Patent Grant
8578403
The present invention relates to television audience measuring systems and, more particularly, to audience measuring systems for personal video recording systems.
Video and audio media, such as television programs, pay-per-view programs, near-video-on-demand (NVOD) programs, video-on-demand (VOD) programs, music, promotional material, or other types of media, are typically distributed to viewers over wired and wireless networks. Currently, audience measuring systems measure the audience sizes based only on the media that is being watched or recorded as it is broadcast.
However, viewers and listeners of such media typically record such media on videocassettes, audiocassettes, and other storage media. More recently, products have been developed that allow users to manage their viewing experiences and record media with unprecedented flexibility. Personal video recorders (PVRs), such as those provided by TIVO™ and REPLAY™, record programs on hard-disk drives or other digital storage devices. Users can schedule programs for recording and play them back at a later time. These systems also record what users are watching in real-time, allowing the users to pause real-time programs when, for example, the user must leave the room. Users may resume their viewing upon returning, where they left off, and may even fast forward through commercials until they reach the point at which the program is currently provided. Users may also rewind programs. User may also watch or listen to some media while simultaneously recording another.
With the advent of these and other new technologies, traditional methods for audience measuring are no longer optimal for measuring audience sizes because they measure the audience size for only what is watched or recorded as it is broadcast. Such approaches do not account for future viewings of programs from personal recordings. In addition, it may be desirable to provide audience measurements to users to guide them in selecting media.
It is therefore an object of the present invention to provide systems and methods for measuring audience sizes and for providing audience size information to users.
This and other objects of the invention are accomplished in accordance with the principles of the present invention by measuring audience size and providing audience size information to users. Various embodiments and features of the present invention are described, for example, in U.S. provisional patent Application No. 60/193,952, filed Mar. 31, 1999, which is hereby incorporated by reference herein in its entirety.
Some embodiments of the present invention may present users with audience information for programs to indicate the popularity of the media. Programs may include television programs, pay-per-view (PPV) programs, near-video-on-demand (NVOD) programs, video-on-demand (VOD) programs, music, advertisements, promotional materials, any other video or audio media, or any suitable combination thereof. Audience information may include, for example, ratings, the audience size or the audience share for a particular program, the market share of a particular program, or any other suitable information. Audience information may be obtained by conventional means or in response to the playback or recording of media.
Some embodiments of the present invention may overlay audience information onto a display, such as the program the user is watching, an application display, or other suitable display. Audience information may be displayed when, for example, a user selects a media listing from a guidance application, as the user browses through program listings, or may be displayed when a user selects recorded media for playback. Audience information may, for example, present to the user the audience size of a program that is currently being viewed, recorded, or a combination thereof, in real time. Audience information may be presented using any suitable passive or interactive text, graphics, animations, video, audio, a suitable combination thereof, or any other suitable content. In some embodiments, audience information may be displayed for a predefined period of time when the user first access the display, and then the audience information may disappear (e.g., fade away). Some embodiments of the present invention may provide audience information only in response to the user's request. In some embodiments, audience information may be played over audio media.
Some embodiments of the present invention may track advertisements (e.g., commercials or any other promotional material) to determine the appeal of the advertisements to users, and may provide advertisement audience information. Advertisement audience information may include, for example, advertisement ratings, the audience size for the advertisement, the market share of the advertisement, or any other suitable information related to advertising or their audiences. Advertisement audience information may be overlaid onto the advertisement, may be displayed when a user selects the advertisement, may be displayed as the user browses through advertisements, may be displayed when a user selects recorded media for playback, or using any other suitable approach. Advertisement audience information may be provided using any suitable passive or interactive text, graphics, animations, video, audio, a suitable combination thereof, or any other suitable content.
In some embodiments of the present invention, audience measuring and providing audience information to users may be performed by an interactive television application, such as an interactive television program guide or other suitable guidance application. In some embodiments of the present invention, displays may, for example, provide users with opportunities to browse media listings for programs (current or recorded) and provide users with audience measurements.
Audience information may be distributed to the user's equipment using any suitable approach. Audience information may be distributed, for example, automatically for all or a subset of media as the media is distributed. Audience information may be provided with media (e.g., in the vertical blanking interval (VBI) or in a digital field), or separate from the media. In some embodiments, audience information may be requested from a server as it is needed for display.
The above and other objects and advantages of the invention will be apparent upon consideration of the following detailed description, taken in conjunction with the accompanying drawings, in which like reference characters refer to like parts throughout, in which:
The interactive television application of the present invention may be based on a number of different hardware platforms. Suitable hardware that may be used in implementing the program guide includes hardware such as satellite receivers, personal computer televisions (PC/TVS), personal computers (e.g., with television tuner cards), cable set-top boxes, or any other suitable hardware. In some embodiments, the interactive television application may be an audience measurement application which may measure audience information or provide audience information. In some embodiments, the interactive television application may be an interactive television program guide. Illustrative interactive television program guide systems are described, for example, in Knee et al. U.S. Pat. No. 5,589,892 and Knudson et al. U.S. patent application Ser. No. 09/357,941, filed Jul. 16, 1999, which are hereby incorporated by reference herein in their entireties. Client-server program guide systems are described, for example, in Ellis et al. U.S. patent application Ser. No. 09/374,043, filed Aug. 13, 1999, which is hereby incorporated by reference herein in its entirety. On-line program guide systems are described, for example, in Boyer et al. U.S. patent application Ser. No. 08/938,028, filed Sep. 18, 1997, which is hereby incorporated by reference herein in its entirety.
The interactive program guide or other interactive television application may allow users to record programs on digital or analog storage devices (e.g., videocassettes, hard disks, floppy discs, flash memory, recordable compact discs (CDS), recordable digital versatile discs (DVDs), or any other type of storage). Interactive program guides having digital storage are described, for example, in Hassell et al. U.S. patent application Ser. No. 09/157,256, filed Sep. 17, 1998, which is hereby incorporated by reference herein in its entirety. Recording of media can also be performed by a program guide or other server. Client-server based program guides with remote server recording are described, for example, in Ellis et al. U.S. patent application Ser. No. 09/332,244, filed Jun. 11, 1999, which is hereby incorporated by reference herein in its entirety. On-line program guides may also record programs or direct a user's equipment to record programs.
An illustrative system 100 in accordance with one embodiment of the present invention is shown in
Local information service 150 may be any suitable facility for obtaining data particular to a localized region and providing the data to main facility 120 over communications link 140. Local information service 150 may be, for example, a local weather station that measures weather data, a local newspaper that obtains local high school and college sporting information, or any other suitable provider of information. Local information server 150 may be a local business with a computer for providing main facility 120 with, for example, local ski reports, fishing conditions, menus, etc., or any other suitable provider of information. Link 140 may be a satellite link, a telephone network link, a cable or fiber optic link, a microwave link, an Internet link, a combination of such links, or any other suitable communications link.
The application data transmitted by main facility 120 to interactive application equipment 130 may include television programming data (e.g., program identifiers, times, channels, titles, and descriptions) and other data for services other than television program listings (e.g., help text, pay-per-view information, weather information, sports information, music channel information, associated Internet web links, associated software, etc.). There are preferably numerous pieces or installations of interactive application equipment 130, although only one is shown in
Application data, such as program guide data, may be transmitted by main facility 120 to interactive television program guide equipment 130 using any suitable approach. Data files may, for example, be encapsulated as objects transmitted using a suitable Internet based addressing scheme and protocol stack (e.g., a stack which uses the user datagram protocol (UDP) and Internet protocol (IP)). Systems in which data is transmitted from a main facility to television distribution facilities are described, for example, in Gollahon et al. U.S. patent application Ser. No. 09/332,624, filed Jun. 11, 1999, which is hereby incorporated by reference herein in its entirety.
Application data may include audience information. In another approach, application data and audience information may be received separately (e.g., periodically download guide data and continuously receive audience information).
An interactive television application is implemented on interactive application equipment 130. Five illustrative arrangements for interactive application equipment 130 are shown in
The interactive television application, such as an interactive television program guide, may run totally on user television equipment 200 using the arrangements of
Distribution equipment 170 of
Communications paths 190 may be any communications paths suitable for distributing application data. Communications paths 190 may include, for example, a satellite link, a telephone network link, a cable or fiber optic link, a microwave link, an Internet link, a data-over-cable service interface specification (DOCSIS) link, a combination of such links, or any other suitable communications link. Communications paths 190 preferably have sufficient bandwidth to allow distribution facility 180 or another distribution facility to distribute television programming to user television equipment 200. There are typically multiple pieces of user television equipment 200 and multiple associated communications paths 190, although only one piece of user television equipment 200 and communications path 190 are shown in
The application may retrieve application data from server 210 using any suitable client-server based approach. The program guide may, for example, pass SQL requests as messages to server 210. In another suitable approach, the application may invoke remote procedures that reside on server 210 using one or more remote procedure calls. Server 210 may execute SQL statements for such invoked remote procedures. In still another suitable approach, client objects executed by the application may communicate with server objects executed by server 210 using, for example, an object request broker (ORB). This may involve using, for example, Microsoft's Distributed Component Object Model (DCOM) approach.
The program guide implemented on interactive program guide television equipment 130 may communicate with server 210 over communications path 190 using any suitable network and transport layer protocols, if desired. They may communicate, for example, using a protocol stack which includes Sequenced Packet Exchange/Internetwork Packet Exchange (SPX/IPX) layers, Transmission Control Protocol/Internet Protocol (TCP/IP) layers, Appletalk Transaction Protocol/Datagram Delivery Protocol (ATP/DDP) layers, DOCSIS or any other suitable network and transport layer protocols.
If the application is implemented on user television equipment 200 of interactive application equipment 130 as shown in
In another suitable arrangement, distribution equipment 170 may include computer equipment or other suitable hardware on which a first portion or version of the interactive television application is implemented. A second portion or version of the application may be implemented on user television equipment 200. The two versions or portions of the interactive program guide may communicate using any suitable peer-to-peer communications scheme (e.g., messaging, remote procedure calls, etc.) and perform interactive application functions distributively between distribution facility 180 and user television equipment 200.
Another suitable arrangement in which an on-line application, such as an on-line program guide, is implemented on interactive application equipment 130 is shown in
Application data may be stored in set-top box for use by the application. For example, two weeks of television program listings data may be stored by the application. All or part of the application data may be provided on-demand or in a continuous or periodic data stream, or using any other suitable approach. The application data may include universal identifiers for programs. The identifiers may be used by the application on playback or recording to indicate to the system provider what programs are being played back or recorded. The application data may include identifiers for commercials, scenes within programs, or any other media or portion of media, to attempt to maximize the granularity of the feedback. The system provider may be a program guide provider, a television service provider, Internet service providers, application providers, cable system operators, broadcast or satellite television operators, etc. Application data may include audience information. However, application data and audience information may be received separately.
In some embodiments, local information service 150 may be any suitable facility for measuring or receiving audience information particular to a localized region. Local information service 150 may provide audience information to main facility 120 over communications link 140 for accumulation at distribution facility 180 (e.g., a cable system headend). Local information service may be used to obtain, for example, national and local audience information.
Audience information may be received by audience detection equipment 155 or any other suitable equipment capable of measuring audience information. Audience detection equipment 155 may collect audience information from one or more interactive application equipments 130 (e.g., the set-top box) via link 140. In some embodiments, audience detection equipment 155 may be part of interactive application equipment 130, part of main facility 120, or may be separate. Audience information may be stored in audience detection equipment 155, in interactive application equipment 130, or any other suitable equipment for storing information.
Interactive application equipment 130 may detect audience information according to the given approaches shown in
Audience information may be distributed to the user's equipment using any suitable approach. Audience information may be distributed, for example, automatically for all or a subset of media as the media is distributed. Audience information may be provided with media (e.g., in the vertical blanking interval (VBI) or in a digital field), or separate from the media. Alternatively, the data may be requested from a server (e.g., server 210) only as it is needed for display.
An illustrative arrangement for user television equipment 200 is shown in
The interactive television application may run on set-top box 260, on television 280 (if television 280 has suitable processing circuitry and memory), on a suitable analog or digital receiver connected to television 280, or on digital storage device 300 if digital storage device 300 has suitable processing circuitry and memory. The interactive television application may also run cooperatively on a suitable combination of these devices. Interactive television application systems in which a cooperative interactive television program guide application runs on multiple devices are described, for example, in Ellis U.S. patent application Ser. No. 09/186,598, filed Nov. 5, 1998, which is hereby incorporated by reference herein in its entirety.
Secondary storage device 290 can be any suitable type of analog or digital program storage device or player (e.g., a videocassette recorder (VCR), a personal video recorder (PVR), a digital versatile disc (DVD) player, etc.). Program recording and other features may be controlled by set-top box 260 using control path 310. If secondary storage device 290 is a videocassette recorder or a personal video recorder, for example, a typical control path 310 involves the use of an infrared transmitter coupled to the infrared receiver in the recorder that normally accepts commands from a remote control such as remote control 320. Remote control 320 may be used to control set-top box 260, secondary storage device 290, and television 280.
If desired, a user may record programs, application data, or a combination thereof in digital form on optional digital storage device 300. Digital storage device 300 may be a writeable optical storage device (such as a DVD player capable of handling recordable DVD discs), a magnetic storage device (such as a disk drive or digital tape), or any other digital storage device. Interactive television program guide systems that have digital storage devices are described, for example, in Hassell et al. U.S. patent application Ser. No. 09/157,256, filed Sep. 17, 1998, which is hereby incorporated by reference herein in its entirety.
Digital storage device 300 can be contained in set-top box 260 or it can be an external device connected to set-top box 260 via an output port and appropriate interface. If necessary, processing circuitry in set-top box 260 formats the received video, audio and data signals into a digital file format. Preferably, the file format is an open file format such as the Moving Picture Experts Group (MPEG) MPEG-2 standard or the Moving Joint Photographic Experts Group (MJPEG) standard. The resulting data is streamed to digital storage device 300 via an appropriate bus (e.g., a bus using the Institute Electrical and Electronics Engineers (IEEE) 1394 standard), and is stored on digital storage device 300. In another suitable approach, an MPEG-2 data stream or series of files may be received from distribution equipment 170 and stored.
Television 280 receives video signals from secondary storage device 290 via communications path 330. The video signals on communications path 330 may either be generated by secondary storage device 290 when playing back a prerecorded storage medium (e.g., a videocassette or a recordable digital video disc), by digital storage device 300 when playing back a pre-recorded digital medium, may be passed through from set-top box 260, may be provided directly to television 280 from set-top box 260 if secondary storage device 290 is not included in user television equipment 200, or may be received directly by television 280. During normal television viewing, the video signals provided to television 280 correspond to the desired channel to which a user has tuned with set-top box 260. Video signals may also be provided to television 280 by set-top box 260 when set-top box 260 is used to play back information stored on digital storage device 300.
Set-top box 260 may have memory 340. Memory 340 may be any memory or other storage device, such as a random access memory (RAM), read only memory (ROM), flash memory, a hard disk drive, a combination of such devices, etc., that is suitable for storing program guide application instructions and application data for use by the interactive application.
Set-top box 260 may have communications device 350 for communicating directly with distribution equipment 170, server 210 or Internet service system 220 over communications path 190. Communications device 350 may be a modem (e.g., any suitable analog or digital standard, cellular, or cable modem), network interface card (e.g., an Ethernet card, Token ring card, etc.), or other suitable communications device. Communications device 350 may also be a personal computer with an Internet connection in, for example, the arrangement shown in
A more generalized embodiment of user television equipment 200 of
User television equipment 200 may also have secondary storage device 370 and digital storage device 380 for recording programming. Secondary storage device 370 can be any suitable type of analog or digital program storage device (e.g., a videocassette recorder (VCR), a personal video recorder (PVR), a digital versatile disc (DVD), etc.). Program recording and other features may be controlled by control circuitry 360. Digital storage device 380 may be, for example, a writeable optical storage device (such as a DVD player capable of handling recordable DVD discs), a magnetic storage device (such as a disk drive or digital tape), or any other digital storage device.
User television equipment 200 may also have memory 390. Memory 390 may be any memory or other storage device, such as a random access memory (RAM), read only memory (ROM), flash memory, a hard disk drive, a combination of such devices, etc., that is suitable for storing application instructions and application data for use by control circuitry 360.
User television equipment 200 of
A user may control the operation of user television equipment 200 with user input device 410. User input device 410 may be a pointing device, wireless remote control, keyboard, touch-pad, voice recognition system, or any other suitable user input device. To watch television, a user instructs control circuitry 360 to display a desired television channel on display device 420. Display device 420 may be any suitable television, monitor, or other suitable display device. To access the functions of the application, a user may instruct the application implemented on interactive television program guide equipment 130 to generate a main menu or other desired display for display on display device 420. To access sound, a user may instruct control circuitry 360 to provide audio media on audio device 425. Audio device 425 may be part of display device 420, or may be separate.
Some embodiments may present users with audience measurements of programs to indicate the popularity of the program. Programs may include television programs, pay-per-view (PPV) programs, near-video-on-demand (NVOD) programs, video-on-demand (VOD) programs, music, advertisements, promotional materials, or any other video or audio media.
The displays described herein may include flip bar 505 or a video or an application which is superimposed onto display 500. Flip bar 505 may, for example, identify the user's current channel and program. Flip bar 505 may provide the user with, for example, interactive advertisement 510, program description area 515, logo 520, and current time 525. In addition to program descriptions, program description area may also include channel indicator 530 and parental rating 535. Interactive advertisement 510 may be displayed as part of display 500. If desired, advertisement 510 may also be passive. Flip bar 505 may disappear (e.g., fade away) after a predetermined time of inactivity.
Some embodiments may provide users with audience information when, for example, users change channels. Audience information may be provided with flip displays, browse displays, program listings, advertisements, or any other suitable display.
Audience information may provide the user with ratings, the audience size for a particular program, the market share of a particular program, or any other suitable information related to the audience of a program or other media. Audience information may have been obtained by conventional means or in response to the playback or recording of media.
Audience information may, for example, present to the user the audience size of a program that is currently being viewed, recorded, or a combination thereof, in real time as shown in
Some embodiments may provide audience information upon the user's request. Audience information may be requested from a server only as it is needed for display. The user may obtain audience information by, for example, clicking on audience information icon 550 (
Some embodiments may track advertisements (e.g., commercials or any other promotional material) to determine the appeal of the advertisements. Display 500 may present users with advertisement audience information for advertisements. Advertisement audience information 560 may include ratings, the audience size for the advertisement, the market share of the advertisement, or any other suitable information. Advertisement audience information 560 may be overlaid onto advertisement 510, may be displayed when a user selects advertisement 510, may be displayed as the user browses through advertisements, may be displayed when a user selects recorded media for playback, or using any other suitable approach.
In another suitable approach, display 600 may present advertisement audience information to the user by overlaying graphic 610, for example, a pie chart, illustrating the popularity of the advertisement the user is currently watching. The system may present advertisement audience information 560 using any suitable passive or interactive text, graphics, animations, video, audio, any combination thereof, or any other suitable content. Program guide systems with monitoring of advertisement usage are described, for example, in Thomas et al. U.S. patent application Ser. No. 09/139,798, filed Aug. 25, 1998, which is hereby incorporated by reference herein in its entirety.
Some embodiments may present the user with audience information in browse displays.
Display 700 may allow users to indicate a desire to browse through program listings for other channels and time slots by, for example, pressing “up”, “down”, “left”, and “right” arrows on the remote control. Display 700 may include the user's current video or application which is superimposed onto display 700. Display 700 may also include browse bar 720 that may, for example, identify the user's selected channel and program. In addition to program descriptions, browse bar 720 may also include channel indicator 725 and parental rating 730. Display 700 may also include audience information. Display 700 may also include audience information icon 550. Audience information or audience information icon 550 may be overlaid onto the user's currently selected video or application. Audience information icon 550 may also be overlaid onto browse bar 720. Audience information may provide the user with ratings, the audience size for a particular program, the market share of a particular program, or any other suitable information related to the current program or the selected program. The system may present audience information and audience information icon 550 using any suitable passive or interactive text, graphics, animations, video, audio, any combination thereof, or any other suitable content.
The interactive television application or any other guidance application may present audience information with program listings. For example, illustrative display 800 of
As illustrated, program listings region 820 provides program listings in a list and displays the channel number, call letters, and program title for a given time slot. The listings shown is merely illustrative. Any other suitable approach may be used.
A user may indicate a desire to access additional information for a listing by, for example, selecting a listing. Upon the user selecting a listing, such as “January 7: 60 Minutes,” the interactive television application may present program information. An illustrative display 900 is shown in
Program information display 900 may also provide the user with audience information. Audience information area 910 may include, for example, the number of times the program has been played back, the audience size or the market share of the program that is currently being viewed or recorded, or any other suitable information. Audience information area 910 also includes “DETAIL” button 925. As shown, the user may select “DETAIL” button 925 by placing highlight region 930 over button 925 and, for example, pressing “OK” key on the remote control. “DETAIL” button 925 may provide the user with additional audience information. Audience information area 910 may include any suitable interactive or passive text, graphics, animations, audio, video, any combination thereof, or any other suitable context. As in any display described, display 900 may also include a number of graphics, animations, selectable advertisements, video windows, or any other suitable content.
Upon the user highlighting “DETAIL” button 925 and pressing the “OK” key on the remote control, the interactive television application may provide detailed audience information. An illustrative detailed audience information display 1000 is shown in
“Compare Programs” button 1005 may allow the user to compare the audience information of multiple programs or other media. Upon the user selecting button 1005, the interactive television application may present the user with illustrative display 1100 as shown in
“Portion of Programs” button 1010 may allow the user to view the audience information of media at particular times. For example, the user may view audience information for a scene within a program. Upon the user selecting button 1010, the interactive television application may present the user with illustrative display 1300 as shown in
“Genres of Programs” button 1015 may present the user with audience information of programs as compared to other media in the same category. For example, the user may view audience information for a sitcom and compare the audience information with audience information from other sitcoms. Upon the user selecting button 1015, the interactive television application may provide the user with illustrative display 1400 as shown in
“Programs by Time” button 1030 may present the user with audience information of programs as compared to other media in the same time slot. For example, the user may compare audience information for a program showing at 8:00 PM and all other programs showing at 8:00 PM. Upon the user selecting button 1020, the interactive television application may present the user with illustrative display 1500 as shown in
Display 1000 may include “Compare to Viewers” button 1025. Selecting this button may allow the user to select a group of users for which to display audience information. This selection (not shown) may be used to modify any of the other displays, e.g.,
At step 1610, indications of user-identified programs are received (e.g., by set-top box 260). Users may select programs by, for example, pressing buttons on the remote control or the set-top box. Selecting a program may include browsing through program listings. Program listings may include current programs, upcoming programs, recorded programs, or any other suitable media. Any other suitable approach may also be used. In response to the user's indication, the user may be provided with a program or any other media. When the user views the program or other media, audience information may be presented to the user at step 1615. Audience information may be provided with the media, such as with graphics and animations. However, audience information may also be provided separately from the media.
In another suitable approach, audience information may be provided with information about the program or any other media without providing the program itself (e.g., there may be no tune). For example, a user may be provided with a program listing. When the user selects a program from the listing, the interactive television application may provide the user with an information screen, as shown in
In another suitable approach, audience information may be provided in the vertical blanking interval (VBI). Audience information may be provided using any other suitable approach and may be provided to the user using any suitable passive or interactive text, graphics, animations, video, audio, any combination thereof, or any other suitable content.
At step 1620, indications of user-identified actions are received. Actions may include the user pausing, rewinding, and fast-forwarding media. For example, with the introduction of personal video recorder (PVR) devices, users may pause, rewind, and fast-forward real-time programs. A user may pause a television program and resume watching the program thirty minutes later even while live television may be broadcasting another program (e.g., the next scheduled program). Upon the interactive television application executing the user-identified action, the user-identified action may be recorded, for example, by the set-top box, and accounted for when calculating audience information. User-identified actions may be used to more accurately access the audience information, such as audience share.
Some embodiments may allow users to watch or listen to programs while simultaneously recording other programs. At step 1625, indications of user-selected recorded programs are received (e.g., by set-top box 260). The program or other media is recorded along with program information and any other information that may be used in calculating audience information. For example, the information may be used when calculating the real-time audience of the program. After determining the updated audience information, the user may be presented with the updated audience information. Criteria for determining audience information is shown in
It is noted that although the user is shown as viewing and recording a program simultaneously, the user may view media, record media, or both.
At step 1815, playback information may be recorded (e.g., by the interactive application, by the set-top box, etc.). Playback information may include program titles, commercials, audio, or any other suitable media. The playback information may be provided at any suitable frequency (e.g., periodically, on-demand, in response to a query from the headend or main facility, etc.). Playback information may be used to aid in calculating the audience information for the media based on the number of times the media was played back.
At step 1820, indications of user-selected actions are received. Actions may include pausing, rewinding, fast-forwarding, and any other suitable action. For example, with the introduction of personal video recorder (PVR) devices, users may pause, rewind, and fast-forward programs. Upon providing the action to the user, the user's actions may be recorded, for example, by the set-top box or the application, and accounted for when calculating audience information. Audience information may be based on, for example, the user's selected actions, the number of times the previously recorded media was played back, etc.)
After updating audience information at step 1825, the interactive television application may present updated audience information to the user. Audience information may be presented to the user using any suitable approach, such as, for example, the approaches in the displays of
At substep 1915, the user-identified actions may be collected. User-identified actions may include, for example, the user pressing the fast-forward key on the remote control fifteen minutes into the 8:00 PM viewing of “I Love Lucy.” At substep 1920, program information may be collected. Program information may include commercials, audio, video, or any other media that may be presented during the user's selected program.
The user-identified program, user-identified actions, program information, and any other audience-related information may be, for example, stored in the set-top box and distributed to the main facility or any other suitable facility. Any other approach may also be used.
At step 1930, upon collecting and compiling the audience-related information (e.g., from set-top boxes, local information services, main facilities, etc.), audience information may be calculated. Audience information may be calculated using a predetermined algorithm. In some embodiments, a graded approach may be used to determine the audience information. For example, a first rating (e.g., a low rating) is assigned for the program when the program is recorded. Subsequently, a second rating (e.g., a higher rating) is assigned when the program is played back for the first time. Additional ratings may be assigned each time the program is played back. The use of the graded approach may enable, for example, the main facility or the headend to account for users that playback programs multiple times. Referring back to
At step 1950, the audience information may be distributed to the user. For example, audience information may be distributed to the user's set-top box by main facility 120, audience detection equipment 155, interactive application equipment 130, any other distribution facility (e.g., cable system headend), or any other suitable facility. Audience information may also be distributed to other parties, such as ratings companies, advertisers, programmers, etc. Audience information may be distributed by any other suitable approach.
At step 2010, the audience information may be updated. Audience information may be based on the number of users that selected to view additional program information about the upcoming program, the number of viewers that purchased the upcoming program in advance, the number of users that scheduled reminders for the upcoming program, the number of users that are scheduled to record the upcoming program, or any other suitable approach. The updated audience information may be presented to the user. Audience information may also be distributed to other parties, such as ratings companies, advertisers, programmers, etc. Audience information may be presented to the user using any suitable approach, such as, for example, the approaches in the displays of
Thus, systems and methods for providing an interactive television application that more effectively measures audience size is provided. It will be understood that the foregoing is only illustrative of the principles of the invention and that various modifications can be made by those skilled in the art without departing from the scope and spirit of the invention, which is limited only by the claims that follow.
This application claims the benefit of U.S. provisional patent Application No. 60/193,952, filed Mar. 31, 2000.
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| Number | Date | Country | |
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| Number | Date | Country | |
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| 60193952 | Mar 2000 | US |
