriber Profile Data is selected from the group consisting of demographic and personal preference data pertaining to the subscriber of the wireless mobile communications service.
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims the benefit of U.S. Provisional Application Serial No. 60/072,090 filed Jan. 21, 1998.
Provisional Applications (1)
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Number |
Date |
Country |
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60072090 |
Jan 1998 |
US |