Patent Application
20080021777
The invention relates generally to a system and method for communicating with a display device and, more particularly, to delivering personalized advertising content to a display device based on information sent wirelessly to the display device from one or more viewers of the display device.
Billboards, signs, newspapers, posters, and flyers are conventional mediums for conveying information and ideas to the public. The information conveyed with these conventional mediums may generally comprise static information, such as advertisements and fixed promotional campaigns, and dynamic information, such as news, weather, stock quotes, and sports scores. Generally, public and private corporations, government agencies, and individuals will carefully craft the content and placement of their medium depending upon the characteristics of the audience that will view the content. For example, a corporation desiring to sell a high-end product to wealthy urbanities may utilize a billboard in an affluent part of a major city and create content targeted to their specific demographic audience. Conversely, an individual attempting to garner votes in a local election may canvass his relevant voting district with flyers and posters.
Unfortunately, conventional mediums of conveying information suffer from several shortcomings. First, conventional mediums are relatively expensive to widely deploy. The producers of the conventional mediums must manually disseminate them to their intended audience, which is a costly endeavor. Second, the producers of conventional mediums are incapable of updating the conveyed information after creation. Thus, conventional mediums are not well suited to conveying dynamic information. Third, as previously discussed, the placement of a conventional medium will determine its effectiveness. If adequate placement is not available, conventional mediums may not be pragmatic. Fourth, conventional mediums are difficult to tailor to specific regions or groupings of intended viewers. For example, the producer of a global advertising campaign will typically need to draft several versions of the advertisement in different languages, depending upon the countries in which the advertiser will disseminate the advertisement.
A system for displaying visual content is disclosed. In some embodiments, the system comprises a processor configured to process visual content that is to be displayed, storage coupled to the system and adapted to store the visual content, and logic configured to display the visual content. In accordance with at least some embodiments of the invention, the system comprises a digital media creation tool; a map illustrating the locations of a plurality of display devices, and an interface that allows users of the system to broadcast content created by the digital media creation tool to the plurality of display devices.
For a detailed description of exemplary embodiments of the invention, reference will now be made to the accompanying drawings in which:
In the following discussion and in the claims, the terms “including” and “comprising” are used in an open-ended fashion, and thus should be interpreted to mean “including, but not limited to”. Also, the term “couple, “couples,” or “coupled” is intended to mean either an indirect or direct electrical or communicative connection. Thus, if a first device couples to a second device, that connection may be through a direct connection, or through an indirect connection via other devices and connections.
In this disclosure, numerous specific details are set forth to provide a sufficient understanding of the present invention. Those skilled in the art, however, will appreciate that the present invention may be practiced without such specific details. In other instances, well-known elements have been illustrated in schematic or block diagram form in order not to obscure the present invention in unnecessary detail. Additionally, some details have been omitted inasmuch as such details are not considered necessary to obtain a complete understanding of the present invention, and are considered to be within the understanding of persons of ordinary skill in the relevant art. It is further noted that all functions described herein may be performed in either hardware or software, or a combination thereof, unless indicated otherwise. Moreover, certain terms are used throughout the following description and claims to refer to particular system components. As one skilled in the art will appreciate, components may be referred to by different names. This document does not intend to distinguish between components that differ in name but not function.
The following discussion is also directed to various embodiments of the invention. Although one or more of these embodiments may be preferred, the embodiments disclosed should not be interpreted, or otherwise used, as limiting the scope of the disclosure, including the claims, unless otherwise specified. In addition, one skilled in the art will understand that the following description has broad application, and the discussion of any embodiment is meant only to be illustrative of that embodiment, and not intended to suggest that the scope of the disclosure, including the claims, is limited to that embodiment.
As illustrated in
The communications channel 106 comprises any type of wireless and/or wire line communications channel that facilitates the transfer of the display data 114 from the computer 102 to the display device 104. Depending upon the data rate desired, various wireless and wire line technologies may be employed. For example, in wireless embodiments, the communication channel 106 may employ a communications protocol or standard, such as Wi-Fi (i.e., Institute of Electrical and Electronics Engineers (IEEE) 802.11 and its variants), Global System for Mobile communication (GSM), Code-Division Multiple Access (CDMA) and its variants (e.g., Wideband CDMA (W-CDMA), Broadband CDMA (B-CDMA), Time Division CDMA (TD-CDMA), and CDMA2000), Orthogonal Frequency Division Multiplexing (OFDM) and it variants, General Packet Radio Service (GPRS), Enhanced Data rates for GSM Evolution (EDGE), any other second (2G), third (3G), or fourth (4G) mobile technology, Bluetooth, and Infrared (IrDA). Paging technologies, such as Post Office Code Standardization Advisory Group (POCSAG), FLEX, ReFLEX, and InFLEXion may also be used. In some wire line embodiments, a keyboard or other input device may be connected to the display device 104 to create and transfer the display data 114. In these wire line embodiments, the computer 102 is optional and the keyboard or other input device creates and facilitates the transfer of the display data 114 to the display device 104.
The processor 118 preferably includes a clock or oscillator that provides timing for the components of the display device 104. In at least some embodiments, the timing for the display device 104 is provided by a phase-locked-loop (PLL) circuit. The processor 118 may process, convert, modify, arrange, and/or transform the display data 114. In addition, the processor 118 may perform functions necessary for content to be displayed on the display 122 and for proper operation of the display device 104. The processor 118 may comprise any type of software and/or hardware that is capable of processing the display data 114, such as Intel's PXA27x family of microprocessors, Texas Instruments' TCS3500 chip set, Intel's Core Duo processor, a field programmable gate array (FPGA), or a PCI, PCI Express, or AGP graphics controller. The processor 118 may be designed with any suitable architecture, such as IA-32, IA-64, AMD64, AMD K8, EM64T, and RISC, and may run any suitable operating system, such as Linux, Mac OS X, and Windows.
The storage 124 couples to the I/O interface 120 and stores data that is to be displayed on the display 122. The storage 124 may comprise any type of volatile memory and/or non-volatile memory, such as random access memory (RAM) and read only memory (ROM), or any other medium for storing information, such as a hard drive, Universal Serial Bus (USB) Flash drive, memory stick, cell phone, and an iPoD®. In some embodiments, the storage 124 contains preconfigured data and functions, such as compression/decompression algorithms, priority display functions, audio/video codecs, audio visualization functions, text translation functions, music lyric lookup functions, and closed caption lookup functions. The processor 118 may utilize the preconfigured data and functions to perform tasks associated with the operation of the display device 104. For example, the processor 118 may utilize a text translation function stored in the storage 124 to translate display data text from one language to another before being displayed on the display 122. Another example includes the automated lookup of song lyrics. In this example, once an audio device, such as an iPod®, is coupled to the display device 104 via the I/O interface 120, the processor 118 may execute the audio visualizations and lyric lookup functions for a particular song to display audio visualizations and the lyrics of the song on the display 122. Similarly, a closed caption decoder may be stored in the storage 124 to provide the capability to display captions for visual content, such as movies, movie pictures, animations, and advertisements.
Priority display functions may also be stored in the storage 124 to control the type of content displayed on the display 122. For example, a priority display function may determine when the display device 104 displays user-created content and when advertisements are displayed. As can be appreciated, such priority functions may control the type of content that is displayed on the display 122, thereby facilitating various types of advertising business models. For example, one business model may permit advertisements to be displayed on the display 122 a configurable percentage of the time that the display device 104 is active and operational. Under this exemplary business model, a user would only be able to display user-created content during times when advertisements were not being displayed, thereby creating a priority scheme for the various types of content. If the user attempts to display lower priority, user-created content while a priority function has locked out the user, the user's content may optionally be queued for display after the advertisements have been displayed. This queuing process may store the lower priority content in the storage 124.
In some embodiments, the preconfigured data and functions, as well as the priority display functions and the data that is be displayed, may be stored external to the display device 104, for example in a server coupled to the display device 104 via the Internet. In these embodiments, the display device 104 sends a request with data to the external source and receives a reply containing the data after it has been processed by the function indicated in the request.
In other embodiments, the communications channel 106 represents the physical transportation of data by a physical storage device, such as the transfer of data from the computer 102 to the display device 104 via a USB flash drive. In these embodiments a user physically connects a storage device containing the display data 114 to the display device 104. The display device 104 detects the connection of the storage device, accesses the data stored on the storage device, and displays this data on the display 122 after being optionally processed and formatted by the processor 118.
The display device 104 may optionally include a global position locator to be used in conjunction with a global position system (GPS). The global position locator allows the physical location of the display device 104 to be determined. The global position locator may be powered by the power cell 116 and may optionally utilize components of the I/O interface 120 to transmit its GPS signal. The display device 104 may also optionally include a motion detector or a camera. The motion detector or camera may detect when an object or person is near the display device 104.
In some embodiments, the power cell 116 is coupled to a timer which detects the time that has elapsed since a predetermined condition has occurred. Such conditions may comprise the last time content was displayed on the display 122, the last time an active wireless connection was established by the I/O interface 120, or any other event detectable by the timer. After the timer is initialized and a predetermined time has elapsed from the occurrence of a condition, the display device 104 may enter into a power saving mode, in which non-critical circuitry is either powered off or set to a reduced power state. As can be appreciated, such embodiments preserve the energy stored in the power cell 116, thereby increasing the amount of time that the power cell 116 may power the display device 104.
The power cell 116 may produce energy to either fully or partially power the display device 104. The power cell 116 may comprise alkaline, nickel-cadmium (NiCd), any other type of battery, or an AC or DC power source. In at least some embodiments, renewable energy source, such as kinetic or solar power, are employed to power the display device 104. For example, solar power cells or panels may be employed to fully or partially power the display device 104. In at least some embodiments, the power cell 116 is used in conjunction with a secondary power source, such as a car battery, to power the display device 104. The power cell may also represent an uninterruptible power supply (UPS) that is configured to supply power to the display device 104 and/or the computer 102. In these embodiments, the UPS prevents the system 100 from losing power and turning off. Preferably the UPS also had a data connection with the system 100 that initiates a change in power state of the system 100. For example, when a power surge, spike, or brownout is detected by the UPS, a signal is sent to the system 100 that triggers a reduced power state in one or more of the components of system 100. This reduced power state may comprise a full or partial system shutdown or an operating mode that consumes less power, such as putting the computer 102 into standby or hibernation mode. When the power resumes to normal operating levels, the computer 102 may automatically resume from standby or move out of hibernation mode. Thus, the UPS increases the uptime of the system 100 by automating power distribution under non-ideal operating conditions, such as blackouts and brownouts.
As shown in
Each section 202-210 preferably cycles a queue of content. For example, section 202 may cycle through a queue of twenty advertisements, each advertisement comprising static and/or dynamic content, such as images, videos, blogs, websites, HTML, RSS, and GeoRSS feeds. The content in the queue may be displayed for an associated duration of time. For example, a first advertisement in a queue may be displayed for fifteen seconds and a second advertisement in the queue may be displayed for thirty seconds. The duration of time each advertisement is displayed may be determined in advance of a user placing the content in the queue or preferably dynamically when the advertisement is displayed. For example, when displaying the first advertisement in the queue, software may dynamically detect that the first advertisement has a duration of fifteen seconds, and correspondingly display this advertisement for this period of time. This detection may be accomplished by reading the header of the file containing the advertisement and extracting the length or duration of the file. After the first advertisement is displayed, the second advertisement in the queue is displayed. Again, the duration of this second advertisement may be dynamically determined and displayed for the determined time. In essence, these embodiments generate a dynamic “playlist” of content to be cycled on a display.
In at least some embodiments, the display device 104 displays television content in one or more screen sections and web-based advertising content in at least one other section. The television content may comprise both analog and digital standard-definition, enhanced definition, and high-definition television, such as NTSC, ATSC, DVB-T, ISDB-T, PAL, PAL2, SECAM, operating in any desired resolution, such as 480p, 576p, 720p, 1080i, and 1080p, and any desired frame rate. The web-based advertising content is preferably delivered via the Internet and focused based on the viewer's interaction with the display device 104. For example, if the viewer of the display device repeatedly watches sporting events on the television section, the advertisements displayed in the advertising section may be associated sports to increase their relevancy to the user. In addition, the display device may focus advertisements and other content based on analytics known about the viewer. Logic within the display device monitors the user's interaction with the display device to deliver the focused advertising. Such interaction may include the frequency of use, the viewer's favorite channels, the amount of time on a particular channel, and other metrics capable of being ascertained by the logic. As can be appreciated, such advertising provides a more tailored experience for the viewer and increases the value of the advertising. In some embodiments, the television content is commercial free because the web-based advertising section replaces the need for commercials in the television section. As can be appreciated by those skilled in the art, such embodiments provide a platform for focused, web-based advertising during television viewing. The television content may be either streamed from the Internet or derived from tradition or digital television signals via a tuner embedded with, or coupled to, the display device.
The display device 104 also preferably pre-fetches and caches the content identified on the playlist before its scheduled display time to ensure that the content is displayed smoothly without the need to stream the content from remote sources. By pre-fetching and caching the content in advance, the quality of display is not affected by remote factors, such as a slow Internet connection or network inefficiencies. In some embodiments, the playlist may be built using the physical location of the display. For example, content that has geomarkers, or any other type of metadata that signifies location, may be automatically inserted in the playlist for a display that is in physical proximity to the location identified by the geomarkers. Thus, the content displayed on each display may be particularized and focused for the region surrounding each display. When a user desires to broadcast content onto a display, metadata associated with the content may be examined to determine which queues and playlist to place the content. Such automatic extraction of place time semantics helps increase the relevancy of the content on the display. Although place semantics were used in the above example, other types of semantics, such as time, may similarly be used. Thus, the metadata may facilitate what content is display on which display device at any given time.
In at least some embodiments, the display 122 is positioned inside of a storefront window so as to permit viewers outside of the store to view the display. Generally, such viewers comprise pedestrians and/or vehicular traffic. In other mobile embodiments, the display 122 is attached to the inside of a vehicle's translucent window. For example, the display 122 may be attached to the inside rear window of a vehicle, such as a truck, van, car, bus, taxi, train, airplane, and military vehicle. Fasteners may allow for the display 122 to be positioned in various angles, depending upon the desired viewing angle for the intended audience of the display 122. In still other embodiments, the display 122 is positioned inside a building for persons in the building to view. In these embodiments, the display 122 is positioned in places where people tend to congregate, such as near the cash register, throughout the check-out line, in or around the bathroom, or near popular products. In at least some embodiments, the display 122 is positioned outside in a configuration similar to traditional billboards.
As can be appreciated by one skilled in the art, the foregoing discussion is directed to the design associated with a display system. Various additional components of the system 100, such as servers, databases, and software applications, may be utilized to implement each of the components of the computer 102 and the display device 104. Moreover, many of the components of the system 100 may be implemented in either hardware, software, or a combination thereof. This disclosure is intended to encompass all such variations.
Although six display devices are illustrated in
The wireless communication links 416 may comprise any type of wireless data link, such as Wi-Fi (i.e., Institute of Electrical and Electronics Engineers (IEEE) 802.11 and its variants), WiMAX (i.e., 801.16 and its variants), Global System for Mobile communication (GSM), Code-Division Multiple Access (CDMA) and its variants (e.g., Wideband CDMA (W-CDMA), Broadband CDMA (B-CDMA), Time Division CDMA (TD-CDMA), and CDMA2000), Orthogonal Frequency Division Multiplexing (OFDM) and it variants, General Packet Radio Service (GPRS), Enhanced Data rates for GSM Evolution (EDGE), any other second (2G), third (3G), or fourth (4G) mobile technology, Bluetooth, and Infrared (IrDA). The wireless transceivers 410-412 transmit data to the display device 402 through the wireless communication links 416. In some embodiments, the display device also transmits data to the wireless transceivers 410-412 through the wireless transceiver 414. Although each user 406-408 is shown in
The radiation shield 404 blocks configurable types of electromagnetic radiation to ensure that the display device 402 receives wireless signals from the users 406-408 and not from users who are not trying to interact, use, and/or view the display device 402. The radiation shield 404 may comprise ceramic, conductive, or any other material that absorbs, eliminates, shields, or deflects electromagnetic radiation. As shown in
As can be appreciated by one of skill in the art, the foregoing method enables the automatic detection of users and the automatic generation of personalized content on a display device in real-time. In practice, the display device may detect a user even before the user is capable of viewing the display device. For example, a user may be detected via a Bluetooth enabled wireless device contained on the user's person at a range of 10 meters. Steps 504-514 may be performed in real-time, allowing personalized content to be displayed before the user is within visual proximity of the display device. Thus, the display device may generate personalized content, such as focused advertisements and news, before the user is even capable of viewing the display device so as to create a more personalized viewing experience. Although Bluetooth is utilized to illustrate the method 500, any wireless communication protocol may be used as desired, such as infrared, Wi-Fi, WiMax, and GSM.
In some embodiments, the display device is also capable of determining the interval of time a user spends within the range of the display device. For example, steps 502-506 may be performed iteratively or in parallel, allowing for the detection and the determination of an interval in which one or more users is within range of the display device. This interval may correlate to the amount of time a user observed the display device. Based on this interval, a user's preferences may be inferred by observing the user's response to the content displayed on the display device. For example, if a particular user is detected within range of the display for an interval of three minutes, and the display device was displaying a sports show or commercial during the three minutes, it may be inferred that the user is interested in sports related content. Thus, the display device, or a system coupled to the display device, may correlate the content displayed on the display device with the interval of time a user remains within the range of the display device. Such a process allows the display to identify preferences of the user through the conduct of the user. The display device therefore learns information about users' preferences and habits over time and can dynamically customize the content of the display based, at least in part, on these preferences and habits. As can be appreciated by one skilled in the art, this information may be the basis for many data mining applications that optimize the generation and display of content of the display device. Various embodiments of the invention perform such data mining operations based, at least in part, on the information inferred from a user's physical proximity to the display device and the interval of this proximity.
After verification is complete, a wireless connection is established between the display device and the user's wireless transceiver (608). This connection may comprise any type of wireless connection, such as Wi-Fi, WiMAX, GSM, and infrared. In some embodiments, the connection is a Bluetooth connection employing one or more various Bluetooth profiles, such as Advanced Audio Distribution Profile (A2DP), Audio/Video Control Transport Protocol (AVCTP), Audio/Video Distribution Transport Protocol (AVDTP), Audio/Video Remote Control Profile (AVRCP), Basic Imaging Profile (BIP), Basic Printing Profile (BPP), Bluetooth Network Encapsulation Protocol (BNEP), Common ISDN Access Profile (CIP), Cordless Telephony Profile (CTP), Dial-up Networking Profile (DUN), Extended Service Discovery Profile (ESDP), Fax Profile (FAX), File Transfer Profile (FTP), Generic Access Profile (GAP), General Audio/Video Distribution Profile (GAVDP), Generic Object Exchange Profile (GOEP), Hands-Free Profile (HFP), Hard Copy Cable Replacement Profile (HCRP), Headset Profile (HSP), Human Interface Device Profile (HID), Intercom Profile (ICP), Object Exchange (OBEX), Object Push Profile (OPP), Personal Area Networking Profile (PAN), Service Discovery Protocol (SDP), Service Discovery Application Profile (SDAP), SIM Access Profile (SAP), Serial Port Profile (SPP), Synchronization Profile (SYNC), Telephony Control Specification (TCS-Binary or TCP), Video Distribution Profile (VDP), and WAP Over Bluetooth Profile (WAP). The method 600 ends when the wireless connection is terminated (610).
In some embodiments of the invention, a wireless connection may be established between the display device and the user to eliminate or reduce noise pollution. For example, by streaming audio through a wireless channel after the display device verifies the identifier of the user's wireless transceiver, audio may be streamed without a conventional speaker system. In addition, this audio may be streamed to a plurality of users simultaneously via a one-to-many mode of operation. These embodiments facilitate the hands free transmission of both audio and video to one or more users in proximity of the display device.
As can be appreciated by one of ordinary skill in the art, the methods 500 and 600 enable an interactive experience between one or more users and a display device without any direct contact between the display device and the users. The connection could be used to transfer information, such as coupons related to advertisements displayed on the display device, or media, such as an audio or video, or any other type of information related to the content on the display device or a request sent by the user.
In at least some embodiments, a user may interact with a display device through a messaging service, such as short message service (SMS), Multimedia Messaging Service (MMS), or the Internet. In these embodiments, the user sends information through the service either directly to the display device or to a server coupled to the display device but external to it. For example, a user may use a cell phone to send a text message via SMS to a number identified on the display device. The text message may comprise a request for personalized content that is received and handled by the external server before being displayed on the display device. As can be appreciated by one of skill in the art, the external server may be connected to the Internet and may have a vast amount of content readily accessible. Such content may comprise driving or walking directions, maps, local transit schedules, news, sports, weather, restaurant reviews and menus, or any other type of dynamic or static content related to the user's request. In addition, various types of voting systems may be implemented. For example, the display device may display a ballot and users may respond to the ballot via a direct-recording electronic (DRE) voting scheme. After voting, an electronic receipt, signed by the voting authority using digital signatures, may be created and transmitted wirelessly to the user's wireless device via the transport mechanisms previously discussed. In some embodiments, the display device has internal logic designed to receive and process votes from users. In these embodiments, the display device may act as a polling station, tallying responses submitted by user to any type of question displayed on the display device. For example, a display device may list the candidate to the popular American Idol television show. Users in proximity to the display device may vote for the contestant they desire by transmitting a wireless signal to the display device indicating their selected contestant. The display device may periodically, or in a real-time fashion, route responses to a central server, or alternatively may directly tally the responses and directly display the results. The display device preferable has logic that records or generates a unique identifier associated with the wireless device used to cast a vote or the user casting the vote to reduce voter fraud and multiple votes from a single user.
In at least some embodiments, the methods 500 and 600 facilitate video conferencing using voice over Internet Protocol (VoIP), video teleconferencing (VTC) over ISDN, public switched telephone networks (PSTN), or any other protocol for transmitting real-time audio and video signal between users. In these embodiments, the display devices act as access points for videoconferencing session between users. Thus, utilizing the techniques described herein, a user may approach a display device, may place a call using a wireless transceiver, and may use the audio and/or video features of the display during a videoconferencing session. Because the display devices have relatively large screens, e.g., 15 inches or larger, the display devices facilitate video conferencing for mobile users who generally possess only small displays. In some embodiments, audio is broadcast over standard networks, such as the cellular network, while video is broadcast via the display device's Internet connection. In essence, the display devices in these embodiments acts as public videoconferencing terminals and leverage technical advantages associated with the display device, such as large screen size and a fast network connection, to facilitate videoconferencing.
Although the steps for methods 500, 600, and 700 are given in a predefined order, the steps may be similarly performed out of order if desired. In addition, some steps may be added or dismissed from the foregoing exemplary methods when desirable. For example, if multiple users are in range of the display device, the display device or a server external to the display, but coupled to it, may use an algorithm to determine which personalized content to display. For example, if twenty users are viewing the display and a majority of these users have a preference for Italian food, directions to an Italian restaurant along with recent reviews of the restaurant and its current menu and pricing may be displayed. The algorithm itself is preferably dynamic in nature, actively monitoring when users enter and leave the effective range of a given display, or a predefined range stored in storage coupled to the display. In addition, when multiple display devices are networked together, the network may exploit knowledge of the device's physical location to extrapolate which users may be in range of a particular display device at a given time and display personalized content as necessary. For example, if a user leaves the range of a first display device, a signal may be sent to neighboring display devices indicating that the user is near these neighboring displays and provide an expected time for the user's arrival. These neighboring displays may pre-fetch personalized content and either display such content in expectation of the user or cache such content so that when the user is within range, the content does not need to be fetched or a profile associated with the user does not need to be ascertained. In addition, after a user schedules content, the content may be filtered to remove unwanted material, such as profanity and nudity. This filtering process is preferably automatic by using a list of known words that are to be filtered out of textual content. The filter may also uses various method of imaging and signal processing to ascertain, identify, and eliminated unwanted visual elements in pictures, video, and other graphical content.
In at least some embodiments, the visualization system 800 contains the filters 806 with which a user may input criteria about a display and search the network of displays based on the criteria. For example, a user may input a brand of product, such as Coca-Cola. Based on this criterion, a search may be performed to identify displays positioned in stores that sell, or are otherwise associated with, Coca-Cola. The results of the search may be displayed in the search result area 808. Although a search based on products was used in the example above, a user may search based on any other metric associated with a display, such as geographic location, type of establishment that is associated with the display, physical size of display, availability of advertising spots on the display, pricing of advertising spots on the display, and details describing users who previously advertised on the display.
In some embodiments, the visualization system 800 shows a snapshot of the current content displayed on one or more selected displays. For example, when a user selects a particular display, a snapshot of the display is dynamically created and shown to the user in real-time. This process enables the user to see exactly the content that is currently being displayed on the display, and allows the user to make a better decision as whether to advertise on that particular display.
The scheduling functionality provided in process 900 is preferably implemented by creating one or more table in a flat file, database, or multidimensional database. For example, step 908 may be implemented by issuing an SQL statement to a database that adds a record to one or more tables. The record preferably comprises the following information:
where trans_id is the primary key of the schedule table, start_time and end_time are timestamps representing the start and end time of the campaign, devicemask is a masked representation of which displays to display the campaign, section is the segmented section of a display to display the campaign, path is a local or remote resource identifier, and duration is the length of time to display the campaign. The exemplary data provided represents a thirty second advertising campaign located at http://www.mydomain.com/1.swf (a remotely hosted Flash video file) scheduled to start at Jan. 10, 2007 at 10:30 AM and to conclude at Mar. 10, 2007 at 11:30 AM. The campaign will be displayed on all displays matching the device mask “105______”, where an underscore represents any single character variable. Thus, if the prefix “105” is associated with Massachusetts, the mask “105______” would match all displays physically located in the state of Massachusetts. The exemplary campaign will also be displayed in the corporate section of each display for thirty seconds. As can be appreciated by one of ordinary skill in the art, scheduling content through the preceding method facilitates the creation of a list of paths and durations through the execution of a single SQL statement based on a device identifier and the current time. In addition, this implementation facilitates the cycling of content because the duration of the advertisement is known. Preferably the content identified by the path is prefetched and cached before being displayed to increase performance. In other embodiments, user campaigns are stored on a server remote to the network of displays and compressed. In these embodiments, each display periodically grabs content comprising a plurality of campaigns that are formatted to reduce size. Various types of compression and archive techniques may be used, such as ZIP, ZIP64, Universal Image Format, GZIP, TAR, TAR with GZIP, LHA, ALZ, and DMG.
The above discussion is meant to be illustrative of the principles and various embodiments of the present invention. Numerous variations and modifications will become apparent to those skilled in the art once the above disclosure is fully appreciated. For example, after a display device successfully displays content, a response may be sent to a remote server indicating the successful display. An online system may only bill users once this confirmation is return from the display device. This embodiments ensures that users are only paying for content actually displayed It is intended that the following claims be interpreted to embrace all such variations and modifications.
This application is a continuation-in-part of U.S. patent application Ser. No. 11/601,869 filed Nov. 20, 2006, which is a continuation-in-part of U.S. patent application Ser. No. 11/409,319 filed Apr. 24, 2006.
| Number | Date | Country | |
|---|---|---|---|
| Parent | 11601869 | Nov 2006 | US |
| Child | 11786384 | Apr 2007 | US |
| Parent | 11409319 | Apr 2006 | US |
| Child | 11601869 | Nov 2006 | US |
